Saluda River Club Record Sale By Lexington’s Top Listing Agent Patrick O’Connor
How We Sold This Listing After It Sat On The Market With 260 Days With Another Agent
Luxury Home Sold in Saluda River Club by Patrick O'Connor
The Situation
712 Bimini Twist Circle is a spectacular Williamsburg-style estate in the award-winning Saluda River Club. However, before we were hired, the property had been sitting on the market for 260 days with another agent.
In real estate, time is the enemy. When a luxury home sits that long, it develops a "stigma." Buyers assume something is wrong with it, or they scroll past it because they've seen it for months. The sellers were frustrated - they knew their home was valuable ($1.1M+), but the market had stopped paying attention.
The Strategy
We needed to break the stigma of it being a "stale listing" and re-introduce it to the market as a fresh, high-value opportunity. The goal was to secure a sale price that reflected its true worth—aiming for the highest resale price in the neighborhood for the year—without letting it sit for another extended period.
We completely revamped the marketing approach to create a "new to market" energy. We refreshed the visual presentation and targeted our marketing to reach fresh eyes that the previous campaign had missed, specifically focusing on buyers looking for immediate luxury who had been unimpressed with other inventory.
The Results
The turnaround was dramatic. After nearly a year of stagnation with the previous agent, we sold the home in just 25 days. We closed at $1,150,000, achieving the highest-priced resale sold in Saluda River Club in 2025.
See The Narrative We Created To Sell 712 Bimini Twist
Highest Priced Resale in 2025
Living in Saluda River Club
712 Bimini Twist Circle in Lexington's Saluda River Club River District is situated on a 0.43-acre lot at the back of the neighborhood. The home faces one of the neighborhood's many walking trails, offering a private, wooded view. It was constructed by one of Columbia's most well-known builders, Dunbar Builders. The entry is welcoming, opening to a large formal dining room on the right and a private office with doors on the left. The family room features a gas fireplace and a wall of windows overlooking the screened-in back porch, outdoor patio with grill area, and one of the largest backyards in the neighborhood. Back inside, the kitchen is flanked by the formal dining room and an eat-in area. The owner's suite is located at the back of the home and boasts ceiling detail, along with a private bath featuring two vanities with plenty of counter space, a large shower, a separate tub, and a HUGE walk-in closet with built-ins. A half bath and laundry room are conveniently located on the first floor. Upstairs, you'll find a loft, Bedrooms 2 and 3 on the left side of the home (which share a Jack & Jill bath), and Bedroom 4 at the front of the home, which has access to a full bath in the hall. A HUGE bonus room with a bar and a separate bonus area, which could be used as a 5th bedroom with the addition of a closet, is also located upstairs. A door in the hall leads to a large walk-up storage area. The home features quality all-brick construction with spray foam insulation and a 3-car garage. Saluda River Club offers two clubhouses/pools—the Village District (adults only, with a gym) and Chickawa Clubhouse for families—along with sidewalks, walking trails, multiple playgrounds, fields and play areas, fire pits, and access to the Saluda River. Lexington One Schools including Midway Elementary, Meadow Glen Middle and River Bluff High School.
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