35,000+ Views and Sold In Under 30 Days In Columbia, SC: Here is How We Did It.
The Situation
There was some concern about listing in January with the market typically slower, but the sellers’ timeline made it the right move.
The Strategy
We launched despite the unpredictable market and implemented a strategy designed to create demand fast. Our team produced high-quality visual content and deployed multiple targeted ad campaigns to put the home in front of the right buyers immediately. Instead of relying on Zillow alone, we took control of the marketing. The result was over 35,000 ad views and a steady stream of qualified traffic to the property.
The Result
We secured a contract in just 22 days, with a closing timeline that perfectly aligned with the seller’s needs.
See The Marketing & Narative We Created To Sell 1712 Phelps Street in Columbia, SC
1712 Phelps Street is located in Wheeler Hill, offering a rare balance between downtown energy and the quiet of an established neighborhood. The location puts you within walking distance of the University of South Carolina, Five Points, and the boutique shops along Devine Street. Local favorites like DiPrato's Delicatessen are just around the corner for their signature brunch. When you want to head toward Main Street, staples like Halls Chophouse and Lula Drake are only a short Uber ride away. This is the best of the Midlands lifestyle, keeping you close to the city center while maintaining a sense of privacy.
The interior reveals a floor plan crafted for both hosting and daily comfort with beautiful heart of pine floors throughout the main level. The kitchen is a true centerpiece featuring marble countertops and a professional Viking appliance package that any home chef will appreciate. Tall ceilings and detailed moldings enhance the sense of space while the formal dining room and a sunroom anchored by its own fireplace provides the perfect setting for holiday meals.
Upstairs the owner's suite offers a private escape including a balcony that overlooks the Columbia skyline. The master bathroom is designed for relaxation with its modern updates and spa-like feel, and it features a walk-in closet along with separate built-in closet and storage areas. The second bedroom can be found down the hall with easy access to a full bath, and the laundry is conveniently located on this floor as well. On the third level you will find a versatile space perfect for a third bedroom or a home theater, complete with its own full bath. Outside, the property features a private courtyard backyard, an attached garage, and additional driveway parking.
Lexington Richland One Schools | A.C. Moore Elementary (0.7 miles) | Hand Middle (0.8 miles) | Dreher High (1.6 miles)
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