How We Sold This Saluda River Club Home After It Sat On The Market With 260 Days With Another Agent
Luxury Home Sold in Saluda River Club by Patrick O'Connor
The Situation
712 Bimini Twist Circle is a spectacular Williamsburg-style estate in the award-winning Saluda River Club. However, before we were hired, the property had been sitting on the market for 260 days with another agent.
In real estate, time is the enemy. When a luxury home sits that long, it develops a "stigma." Buyers assume something is wrong with it, or they scroll past it because they've seen it for months. The sellers were frustrated - they knew their home was valuable ($1.1M+), but the market had stopped paying attention.
The Strategy
We needed to break the stigma of it being a "stale listing" and re-introduce it to the market as a fresh, high-value opportunity. The goal was to secure a sale price that reflected its true worth—aiming for the highest resale price in the neighborhood for the year—without letting it sit for another extended period.
We completely revamped the marketing approach to create a "new to market" energy. We refreshed the visual presentation and targeted our marketing to reach fresh eyes that the previous campaign had missed, specifically focusing on buyers looking for immediate luxury who had been unimpressed with other inventory.
The Results
The turnaround was dramatic. After nearly a year of stagnation with the previous agent, we sold the home in just 25 days. We closed at $1,150,000, achieving the highest-priced resale sold in Saluda River Club in 2025.
See The Narrative We Created To Sell 712 Bimini Twist
(Highest Priced Resale in 2025)
Living in Saluda River Club
712 Bimini Twist Circle in Lexington's Saluda River Club River District is situated on a 0.43-acre lot at the back of the neighborhood. The home faces one of the neighborhood's many walking trails, offering a private, wooded view. It was constructed by one of Columbia's most well-known builders, Dunbar Builders. The entry is welcoming, opening to a large formal dining room on the right and a private office with doors on the left. The family room features a gas fireplace and a wall of windows overlooking the screened-in back porch, outdoor patio with grill area, and one of the largest backyards in the neighborhood. Back inside, the kitchen is flanked by the formal dining room and an eat-in area. The owner's suite is located at the back of the home and boasts ceiling detail, along with a private bath featuring two vanities with plenty of counter space, a large shower, a separate tub, and a HUGE walk-in closet with built-ins. A half bath and laundry room are conveniently located on the first floor. Upstairs, you'll find a loft, Bedrooms 2 and 3 on the left side of the home (which share a Jack & Jill bath), and Bedroom 4 at the front of the home, which has access to a full bath in the hall. A HUGE bonus room with a bar and a separate bonus area, which could be used as a 5th bedroom with the addition of a closet, is also located upstairs. A door in the hall leads to a large walk-up storage area. The home features quality all-brick construction with spray foam insulation and a 3-car garage. Saluda River Club offers two clubhouses/pools—the Village District (adults only, with a gym) and Chickawa Clubhouse for families—along with sidewalks, walking trails, multiple playgrounds, fields and play areas, fire pits, and access to the Saluda River. Lexington One Schools including Midway Elementary, Meadow Glen Middle and River Bluff High School.
Thinking about selling in Saluda River Club?
Where is Saluda River Club, and what makes it different from other Lexington neighborhoods?
Saluda River Club is a master-planned community along the Saluda River, roughly five miles from downtown Lexington and eleven miles from downtown Columbia. What sets it apart from most Lexington subdivisions is the scale of the natural setting — about 85 acres of preserved green space, paved walking trails along the river, observation decks, and direct river access for kayaking and fishing. It lives more like a small resort community than a typical neighborhood, which is a large part of why homes here hold value.
What's the difference between the River District and the Village District?
Saluda River Club has two distinct sides. The Village District features cottage-style and traditional single-family homes on smaller lots with tree-lined sidewalks, designed for an easy-to-maintain, walkable feel. The River District — where 712 Bimini Twist Circle sits — has larger lots, custom-built homes, and a more private, wooded character. Buyers who want a true custom luxury home with space typically gravitate to the River District; buyers prioritizing walkability and lower maintenance tend to land in the Village District.
What amenities do Saluda River Club residents have access to?
Residents have access to two clubhouses — The Village Clubhouse and the Chickawa Outdoor Center — along with two pools, a fitness center, paved walking trails, a dog park, playground, picnic shelters, fire pits, an amphitheater, and kayak launches with direct Saluda River access. The community programs regular resident events, which is part of why the neighborhood retains buyers as they move up in size or price point.
What schools serve Saluda River Club?
Saluda River Club is zoned to Lexington School District One — currently Midway Elementary, Lexington Middle School, and Lexington High School. Lexington One is one of the most-requested districts in the Midlands and is a primary reason families relocating from out of state target this side of the river. School zoning can change, so we always confirm current attendance lines with the district before a buyer writes an offer.
What do homes typically sell for in Saluda River Club?
Pricing depends heavily on which district and which lot. Village District cottages and traditional homes generally trade in the mid-$300s to high-$500s. River District custom homes — larger square footage, larger lots, higher-end finishes — typically sell from the $600s into seven figures, with waterfront-adjacent and trail-facing homes commanding the strongest premiums. For a current price opinion on a specific street or floor plan, our team can pull recent sold comps and walk you through them.
How much are HOA dues in Saluda River Club?
HOA dues in Saluda River Club typically run between roughly $1,500 and $3,200 per year depending on which section of the neighborhood the home sits in. Dues cover community amenities, common-area maintenance, and the community's programming. Exact figures should always be verified during the contract period — we pull current HOA documents for every buyer and seller we work with in this neighborhood.
Does Saluda River Club have water access?
Yes — Saluda River Club has community kayak launches and direct access to the Saluda River, with riverfront walking trails and observation decks. It's not a deep-water lake community like Lake Murray, so buyers looking for private boat docks for ski boats or pontoons usually pair a Saluda River Club home with a Lake Murray boat slip or look at our Lake Murray waterfront listings. We sell both and can help you weigh the trade-offs.
How long does it usually take to sell a home in Saluda River Club?
Days on market in Saluda River Club varies by price point and how well the home is prepared, priced, and marketed. Well-prepared Village District homes priced correctly typically move quickly. River District custom homes, because the buyer pool is smaller and more discerning, depend almost entirely on presentation — professional photography, video, drone, accurate pricing, and reach to relocation buyers. 712 Bimini Twist Circle is a good example: the home sat 260 days with a prior agent and sold in 25 days after we re-listed it.
Why did 712 Bimini Twist Circle sell so quickly with your team after sitting on the market?
The home itself is excellent — an all-brick Dunbar Williamsburg-style custom home on a 0.43-acre lot in the River District, backing to a walking trail. What changed was the marketing strategy. We re-shot the home with professional photography, video, and aerial drone footage, repositioned the price against current sold comps, ran a targeted launch to active luxury buyers and relocation contacts, and exposed the listing to a much wider audience than the original placement reached. The home went under contract in 25 days. If your home is sitting on the market with another agent, we offer no-obligation second opinions and can walk you through what we'd do differently.
Who is the right agent to list a luxury home in Saluda River Club or on Lake Murray?
The Patrick O'Connor Team is the Top Coldwell Banker Team in South Carolina, with 1,600+ homes sold and over $500 million in volume across the Midlands over the last 12 years. We have a particular track record with custom homes, waterfront, and luxury — including homes that didn't sell with a prior agent. If you'd like a private valuation and marketing plan for your Saluda River Club or Lake Murray home, contact our team and we'll set up a confidential consultation.