16 Days to Sold: How We Rescued a Listing That Sat for 116 Days
The Situation
334 Coldwater Crossing sat on the market with another agent for 116 days and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
We had to re-introduce the home as a fresh opportunity. We saw that the previous marketing didn't fully capture the perks of living in Saluda River Club.
Visual Storytelling: We focused our imagery on the neighborhood and the lifestyle - professional photos and videos, and a long-form YouTube detailed home tour that attracted interest.
Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads on social media and search engines to find the right buyers. We also targeted nearby areas with low luxury inventory, like Lexington and Downtown Columbia.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.
The Result
The "fresh start" strategy paid off immediately.
Traffic: Showings increased from near-zero to a steady stream of buyers.
Outcome: We secured a solid contract for the sellers in 16 days.
See The Marketing We Created To Sell 334 Coldwater Crossing in Lexington, SC
Yard maintenance is included! Experience low-maintenance cottage living in Saluda River Club, featuring mostly main-level living and timeless upgrades throughout, including 10 foot ceilings, hardwood floors, and custom trim work. The home’s charming covered front porch features unique stenciling and offers peaceful views overlooking a protected wooded area, making it an ideal spot to unwind. A fenced-in side yard provides the perfect outdoor space for pets, play, or gardening, plus there is a screened-in porch.
Inside, the bright, open living room centers around a cozy gas fireplace. The stunning kitchen is a true highlight, featuring gorgeous marble countertops, a classic subway tile backsplash, and a window above the sink that fills the space with natural light. Stainless steel appliances, a gas cooktop, and a large center island make it both beautiful and functional, and a ceiling fan adds comfort to the open-concept layout. The kitchen flows seamlessly into the dining area, which is surrounded by three large windows, creating a light-filled space perfect for everyday meals and entertaining.
Enjoy the comfort of a spacious primary suite on the main floor, complete with an oversized shower and a walk-in closet with a window, plus a second walk-in closet. Upstairs, you’ll find two additional bedrooms and a full bath. You’ll also appreciate generous closet space and walk-in attic storage.
Additional highlights include a welcoming drop zone with built-ins, ideal for extra storage, and the main-level laundry room, oversized with built-in shelving, a folding area, and a window that brings in natural light. Located in the award-winning Saluda River Club, residents enjoy exceptional amenities including two clubhouses and pools, sidewalks, walking trails, multiple playgrounds, open fields and play areas, fire pits, and access to the Saluda River. Zoned for Lexington One Schools: Midway Elementary, Meadow Glen Middle, and River Bluff High School. Ask about possible $2,000 in lender credits.
Looking for the best agent in Saluda River Club?
Frequently Asked Questions
How did your team sell 334 Coldwater Crossing in 16 days after it sat for 116?
We treated the relisting like a brand-new launch, not a continuation. New professional photography, a long-form YouTube home tour, lifestyle-focused marketing built around Saluda River Club, and paid ad spend on social and search to put the home in front of buyers who had never seen it. Showings went from near zero to a steady stream, and we secured a solid contract in 16 days.
My home didn't sell with my last agent. Can you help me relist it in Saluda River Club or anywhere in the Midlands?
Yes. Rescuing stalled and expired listings is one of the things our team is known for. We start with an honest read on what the market saw the first time around — price, presentation, exposure, and feedback — then build a fresh strategy designed to reset buyer perception. Reach out for a no-pressure consultation.
Will I have to drop my price to sell after a long time on the market?
Not always. Price is one lever, but stale presentation and weak exposure are often the bigger drag. In the Coldwater Crossing case study, we re-introduced the home with new imagery and a paid media push and secured a contract without leading with a price cut. We'll tell you straight what we think the market will support before you sign anything.
What makes your marketing different from what most agents do?
Three things. We invest in real visual storytelling — professional photography and a long-form YouTube tour of every home. We back it with paid advertising on social and search rather than relying on organic reach. And we market the lifestyle of the neighborhood, not just the four walls, so out-of-area buyers understand why a community like Saluda River Club is worth moving for.
Do you specialize in Saluda River Club and Lexington, SC?
Saluda River Club is one of the Lexington communities we work in consistently, alongside neighborhoods across Lexington, Chapin, Irmo, Columbia, and Lake Murray. We publish ongoing market updates for Saluda River Club and several other Midlands communities so sellers can see how homes like theirs are actually moving.
How quickly can you relist my home after we sign?
In most cases we can have a re-launch ready within a week — new photos and video produced, marketing assets built, and paid ads queued to start the day the listing goes live. The exact timeline depends on prep work the home needs and your schedule.
Is there a fee or obligation for the initial conversation?
No. The first conversation is a consultation. We'll walk through your home, your timeline, and what we'd do differently if you chose to relist with us. You decide from there.
How do I get started?
The fastest path is the contact form on our site. Tell us the address and a little about your situation — including whether the home is currently listed — and we'll be in touch to set up a time.