Lake Carolina Home SOLD After Listing With Another Agent For 1 Year
How We Revived A Stale Listing And Attracted The Perfect Buyer
The Situation
35 Schooner Court sat on the market with another agent for more than a year and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
We had to re-introduce the home as a fresh opportunity. We saw that the previous marketing didn't fully capture the perks of living in Lake Carolina or the uniqueness of the private cul-de-sac-lot.
Visual Storytelling: We focused our imagery on the neighborhood, specifically the home's private spot in Lake Carolina. We also showcased the lifestyle through our video approach.
Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads on social media and search engines to find the right buyers. We also targeted nearby areas with low luxury inventory.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.
The Result
The "fresh start" strategy paid off immediately. Our campaigns generated thousands of views.
Traffic: Showings increased from near-zero to consistent.
Outcome: We secured a solid contract for the sellers, proving that even in a slower winter market, the right marketing moves high-end real estate.
See The Narrative & Marketing We Created To Sell 279 Canterwood Road
Custom all-brick residence situated on a generous lot at the end of a quiet cul-de-sac in the prestigious gated community of The Peninsula at Lake Carolina. From the moment you step through the double front doors, the soaring entry foyer creates an immediate sense of grandeur, setting the stage for the elegance that defines this home. To the right, the formal dining room showcases a hexagon-shaped coffered ceiling, wainscoting, a chandelier, and 10-foot ceilings, an exquisite setting for refined gatherings. The expansive living room is equally impressive, highlighted by a stone fireplace, built-in shelving, arched entryways, and a tray ceiling. Adjacent to the living room is an additional sitting area, ideal for a study, piano room, or lounge. The kitchen is a true chef’s dream, appointed with professional-grade appliances, a large gas range, granite countertops, a tiled backsplash, a walk-in pantry, and abundant cabinetry. A built-in microwave within the island and a spacious eat-in area make this space as functional as it is stylish. Upstairs, the primary suite is a sanctuary, complete with a private fireplace flanked by custom shelving. The spa-like bathroom offers a freestanding soaking tub, glass-enclosed shower, dual vanities, and an expansive walk-in closet. A secondary bedroom with ensuite bath serves as the perfect guest or in-law suite, while two additional bedrooms, one with vaulted ceilings, share a pristine Jack-and-Jill bath. All feature walk-in closets. A fifth bedroom is conveniently located on the main level near a full bath, ideal as a guest retreat or home office with views of the wooded backyard. Additional features include a well-designed mudroom with built-in storage, a three-car garage with EV charging outlet, and an extended driveway. Nearly half an acre, the wooded lot offers privacy, an invisible fence, and a covered back patio perfect for morning coffee or evening gatherings. Built in 2022 and meticulously maintained, this move-in ready home offers the sophistication of custom design without the wait. Residents of Lake Carolina enjoy amenities, scenic trails, parks, a town center with shops and dining, community events, and a pool!
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