How We Helped This Cartus Relocation Seller in Chapin, SC Maximize Their Relocation Package
Strategic Marketing and Expert Negotiation for a Seamless Corporate Move
The Situation
The sellers relocation package required a sale within a 90-day window. We moved quickly to implement a high-impact marketing strategy that met the timeline without sacrificing equity.
The Strategy
Visual Storytelling: We knew the 90-day timeline left no room for trial and error. We focused on high-quality imagery that accurately represented the space while highlighting the premium finishes and neighborhood amenities. This clear presentation was designed to attract serious interest immediately.
Aggressive Ad Spend: We didn't just broadcast the listing; we deliberately directed our spend to ensure the property was seen. By increasing the frequency of these ads, we kept the home at the top of search results and social feeds, maintaining a constant stream of qualified traffic to the listing page.
The Result
Our campaigns generated over 30,000 views on social media and on our webiste.
Traffic: We had a steady stream of showings and interest.
Outcome: We secured a strong offer. Our sellers maximized their relocation package and moved on to their new home and career with their equity intact.
See The Narrative & Marketing We Created To Sell 818 Ruskin Drive
818 Ruskin Drive sits on a large lot with a tree-lined backyard in Chapin’s Portrait Hill neighborhood, backing to green space with access to walking trails, a creek, and a neighborhood pond. Built in 2022, this 4,100 sq ft home is among the largest in the neighborhood and offers 5 true bedrooms, 4 full baths, 2 private offices, a loft, and a sunroom. The Yates floor plan delivers the square footage families want with rooms you’ll actually use.
The entry opens to a classic front living room or office with French doors (currently a gym) and a formal dining room that flow to an open kitchen with a large island, abundant cabinetry, tile backsplash, bar seating, a true pantry with upgraded shelving, a coffee/dry bar with storage, and a breakfast area for a large table, all open to the great room and anchored by a bright rear sunroom. The sunroom opens to an expanded patio and a fenced backyard.
The main level also features a guest or in-law suite with a full bath and a private office near the guest bedroom, featuring a built-in desk with drawers and cabinet storage. Upstairs, a generous loft separates the secondary bedrooms for privacy. The primary suite at the back of the home features tray ceilings, a private sitting area, dual custom closets, and an impressive bath with dual vanities, a soaking tub, and a large white-tile shower. Bedrooms 3 and 4 have upgraded closet space and share a Jack-and-Jill bath. Bedroom 5 (currently used as a study/craft room) has front-porch access and easy access to a full hall bath. The upstairs laundry offers cabinet storage, counter space, and a sink. Additional highlights include a 2-car garage with an electric-vehicle hookup.
Portrait Hill offers a clubhouse, junior-Olympic pool, amphitheater, walking trails, sidewalks, and tree-lined streets, with quick access to I-26, Lake Murray, dining, healthcare, and downtown Columbia. Zoned for Lexington-Richland School District Five: Lake Murray Elementary, Chapin Middle, and Chapin High.
Relocation is complicated. Your home sale shouldn’t be. Let us help.
