SOLD | Massive Equity Gain in Columbia
How We Sold This Home For $122,000 More Than The Purchase Price In 2020
Sold for Profit Columbia SC 3211 Michigan Street High Equity Sale
The Situation
The owners of 3211 Michigan Street purchased this home in 2020. When they were ready to sell in 2025, their goal was to maximize their return on investment. In a shifting market, simply listing a home for a higher price does not guarantee a sale. We needed to validate a significant price increase to buyers and appraisers to ensure the sellers captured every dollar of equity available.
The Strategy
We focused our marketing on the "Smart Buy" angle. We highlighted the condition of the home and the desirable location in Columbia to justify the new price point. Our strategy involved professional presentation that showcased the home as a turnkey opportunity for buyers who wanted to avoid renovation costs. By positioning the property correctly against current inventory, we created value that went beyond just the square footage.
The Result
The outcome was a massive financial win for our clients. We successfully sold the home for $122,000 more than they purchased it for just five years prior. This sale proves that with the right pricing strategy and marketing presentation, homeowners can realize significant equity gains even in a changing real estate market.
See The Narrative We Created To Sell 3211 Michigan Street
Record Columbia Sale | Over 30,000 Views Online
3211 Michigan Street is situated on a tree-lined street in the Melrose Heights historic district, adjacent to Heathwood and walkable to a coffee shop, popular restaurants like Crave Artisan Market and Tasty as Fit, art studios, and Dreher High School. This charming one-level home blends historic character with modern updates, featuring a fenced yard, large deck, and storage shed.
The curb appeal is undeniable, with a flat lot, inviting arched door, and side porch with arched architecture. Inside, the entry opens to a bright family room with abundant windows and hardwoods that continue throughout. The family room connects to the side porch and flows into a true dining room, ideal for entertaining.
The renovated kitchen offers ample cabinet and counter space, stainless appliances, and convenient access to both the laundry room and back deck for outdoor dining and relaxing. The owner’s suite at the rear of the home includes dual closets and is steps from a full bath. Bedroom 2 also features dual closets and is used as a guest room. Bedroom 3, located at the front, includes a closet and is currently used as an office. This property delivers the perfect balance of location, comfort, and timeless appeal!
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