How We Outpaced A Slowing West Columbia, SC Real Estate Market
The Situation
A job relocation gave these owners a hard deadline. The problem: the West Columbia market had shifted under their feet. Active inventory was building, buyers were moving slower than they had six months earlier, and homes in this price band were sitting longer between showings. A standard listing — sign in the yard, photos on the MLS, wait for traffic — was not going to move this house on the timeline they needed.
The Strategy
We treated the sale like a marketing campaign, not a listing. The home went on the MLS with full professional photography and a video walkthrough, but the real work happened off the MLS. We built a paid digital campaign across Facebook, Instagram, and Google, targeting active and recently active Midlands buyers and pointing them at a property-specific landing page. We layered in agent-to-agent outreach inside the Coldwell Banker network and to the West Columbia agents most active in the price band. Inside the first stretch of the campaign, the listing crossed 10,000+ targeted views and was generating qualified showing requests instead of casual clicks.
The Result
The home went under contract on a timeline the sellers could plan their move around, at terms they were comfortable signing. They closed and relocated without carrying two mortgages or chasing rent-back extensions — the outcome the deadline required, in a market that was working against them. It's the same playbook we've used across 1,600+ homes sold in the Midlands: when the market slows down, the marketing has to work harder, and the agent has to do more than wait.
See The Marketing We Created To Sell 235 Ashburton Lane in West Columbia, SC
Welcome to 235 Ashburton Lane in West Columbia, SC, located in Lake Frances next to Solina Golf Club, with a community pool, clubhouse, and lake access. The home is located 11 miles from downtown Columbia, 8 miles from downtown Lexington, and 13 miles from Lake Murray.
The entry features high ceilings that carry throughout the home, complemented by tall windows that provide a lot of natural light. The foyer leads to the family room with a gas fireplace, built-in cabinetry, upgraded LVP flooring, and crown molding. The family room is open to the kitchen, featuring plenty of counter and cabinet space, stainless steel appliances, a true pantry, a tile-accented island and eat-in area. A dining room is located off the kitchen and is perfect for a large table. The laundry room is also located off the kitchen for convenience and is large enough to double as a mudroom.
The owner’s suite is located off the family room at the back of the home with double-door entry and has enough space for a quiet sitting area. Wraparound windows frame views of the outdoors, while dual walk-in closets provide ample storage. The attached bath features dual vanities, a deep soaker tub, and a separate walk-in shower. Two additional bedrooms are tucked away at the front of the home for added privacy and share a full bath.
Outdoor living is just as impressive with a large screened-in porch with tiled flooring that overlooks a private, low-maintenance wooded backyard. The fully fenced lot offers a secure space for play or pets in a quiet, natural setting.
Lexington One | Saxe Gotha Elementary (2.8 miles) | White Knoll Middle (2.7 miles) | White Knoll High (3.9 miles)