How We Proved That Vacant Homes Don’t Have To Sit On The Market
Using AI To Drive Showing Traffic & Sell A Vacant Home In Columbia, SC
The Situation
Vacant homes are a challenge. They feel cold, staging is expensive, and it’s hard to film a compelling home tour in an empty box. We knew we had to do something different to get this one sold.
The Strategy
Visual Storytelling: Most buyers struggle to visualize how they’ll actually live in an empty house. We used AI-driven virtual staging and video rendering to bridge that gap. It turned a cold, empty box into a home people could actually see themselves living in.
Aggressive Ad Spend: We didn't rely on our clever approach or organic reach, we ran targeted paid ads on social media.
The Result
20,000+ views in 14 days and the home sold before others in the neighborhood in a challenging, slow moving real estate market.
See The Narrative & Marketing We Created To Sell 336 Garvey Circle In Columbia, SC
Custom-built all-brick new construction just 9 miles from Downtown Columbia in Hastings Point, known for its large lots, beautifully maintained homes, & peaceful setting. The neighborhood also offers excellent convenience with quick access to I-77, I-277, & I-20, making commuting & daily travel easy while still enjoying privacy & space.
336 Garvey Circle sits on a private 0.76-acre lot surrounded by mature trees & quality homes, & is completed & ready to close. The thoughtfully designed floor plan features a hard-to-find layout with all four bedrooms & three full baths on the main level, plus a huge bonus room & half bath upstairs, walk-in storage, & a side-entry two-car garage.
Stunning double mahogany doors welcome you inside, where hardwood floors flow through the main living areas. A formal dining room sits to the left of the entry, & a flexible office or guest suite with a full bath & walk-in closet is located to the right. The family room serves as a focal point & a fireplace with a cedar mantel.
The open-concept kitchen is the heart of the home & offers abundant counter & cabinet space, an oversized island with a farmhouse sink, a true pantry, stainless steel appliances, & a bay-window eat-in area. An upgraded double sliding door opens to a covered patio overlooking the spacious backyard, creating a seamless indoor-outdoor connection.
The owner’s suite is privately located down the left hallway & offers generous space for large furniture, an oversized walk-in closet with custom built-ins & bench seating, & a well-appointed bath with dual vanities, a soaking tub with a tiled surround, a multi-jet shower, & a private water closet. Bedroom 2 is located at the front of the home with easy access to a full bath. Bedrooms 3 & 4 are located at the back of the home & share a Jack-and-Jill bath.
Additional main-level features include a true laundry room & a convenient drop zone near the garage entry. Upstairs, the oversized flex room is ideal for a home office, media room, or playroom & includes a half bath. Beyond the floor plan, this home reflects the level of quality & care you can feel the moment you walk in. From the craftsmanship & intentional layout to the premium selections throughout, each space was designed to live well & hold up over time. Custom touches include built-in down-lit landscape lighting & a tankless hot water heater, along with a cohesive, elevated look that ties the home together from top to bottom.
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