SOLD | Prime Commercial Acreage in Lexington
How We Marketed This High-Visibility 7-Acre Corner Lot on Hwy 378
The Situation
540 Hwy 378 isn't just a piece of land; it is a strategic commercial asset. Located at the signalized intersection of Highway 378 and Wise Ferry Road, this 7-acre parcel offered massive potential but came with complexities.
The challenge was finding a developer or investor who could navigate the specific site conditions—including 5.38 buildable acres versus 1.62 acres of wetlands—and see the long-term value of the Intensive Development (ID) zoning.
The Strategy
We moved away from residential marketing tactics and focused on Commercial Feasibility. Our campaign highlighted the "Highest and Best Use" of the land.
We marketed the hard data: the high daily traffic counts, the signalized corner access, and the proximity to high-growth zones like Lake Murray Elementary and the new Beechwood Middle School. We targeted commercial developers, convenience store franchises, and retail investors, positioning the site as a prime location for future essential services.
The Result
Targeted Exposure: We got the property in front of serious commercial players, not just casual home browsers.
Contract Secured: We successfully navigated the complexities of the land (wetlands/zoning) to secure a contract with a buyer ready to develop the site.
Commercial Expertise: This sale proves our team's ability to handle complex land deals and commercial assets, not just residential homes.
7 acres zoned commercial at the corner of Highway 378 and Wise Ferry Road. 5.38 buildable acres including the corner and road frontage, 1.62 acres wetlands at the back of the property can not be developed. Close to Lake Murray Elementary School and the new Beechwood Middle School. Traffic light at intersection.
Lexington, SC, a vibrant town nestled in the heart of South Carolina, offers a unique blend of small-town charm and modern amenities. Conveniently located near the state capital, Columbia, Lexington provides easy access to urban resources while maintaining a relaxed suburban atmosphere. The town's diverse economy is fueled by a thriving manufacturing sector, healthcare providers, and a growing number of small businesses. Commercial opportunities in Lexington are plentiful, with options ranging from retail spaces and office buildings to industrial parks and land for development.
Commercial Opportunities in Lexington:
Retail: The town boasts a variety of shopping centers, including the popular Lexington Pavilion and the charming Old Mill shopping district. New businesses can tap into the local consumer base or cater to tourists visiting the nearby Lake Murray.
Office Space: With numerous business parks and office complexes, Lexington provides ample space for professional services, technology firms, and corporate headquarters.
Industrial: The town's proximity to major highways and transportation hubs makes it an attractive location for manufacturing and distribution centers. Several industrial parks offer customizable spaces to meet the needs of growing businesses.
Land Development: Lexington's ongoing growth has created opportunities for land development, with potential for new residential and commercial projects.
Whether you're a seasoned entrepreneur or an aspiring business owner, Lexington's welcoming community and diverse commercial landscape offer a promising environment for growth and success.
