SOLD | 279 Canterwood Road in Irmo, SC
How Our Team Sold This Ascot Home After It Expired With Another Agent
The Situation
279 Canterwood Road is a stunning estate in Ascot, but it had a problem: it sat on the market with another agent without selling. When a luxury home sits for too long, it develops a "stigma" - buyers assume something is wrong with it. The sellers were frustrated and needed a fresh approach to unlock the equity in home.
The Strategy
We had to re-introduce the home to the market as a fresh opportunity, not a stale listing. We identified that the previous marketing hadn't fully captured the "Executive Lifestyle" of the property.
We revamped the presentation, using high-end visuals to highlight the 1-acre private lot and the recent 2024 updates to the owner's suite. We then targeted our marketing specifically toward "move-up" buyers in Irmo and Lexington - people looking for their forever home who had likely skipped over this listing previously.
Visual Storytelling: We focused our imagery on the "lifestyle" upgrades, specifically the home's private position in Ascot Estates, the renovated bathroom, and the spacious backyard—perfect for a pool—which were key selling points previously overlooked. We also highlighted the neighborhood through our Ascot amenity and lifestyle video highlights.
Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads across social media and search engines specifically aimed at attracting the right buyers for this property. We also targeted nearby areas with low luxury real estate inventory, including Lexington and Downtown Columbia.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.
The Result
The "fresh start" strategy paid off immediately. Our campaigns generated over 40,000 online ad views, creating a massive funnel of interest and activity.
Traffic: Showings skyrocketed from near-zero to a steady stream of qualified buyers.
Outcome: We secured a solid contract for the sellers, proving that even in a slow market, the right marketing can move high-end real estate.
See The Narrative We Created To Sell 279 Canterwood Road
40,000+ Views Online | Under Contract (December 2025)
Ascot Amenity Highlights
Welcome to Ascot, a premier master-planned community in Irmo, South Carolina. Known for its luxury homes and spacious lots, Ascot offers an exceptional lifestyle with unmatched amenities. Residents enjoy sidewalks, walking trails, a clubhouse, resort-style pool, a playground, tennis courts and regular community events. Ascot is conveniently located. You’ll have easy access to the shopping and dining in the Harbison area, and you're just a short drive from both downtown Columbia and the shores of Lake Murray.
279 Canterwood Road is located in Ascot Estates, considered the most prestigious section of Irmo’s Ascot neighborhood. This custom-built 5-bedroom, 4.5-bath with office and plenty of flex space sits on a private 1-acre lot. Located in a tucked-away low-traffic section of Ascot Estates and surrounded by stunning estates all with large lots, this property holds its own. Two elegant, gas-lit lanterns flank the front entry, adding to the well landscaped yard and curb appeal welcoming you home. Inside, the two-story foyer opens to a formal dining room and a home office. The entry leads you to the heart of the home, a thoughtfully designed kitchen. It features a wall of windows bringing the outside in, a large island, extensive counter and cabinet space, and top-of-the-line appliances including a dual refrigerator/freezer, dual ovens, a 5-burner gas range with pot filler, a warming drawer and ice maker. The kitchen flows into a two-story family room with dual fans and a gas fireplace. From here, a convenient staircase provides easy access to the second floor. Designed for privacy, the owner’s suite is tucked quietly away on the main level opposite the entertaining spaces. This suite features a fireplace and a bathroom renovated in 2024 with a huge walk-in shower, a 6-foot jetted tub, dual vanities, and a large walk-in closet with built-ins. For added convenience, the main staircase can be found off the foyer near the owner’s suite, providing easy access to the second floor for parents with young children. A ½ bath can also be found on the main level. The upstairs layout provides family and guests with the same privacy and comfort you'll find on the main level. All 4 bedrooms are spacious with large closets. The 2nd and 3rd bedrooms share a Jack-and-Jill bath, while the 4th bedroom has easy access to a full bath in the hall. The 5th bedroom has access to a third full bath on this level. Around the corner from the 5th bedroom, you'll find a versatile bonus room. It's made up of two separate, connected rooms, one with a closet making it perfect for a 6th bedroom, playroom or theater. The home also includes a 3-car garage and an additional conditioned room or storage space that would be perfect for a wine room. Recent 2024 updates in addition to the owner’s suite include a full encapsulation of the crawl space with climate control, a new roof in 2024 and two new HVACs in 2023. The home also offers two tankless hot water heaters. This is a meticulously cared-for home and a true standout in the neighborhood. It represents a solid investment and an unmatched value. Residents enjoy sidewalks, walking trails, a clubhouse, resort-style pool, a playground, tennis courts and regular community events. The home is zoned for the highly-regarded Lexington-Richland School District Five, with students attending River Springs Elementary, Dutch Fork Middle, and Dutch Fork High School. The neighborhood is also conveniently located just a short drive from the Harbison area for shopping and dining, and offers easy access to downtown Columbia and Lake Murray.
Selling a Home in Irmo, SC? Let us help.
Looking for a top Real Estate Agent in Irmo, SC?
Our team has helped over 1,500 families across the Midlands of South Carolina and we’d love to help you next!