3 Homes. 1 Lake Murray Neighborhood.
The Team These Lake Murray Neighbors Keep Calling.
1112 Morning Shore Drive | Sold for $1,200,000
In a short period of time, The Patrick O’Connor Team sold three homes in this neighborhood — 1223 Morning Shore Drive, 104 Morning Shore Court, and 1112 Morning Shore Drive — with each sale setting a new record and helping raise the neighborhood’s average sales price. We believe strategic marketing and increased exposure played a key role. By combining professional photography, video, drone footage, targeted digital marketing, and long-form YouTube home tours, we positioned each property to reach more buyers and maximize its value. The results demonstrate how the right real estate marketing strategy can influence not only an individual home sale, but also the perceived value of an entire neighborhood.
The Situation
The sellers decided to move out of state to be closer to family and called because we had recently sold two homes in Spence Plantation, setting records in the neighborhood.
The Strategy
By the time the seller at 1112 Morning Shore Drive reached out to us, we had already successfully sold two homes in the neighborhood, setting new benchmarks with sales around the $1.2 million mark. The seller’s goal was clear: maximize the value of the property and make sure the home received the level of exposure necessary to attract serious buyers.
We used the same proven marketing approach that had worked for the previous neighborhood sales, beginning with high-quality professional photography designed to showcase the home at its best. We paired that with professional video and drone footage that highlighted not only the property, but also the surrounding neighborhood and setting.
A major part of the strategy was YouTube. We created a dedicated long-form home tour and promoted the property through our YouTube channel, which has more than 109,000 subscribers. The video generated thousands of views, putting the home in front of a much larger audience than traditional real estate marketing alone could provide.
The combination of professional presentation, neighborhood-specific experience, video, drone coverage, and our established YouTube audience gave the property maximum exposure while positioning it alongside the record-setting sales we had already achieved in the neighborhood.
The Result
The strategy worked. We secured a deal the sellers were extremely happy with, allowing them to confidently move forward with their transition.
Beyond the $1,200,000 sale itself, we were also able to negotiate very favorable terms that exceeded what the sellers were initially expecting. The combination of strong marketing, strategic positioning, and careful negotiation helped create an outcome that delivered both the price and terms the sellers were hoping for.
See The Marketing We Used To Sell 1112 Morning Shore Drive
1112 Morning Shore Drive in Lexington’s gated Spence Plantation offers a sprawling, beautifully renovated one-level floor plan on a private .74-acre lot with access to the neighborhood dock and boat ramp on Lake Murray.
The home makes a strong first impression with eye-catching curb appeal, a circle drive, mature landscaping, and a water fountain feature. Inside, the entry opens to the center of the home, a Florida-style “welcome room” or parlor wrapped in molding detail, with a straight view through to the private backyard. This space could also serve perfectly as a piano room or sitting area. The formal dining room sits just off the parlor, creating a graceful flow for entertaining.
Around the corner, the renovated kitchen offers excellent counter and cabinet space, built-in storage in the oversized island, and a hidden walk-in pantry that truly sets this home apart. Stainless appliances include a commercial-grade gas range with vent hood, along with a separate coffee bar, large wine cooler, and eat-in area. The kitchen opens to a spacious family room with a fireplace, bar, and built-ins, creating an inviting everyday living space with easy access to the huge screened porch. The porch features detailed ceilings, dual fans, and direct access to the patio, saltwater pool, and hot tub. Even with the pool, the backyard still offers plenty of usable grassy space, framed by trees and landscaping for added privacy.
The completely renovated owner’s suite is a true retreat. The spa-like bath features a huge steam shower, soaker tub framed by custom tile, dual vanities, generous storage, and a custom closet designed for easy organization. Bedrooms two and three are located on the opposite side of the home, off the family room, and share a Jack-and-Jill bath. Bedroom four is positioned at the front of the home and includes a private full bath and walk-in closet, making it ideal for guests or multi-generational living.
The home is handicap accessible and has been upgraded throughout, with major systems already taken care of, including a newer roof in 2022 and two new HVAC systems in 2023. Additional features include an oversized three-car garage, pull-down attic access with abundant storage, upgraded insulation for added energy efficiency, a large laundry room with sink and storage, and a convenient half bath off the kitchen.
Spence Plantation is one of Lexington’s most established gated communities on Lake Murray, offering private lake access with a community ramp and dock providing access to more than 50,000 acres of Lake Murray recreation. The neighborhood is zoned for award-winning Lexington One schools, including Lake Murray Elementary, 3.4 miles away, Beechwood Middle, 5 miles away, and Lexington High, 4.9 miles away, with easy access to downtown Lexington, shopping, dining, hospitals, I-20, and I-26.
Thinking of Selling A Home On Lake Murray?
Frequently Asked Questions
WHO SOLD 1112 MORNING SHORE DRIVE?
Yes. The Patrick O’Connor Team sold 1112 Morning Shore Drive for $1,200,000 in Lexington, SC. Contact the team at 803-243-0224 for details.
WHAT AMENITIES AND SCHOOLS WERE ASSOCIATED WITH THE PROPERTY?
1112 Morning Shore Drive was in gated Spence Plantation in Lexington, SC, with Lake Murray access and community amenities. The schools serving the area were Lake Murray Elementary, Beechwood Middle, and Lexington High.
How was 1112 Morning Shore Drive marketed?
The home was marketed with high-quality professional photography, video, drone footage highlighting the property and neighborhood, and a long-form YouTube home tour. The YouTube feature generated thousands of views and was promoted through a channel with more than 109,000 subscribers.
Has The Patrick O’Connor Team sold other homes in this neighborhood?
Yes. Before listing 1112 Morning Shore Drive, The Patrick O’Connor Team had already sold two homes in the neighborhood, with sales around the $1.2 million mark. That experience helped guide the pricing, positioning, and marketing strategy for this property.
What was the result of the sale?
The sellers secured a deal they were very happy with, allowing them to move forward with their transition. The team also negotiated favorable terms that exceeded what the sellers had initially anticipated.
Who should I contact to sell a similar home?
Homeowners considering selling in this neighborhood or the surrounding Lake Murray and Midlands area can contact The Patrick O’Connor Team at Coldwell Banker Realty for a pricing and marketing consultation.
Does The Patrick O’Connor Team use YouTube to market homes?
Yes. YouTube is an important part of the team’s marketing strategy. Selected listings receive dedicated long-form home tours designed to showcase the property in greater detail and reach buyers through an established real estate audience of more than 109,000 subscribers.