Under Contract — 410 Montrose Drive, Lexington, SC
Home in Vintner’s Wood Lexington SC - Under Contract with The Patrick O’Connor Team
410 Montrose Drive in Vintners Wood, Lexington, South Carolina and went under contract in April 2026, represented by The Patrick O'Connor Team at Coldwell Banker Realty. The home features 4 bedrooms, 2.5 bathrooms, a bonus, office and nearly 3800 square feet on a large lot, with an in-ground pool, dedicated pool house, renovated kitchen, plantation shutters, and designer finishes throughout. The home closed for $630,000, which is the second price record our team has set in Vintners Wood.
Under Contract in Vintner’s Wood - The Patrick O’Connor Team
The Situation
Our sellers in Vintners Wood owned a home with finishes well above the neighborhood standard. Over the years, they had built something the neighborhood simply did not have: a pool with a dedicated pool house, a large fully fenced backyard built for entertaining and family life, and an interior where the finishes were genuinely over the top. Inside, the home featured a fully renovated kitchen, custom closets, new lighting throughout, plantation shutters, and designer details layered into every room. These were the kind of high-end upgrades buyers in the Midlands rarely find already done. By the time the sellers were ready to list, the home no longer lived like the rest of the street. It lived above it.
That created a real challenge. This was not a comp-driven listing. The home would have to sell at the top of the neighborhood, a price point where buyers stop asking, “Is this fair for Vintners Wood?” and start asking, “Is this worth more than every other home that has ever sold here?” Pricing a property at the very top of a community shrinks the buyer pool and shrinks the comp set that supports the value.
Our sellers were not looking for a sign in the yard and a quick MLS entry. They had spent years creating this property, and they wanted a team whose marketing would actually show what they had built and reach the kind of buyer who would appreciate the property and value.
Under Contract in Vintner’s Wood - The Patrick O’Connor Team
The Strategy
Professional photography captured the level of finish room by room. The pool, pool house, and fenced backyard read together as one cohesive property, which is exactly how a buyer in this price range thinks about a property.
A cinematic walkthrough video gave online buyers the feel of moving through the home in sequence, from the front door, through the upgraded interior, and out to the pool and pool house. Video is what separates a top-of-neighborhood listing from the listing one block over. Buyers who would not have driven by stayed and watched. In addition to the professional video, we also created a custom long-form YouTube video walkthrough to give buyers every detail about the home.
We also built a custom single-property website. Rather than letting the home live as one tab among twenty on a portal, we created a dedicated landing page where the marketing was framed around this property and nothing else. It gave the listing a level of presentation buyers normally only see on $1 million-plus luxury homes, and it gave us a single, clean link to send everywhere.
Targeted paid social campaigns reached thousands, pushing the home to the buyer profile most likely to value a pool, pool house, fenced yard, and turnkey interior. The goal was simple: stop interrupting people who would never write an offer, and start showing the home to the people who would.
Together, these pieces did the work that justified the price. They showed buyers, agents, and eventually the appraiser exactly what made this home different before anyone walked through the door.
Under Contract in Vintner’s Wood - The Patrick O’Connor Team
The Result
Showing traffic was strong, and the right kind of buyer kept coming through. The home generated multiple offers and ratified a contract with the terms and timeline the sellers were looking for and set a record in Vintners Wood.
This is also not the first time we have done this in Vintners Wood. In 2023, our team set the highest sales record the neighborhood had ever seen. With this contract, we are now positioned to own the top 2 highest sales in Vintners Wood, No. 1 and No. 2. That is not a coincidence. It is what happens when sellers with truly special homes hire a team built to market at the top of the market and do it consistently.
See the Marketing we Created to sell 410 Montrose Drive in Lexington, SC
Most homes at this price point in Lexington give you a starting point. 410 Montrose Drive gives you the finished version - the right floor plan, a pool with a waterslide and pool house, a fenced yard, and every detail inside already upgraded. The current owners have done the work so the next buyer doesn't have to.
Take the kitchen. The original layout has been renovated for function, and what now anchors the main living space is an oversized custom island with built-in storage, a custom walk-in pantry, and cabinetry built around how the room actually gets used. A hidden storage room with custom shelving and a built-in desk sits just off the kitchen - one of the deliberate touches that run through the whole house. The family room centers on a gas fireplace and a wall of windows dressed in plantation shutters, which carry through the rest of the home. Around the corner, an office or reading room with French doors offers a quieter space off the main living area, near a half bath finished with wallpaper, a pedestal sink, and upgraded fixtures - the kind of care most half baths never get.
Four bedrooms, two-and-a-half baths, plus the main-floor office. Upstairs, the owner's suite features a molding accent wall and wall sconces framing the bed. Two walk-in closets are both fully built out for daily, organized living. The owner's bath follows through with dual vanities, upgraded countertops, a tiled shower, a separate tub, and a custom statement light fixture.
The second bedroom, currently styled as a kid's room, features a custom closet with a hidden built-in desk. Bedroom 3 sits at the back of the home with a walk-in of its own. Bedroom 4, currently used as an office, also has a walk-in, which - together with the main-floor office - gives the home two distinct work-from-home spaces. A bonus-room theater with built-ins and storage rounds out the interior, alongside a laundry room that earns its keep with a farmhouse-style sink and full cabinet storage.
Outside, the pool and detached pool house are what set the property apart at this price. The pool house includes a den, a half bath, and a garage sized for pool equipment, a golf cart, or both - the kind of space you notice every day you live there and every time you have people over.
The pool house itself was added by the current owners, as was the thinking behind nearly every detail inside - the fixtures, the paint, the wallpaper, the custom closets, the plantation shutters, the finish work. At this price point in Lexington, buyers rarely find a home this thoroughly completed by a single owner - and now ready for whoever comes next.
How We Sell Homes Like This
How do we sell a home that doesn't have a true comp?
A comparable sale is what most buyers, lenders, and agents use to validate a price. When a home is materially better than anything that has ever sold on the street, the comp set works against the seller. Our job is to argue the home belongs in a different conversation - and to back that argument with marketing that proves it. Professional photography that shows finish-level detail, a cinematic walkthrough video, and direct outreach to buyers whose budgets actually support top-of-neighborhood pricing. That is exactly the work we did for the sellers at 410 Montrose Drive.
How do we set record sale prices for our clients?
Record sales are not luck. They are the product of accurate valuation, deliberate marketing, and disciplined negotiation. We start with hard data - recent comparables, current active inventory, days-on-market trends in the specific neighborhood - and combine it with what the home actually offers that comps do not: pool, view, lot size, finish level, school zone, lake access. We then build a marketing plan around the home's strongest features and run it long enough to reach the buyer who is willing to pay for them. With over 1,600 homes sold and more than $500M in total volume across 12 years, we have learned that the highest sale price is almost always the one that comes from the buyer who most clearly understood the home before they made an offer. That is the buyer our marketing is built to find.
How do we market a top-of-market home in the Midlands?
Top-of-market listings need top-of-market presentation. We commission professional interior photography, twilight exteriors when the property warrants it, and drone footage that puts the home in geographic context — pool, lot, neighborhood, proximity to Lake Murray or downtown Columbia. We pair stills with a cinematic walkthrough video so an out-of-market buyer can experience the home before they drive to it. We then push the listing through the MLS, our team's paid social channels, our private buyer network, and direct outreach to agents whose past clients fit the price point. What sets our team apart is that we apply this same approach to every listing we take. Whether a home is priced at $300,000 or $3 million, the marketing it receives from us is the same.
How do we determine what a home is actually worth?
Comparable sales are the floor of any valuation conversation, not the ceiling. We start with the comps, then layer in the variables that move price within a neighborhood - pool, lot size, upgrades, frontage, school district, finish quality, year built, recent renovations. A fully renovated home with a pool house and a fenced backyard cannot reasonably be priced next to a builder-grade comp from two years ago. The valuation we present to a seller reflects what the home actually offers, not just what nearby homes have closed at.
What makes our marketing different from a typical Midlands listing?
Three things. First, we treat photography and video as marketing assets, not an upload requirement - professional photography on every listing, drone work where it adds context, and walkthrough video on top-of-market homes. Second, we have a buyer network built over twelve years of working Lexington, Lake Murray, Columbia, Chapin, and Irmo. Many of our listings reach private-network buyers before they ever hit a public search site. Third, we run paid promotion on the listings that warrant it, so the right home reaches the right buyer rather than relying on the MLS alone to do the work.
Who do we work with — and what kind of homes do we sell?
We represent sellers and buyers across the Midlands of South Carolina, with named specialties in Lake Murray waterfront, luxury, and homes that other agents could not sell. The Patrick O'Connor Team is the top Coldwell Banker team in South Carolina. Over the past 12 years, we have closed more than 1,600 homes and over $500M in total sales volume.