SOLD | Turnkey Investment in Earlewood

How We Sold This Unique "House-Hack" Opportunity Near Downtown Columbia

Investment Property Sold Columbia SC 3308 Keenan Drive House Hack

The Situation

3308 Keenan Drive was a one-of-a-kind product: a brand new 2024 construction in the historic Earlewood district. The home featured a main 3-bedroom residence upstairs and two separate 1-bedroom apartments downstairs.

While the property was incredible, the price point (over $600k) was well above the neighborhood average. A typical residential buyer couldn't justify the cost, and typical investors often look for cheaper "fixer-uppers." We needed a hybrid buyer: someone who understood the power of "House Hacking"—living in the main unit while using the rental income to pay the mortgage.

The Strategy

We moved away from standard residential marketing and focused on financial education. Our campaign branded this property as a "Wealth Building Engine."

We specifically targeted two groups:

USC Parents: We positioned this as a superior alternative to buying a "kiddie condo," showing how their student could live in safety while the other units paid the bills.

Savvy Investors: We highlighted the "Turnkey" nature of the property - new HVAC, new roof, zero maintenance - contrasting it with the money pits often found in historic areas.

The Result

Educated the Market: Our marketing helped buyers do the math, proving that despite the higher price tag, the monthly cash flow made it a smarter buy than a cheaper, single-family home.

Successful Sale: We secured a contract by finding the specific buyer who valued the income potential as much as the location.

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See The Narrative We Created To Sell 3308 Keenan Drive

50,000+ Views Online | Record Investment Sale in Columbia, SC

Newer construction DOWNTOWN COLUMBIA HOUSE-HACK OPPORTUNITY in one of Columbia's most charming & historic communities, Earlewood. This investment offers the perfect blend of modern comfort for the owner—the entire home was built in 2024, & great short- or long-term income-generating potential w/NO HOA, just minutes from I-26 & the University of South Carolina, making this perfect for families looking for an income-generating solution for their kids attending USC.

The owner’s main residence (or luxurious short- or long-term rental) is located upstairs & offers a 3-bedroom, 2.5-bath home w/an open-concept kitchen/family room featuring high-end appliances/finishes & easy access to a private extra-deep, oversized deck overlooking the woods. The owner’s bedroom suite feels like a treehouse wrapped in windows & has a beautiful bath w/a huge walk-in shower w/forest views that feels like a vacation. Additional owner's-suite features include dual closets & a private screened-in porch perfect for large outdoor furniture. Bedrooms 2 & 3 are large & share a full bath in the hall, & there is also a flex/office. Bedroom 2 also has a private deck. The main house has it’s own private laundry room and sits over an oversized 2-car garage. There are 2 ways to enter the main residence, through the garage or from the back stairs/deck.

There are 3 separate entrances for the rental apts: Apt 1 has a private entrance through the front/lower level or through the garage/laundry room, & Apt 2 has a private entrance through the back/lower level or through the garage/laundry room. Apt 1 offers a den, kitchenette & private full bath. Apt 2 is a mirror image of Apt 1 & located at the back of the home. Between the 2 units, you’ll find a shared laundry room & garage access that can be locked by the owner if access isn’t permitted. Plenty of driveway and/or garage parking. 2 lots convey w/this property, totaling 0.52 acres, w/room to add additional space for expansion to create another potential apt (ask for details). This is a unique opportunity, a comfortable, luxurious living situation for the owner or high-end rental upstairs, & dual low-maintenance apts management. This is unlike any of its kind currently available in Columbia!

 

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