Sold: 279 Canterwood Road, Irmo, SC — The Patrick O'Connor Team
Sold Home in Ascot Irmo SC - Patrick O'Connor Team
The Situation
279 Canterwood Road sat on the market with another agent and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
We had to re-introduce the home as a fresh opportunity. We saw that the previous marketing didn't fully capture the perks of living in Ascot.
Visual Storytelling: We focused our imagery on the neighborhood, specifically the home's private spot in the most prestigious section, Ascot Estates. We also showcased the lifestyle through our Ascot amenity videos.
Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads on social media and search engines to find the right buyers. We also targeted nearby areas with low luxury inventory, like Lexington and Downtown Columbia.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.
The Result
The "fresh start" strategy paid off immediately. Our campaigns generated over 40,000 online ad views quickly.
Traffic: Showings increased from near-zero to a steady stream of buyers.
Outcome: We secured a solid contract for the sellers, proving that even in a slower winter market, the right marketing moves high-end real estate.
The Client Review
Thank you, Patrick you are AWESOME! Greatly appreciate your support, professionalism and patience.
See The Narrative & Marketing We Created To Sell 279 Canterwood Road
Ascot Amenity Highlights
Welcome to Ascot, a premier master-planned community in Irmo, South Carolina. Known for its luxury homes and spacious lots, Ascot offers an exceptional lifestyle with unmatched amenities. Residents enjoy sidewalks, walking trails, a clubhouse, resort-style pool, a playground, tennis courts and regular community events. Ascot is conveniently located. You’ll have easy access to the shopping and dining in the Harbison area, and you're just a short drive from both downtown Columbia and the shores of Lake Murray.
279 Canterwood Road is located in Ascot Estates, considered the most prestigious section of Irmo’s Ascot neighborhood. This custom-built 5-bedroom, 4.5-bath with office and plenty of flex space sits on a private 1-acre lot. Located in a tucked-away low-traffic section of Ascot Estates and surrounded by stunning estates all with large lots, this property holds its own.
Two elegant, gas-lit lanterns flank the front entry, adding to the well landscaped yard and curb appeal welcoming you home. Inside, the two-story foyer opens to a formal dining room and a home office. The entry leads you to the heart of the home, a thoughtfully designed kitchen. It features a wall of windows bringing the outside in, a large island, extensive counter and cabinet space, and top-of-the-line appliances including a dual refrigerator/freezer, dual ovens, a 5-burner gas range with pot filler, a warming drawer and ice maker. The kitchen flows into a two-story family room with dual fans and a gas fireplace.
From here, a convenient staircase provides easy access to the second floor. Designed for privacy, the owner’s suite is tucked quietly away on the main level opposite the entertaining spaces. This suite features a fireplace and a bathroom renovated in 2024 with a huge walk-in shower, a 6-foot jetted tub, dual vanities, and a large walk-in closet with built-ins. For added convenience, the main staircase can be found off the foyer near the owner’s suite, providing easy access to the second floor for parents with young children. A ½ bath can also be found on the main level.
The upstairs layout provides family and guests with the same privacy and comfort you'll find on the main level. All 4 bedrooms are spacious with large closets. The 2nd and 3rd bedrooms share a Jack-and-Jill bath, while the 4th bedroom has easy access to a full bath in the hall. The 5th bedroom has access to a third full bath on this level. Around the corner from the 5th bedroom, you'll find a versatile bonus room. It's made up of two separate, connected rooms, one with a closet making it perfect for a 6th bedroom, playroom or theater.
The home also includes a 3-car garage and an additional conditioned room or storage space that would be perfect for a wine room. Recent 2024 updates in addition to the owner’s suite include a full encapsulation of the crawl space with climate control, a new roof in 2024 and two new HVACs in 2023. The home also offers two tankless hot water heaters.
This is a meticulously cared-for home and a true standout in the neighborhood. It represents a solid investment and an unmatched value. Residents enjoy sidewalks, walking trails, a clubhouse, resort-style pool, a playground, tennis courts and regular community events. The home is zoned for the highly-regarded Lexington-Richland School District Five, with students attending River Springs Elementary, Dutch Fork Middle, and Dutch Fork High School. The neighborhood is also conveniently located just a short drive from the Harbison area for shopping and dining, and offers easy access to downtown Columbia and Lake Murray.
Thinking Of Selling In Irmo, SC? Let Us Help.
FAQ
Q1. How do we successfully re-list a home that didn't sell the first time?
A re-list is not the same as a fresh listing, and it cannot be marketed the same way. Buyers who had already passed on the home need a reason to look again, and the algorithms inside Zillow, Realtor.com, and the MLS need new signal to push it back into circulation. Our re-list playbook starts with a full reset: new photography, new narrative, new positioning, and a single-property landing page that lives separately from the prior listing's history. We then run paid social and search campaigns aggressively in the first 14 days to flood the listing with traffic and re-engage the algorithm. That is exactly the work we did for the sellers at 279 Canterwood Road in Ascot Estates, Irmo, and it is how we have re-listed and sold dozens of Midlands homes over the past 12 years.
Q2. Why do good homes sit on the market — and what does it take to revive them?
Most stalled listings are not the home's fault. They are a marketing problem: photography that does not show the property at its best, a description that buries the lead, no video, no paid promotion, and a price that was set against the wrong comp set. Reviving a stale listing means rebuilding the asset from the outside in. We re-shoot the home with professional photography, write a narrative that frames why it belongs at its price point, build a single-property page so the listing has its own home on the internet, and run targeted paid promotion to get the right buyers in front of it again. The combination is what wakes the listing back up.
Q3. How do we sell luxury homes in Irmo, SC?
Luxury buyers in Irmo are typically relocating from out of state, moving up from Lexington or Columbia, or trading inside the Lake Murray corridor. They are searching online before they ever drive a property, which means the listing has to do the heavy lifting before a showing is ever booked. We commission interior and exterior photography, drone footage that puts the home in geographic context — lot size, neighborhood, distance to Lake Murray, distance to downtown Columbia — and a walkthrough video that lets an out-of-market buyer experience the home before they fly in. We then push the listing through the MLS, our team's paid social channels, our private buyer network built over 12 years, and direct outreach to agents whose past clients fit the price point.
Q4. What makes Ascot Estates different from the rest of the Ascot community in Irmo?
Ascot is a master-planned community in Irmo, South Carolina, with sidewalks, walking trails, a clubhouse, a resort-style pool, a playground, tennis courts, and an active calendar of community events. Inside Ascot, Ascot Estates is the most prestigious section — larger custom homes on bigger lots, lower traffic streets, and a more private feel. 279 Canterwood Road sits on a tucked-away one-acre lot in Ascot Estates, surrounded by other estate-scale homes. The community is zoned for Lexington-Richland School District Five — River Springs Elementary, Dutch Fork Middle, and Dutch Fork High — and is a short drive from the Harbison shopping and dining corridor, downtown Columbia, and Lake Murray.
Q5. How do we market a home that has been on the market for a long time?
We treat a long-on-market home like a re-launch, not a re-list. That means a clean break from the previous marketing — new hero image, new headline, new long-form description, new video, and a single-property landing page that lives separately from the prior listing record. Then we move volume early. Paid social, paid search, geographic targeting in nearby submarkets where luxury inventory is thin, and direct outreach to agents whose buyers have viewed similar homes. The first two weeks are the most important window because that is when portal algorithms reset and surface the listing to a new pool of buyers. We design our campaigns around that window.
Q6. Who is The Patrick O'Connor Team and what kind of homes do we sell?
The Patrick O'Connor Team is the top Coldwell Banker team in South Carolina. Over the past 12 years we have closed more than 1,600 homes and over $500M in total sales volume across the Midlands of South Carolina — Lake Murray, Columbia, Lexington, Chapin, Irmo, and the surrounding towns. Our named specialties are Lake Murray waterfront, luxury homes, family relocation, and re-listing homes that other agents could not sell. We represent both sellers and buyers, and the marketing treatment we built for 279 Canterwood Road is the same treatment we bring to every listing we take, regardless of price.