SOLD: Lexington Home Marketed & Sold By Patrick O'Connor

How We Generated Immediate Demand In A “Slow December Market”

The Situation

Some real estate agents say you shouldn't list in December. Buyers are distracted by the holidays, and inventory usually sits until spring. The sellers of 300 Glencove Court didn't want to wait, but they were worried about their home getting 'stale' during the slowest month of the year.

The Strategy

While other agents pulled back their marketing budgets for the holidays, we doubled down. We knew that serious buyers were still looking—and they had less competition. We launched a high-impact digital campaign positioned around the 'New Year, New Home' timeline, using high-definition video to stop the scroll of buyers relaxing at home during the break.

The Result

The strategy paid off. Instead of sitting on the market through the winter, we generated immediate traffic and secured a contract, proving that with the right aggressive marketing, there is no 'bad time' to sell a great home in Lexington.

Sold in 2 Days: The property hit the market on December 2nd and was under contract by December 4th.

Zero Friction: We secured a qualified buyer immediately, saving the seller from weeks of showings and open houses.

Market Validation: This sale proves that despite shifting market conditions, well-presented homes in Lexington still command instant attention.

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See The Narrative We Created To Sell 300 Glencove Court

6,500+ Views Online in 48 Hours | Under Contract in 2 Days (December 2025)

Located in Lexington's Crosslake neighborhood, this 4 bedroom 2.5 bath home sits on a corner lot with a fenced-in backyard and offers an ideal layout for both the family and entertaining. You are only about 6 minutes from Main Street Lexington, 10 minutes from Lake Murray and public lake access, and less than 5 minutes from shopping, dining, and grocery options nearby. The entry opens to an office with built-ins on the right and a formal dining room on the left. The family room features a gas fireplace and flows into the kitchen, which includes white cabinetry, plenty of storage, and easy access to the back patio and yard. A laundry room and drop zone sit just off the kitchen and include space for an extra fridge. All bedrooms are located upstairs. The owner's suite offers a spacious private bath with a huge walk-in closet, large shower, separate soaking tub, dual vanities, and a private water closet. Bedrooms 2, 3, and 4 share a full hall bath. A second flex or office space with a window and built-ins is also upstairs. Crosslake is zoned for top-rated Lexington One Schools including New Providence Elementary, Lexington Middle, and River Bluff High.

 

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