SOLD | 337 North Brickyard in Columbia, SC
How we sold this new construction in a down market
The Situation
The house at 337 North Brickyard is a beautiful new construction, but the location was a major hurdle. It sits right on a main connector road in Columbia that gets heavy traffic. We had plenty of interest in the look of the home, but buyers would drive by and immediately worry about the noise and safety. It is tough to sell a home at this price point when the first thing people notice is cars zooming by.
The Strategy
We knew a sign in the yard wouldn't work here; traffic moves too fast for people to stop and look. We had to generate traffic online. We launched an aggressive digital marketing campaign that targeted buyers looking for land, not just a specific neighborhood. We used video tours that started in the private backyard to establish the "quiet" before showing the street. We also leveraged our agent network, directly contacting brokers with clients looking for new builds to ensure they saw the value proposition: a full acre of land for a price you can't find in a subdivision.
The Result
The strategy worked. We attracted a buyer who valued the large lot and the solid construction more than they worried about the traffic. By directing their attention to the backyard privacy, we overcame the noise objection and successfully closed the sale.
See The Narrative We Created To Sell 337 North Brickyard
New construction on a flat, tree-lined 1-acre lot in a prime Columbia location. 337 North Brickyard feels like a luxurious mountain retreat with all the modern conveniences and the highest level of construction - 10' walls, 8' doors, upgraded fixtures, quality finishes and materials. Upon entry, you're greeted by an impressive vaulted great room featuring a stunning stacked stone fireplace surrounded by built-ins on each side, with true hardwoods running continuously throughout most of the main level. A wall of windows and a sliding glass door seamlessly connect the indoor space to a spacious, extra-deep covered patio—perfect for entertaining large groups or enjoying peaceful evenings outdoors. The heart of this home is the kitchen, with custom white cabinetry giving abundant storage, a striking oversized island crafted from a single slab of granite, top-of-the-line stainless steel appliances, and a sliding barn door that leads to a huge walk-in pantry. A drop zone, half bath, and large laundry room with a sink and space for hanging can be found near the kitchen. The owner’s suite is located at the back of the home and offers a huge walk-in closet and stunning bath. Bedrooms 2 and 3 - which share a Jack and Jill bathroom - are situated on the opposite side of the home for privacy. Upstairs, you’ll find the fourth bedroom or guest suite, complete with a private full bath and closet. The home also features an expansive walk-in attic for storage. While private, the home is close to restaurants, shopping, family entertainment and 13 miles from downtown Columbia & close to Blythewood (Scout Motors & Samsung). Home is complete and ready to close. *Ask about possible 2K in lender credits*
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