How We Sold 400+ Feet of Lake Murray Frontage for $732,500
The Marketing Strategy Behind the Sale of a Unique Mark I Road Lakefront Property
The Situation
Selling a waterfront property on Lake Murray comes with unique opportunities and challenges, especially in a slowing real estate market. This Lexington, SC property on Mark I Road offered something increasingly difficult to find: more than 400 feet of Lake Murray waterfront frontage. While the property had tremendous potential, its distinctive characteristics meant it would appeal to a specific type of buyer. The challenge was positioning the property to highlight its exceptional waterfront setting, reach the right audience, and maximize its value in a competitive market.
The Strategy
We knew that a property with over 400 feet of Lake Murray frontage deserved a marketing strategy that went well beyond traditional real estate advertising. Our approach focused on showcasing the property's rare waterfront opportunities and reaching buyers who specifically valued the Lake Murray lifestyle.
We combined professional photography, compelling digital marketing, targeted social media advertising, and exposure through our website. By highlighting the property's extensive shoreline, location, and unique potential, we positioned it as an exceptional opportunity in the Lake Murray real estate market.
Our strategy extended beyond Lexington and the Greater Columbia area, targeting buyers relocating to South Carolina and those searching for distinctive waterfront properties. The goal was simple: maximize exposure, create demand, and connect with a buyer who recognized the value of this extraordinary Lake Murray property.
The Result
Our comprehensive marketing strategy delivered a successful sale of $732,500 for this unique Lake Murray waterfront property!
By emphasizing the property's more than 400 feet of shoreline and reaching buyers through multiple marketing channels, we were able to showcase what made this property stand out in a challenging market.
The successful sale demonstrated the importance of understanding how to position and market waterfront real estate. Properties like this require more than simply placing a listing in the MLS. They require a strategy that communicates their unique value and connects with buyers looking for something special.
The bottom line: Even in a competitive real estate market, the right marketing strategy can help distinctive Lake Murray properties stand out and achieve successful results. For these sellers, that meant a completed sale at $732,500 and the ability to move forward with their next chapter.
See the marketing we created to sell Mark I Road in Lexington, SC
A rare opportunity on Lake Murray. This 0.77-acre lot in Lexington, SC offers 400+ feet of water frontage, no fringe land, & a protected position on the lake that delivers a big water view without the chop. The lot is dock-ready & sits 6 miles from downtown Lexington, inside one of the area’s top-rated school zones. It offers the kind of size, shape, water frontage, & location that almost never come available together.
Held by the same owner since the 1980s, this homesite is on the market for the first time in roughly 40 years. If you’ve been waiting for the perfect place to build a custom home in a prime spot on Lake Murray, this is one to see. Real frontage, real acreage, real protection, & a Lexington location that is almost impossible to replicate.
Thinking of selling on Lake Murray, SC?
