For Sale By Owner in Irmo Sold By Top Realtor, Ronnie Michel
How Ronnie Sold This Home After It Was Listed For Sale By Owner For Months
Record Sale Dreher Shoals Road Irmo SC
The Situation
The owners of this Irmo home tried to sell it themselves. They knew the market was hot and thought they could save on commission. But after months of a yard sign, a few Zillow posts, and dealing with unqualified buyers, the house was still sitting. They were frustrated, burnt out, and starting to wonder if something was wrong with the property. It wasn't the house; it was the exposure.
The Strategy
Ronnie Michel didn't just walk in and ask for a listing; he showed them the gap in their strategy. He explained that serious buyers are working with agents, and those agents weren't showing a FSBO home. Ronnie took over with a professional launch: high-end photography, a verified pricing strategy, and immediate distribution to the Coldwell Banker network. He took the burden of "showing" off the owners and turned it into a professional sales process.
The Result
Once the home was properly marketed and accessible to the agent community, the dynamic changed instantly. Ronnie generated multiple showings in the first week. He negotiated a clean offer that netted the sellers more money than they would have made selling it solo, even after paying the commission.
See The Narrative We Created To Sell 3240 Dreher Shoals Road
Over 75,000 Views Online | Record Area Sale
SOLD for $1,040,000
A rare opportunity to own a custom home on over 4 acres with a saltwater pool, 4-car garage, no HOA, and 4,670 sq. ft. of living space. A gated entrance and winding driveway lead to this stunning hilltop retreat, surrounded by wooded privacy and professionally landscaped grounds. Extensively renovated, the home features new bathrooms, kitchen, laundry room, flooring, interior/exterior paint, lighting, encapsulated crawlspace, and a new roof are among just some of the updates that the current owners have made to the home. The sunken living room, anchored by a striking stone fireplace, serves as the home's centerpiece. To the left, a hallway leads to two bedrooms and two bathrooms, while the right side houses the dining room, eat-in kitchen, primary suite, laundry, FROG (4th bedroom with skylights and closet), flex room, and garage access. The high-end kitchen boasts floor-to-ceiling cabinets, granite counters, and premium appliances, seamlessly connecting to the dining room and living area. A sunlit breakfast nook offers pool views. The spacious primary suite features a tray ceiling, large glass doors leading to the pool, and a spa-like bathroom with a fireplace, multi-head shower, soaking tub, dual vanities, and a sitting area—plus a walk-in closet with a full-length mirror wall. The second main-floor bedroom is generously sized with an ensuite bath, dual closets, and pool views. The third bedroom enjoys access to a lavishly remodeled bathroom with black tile floors, gold accents, a glass-enclosed shower, and a freestanding tub. Upstairs, a large FROG doubles as a 4th bedroom, alongside an enormous bonus room with a half bath—ideal for a theater, game room, or playroom. The expansive pool deck is perfect for entertaining, complete with a renovated bar (sink, beverage fridge) and a nearby updated bathroom. The recently refinished pool is a magnificent blue color and will be your area of enjoyment for years to come. Abundance of attic storage with full-sized doors adds convenience. 4-car garage recently had new insulated garage doors installed & has plenty of room for storage. Located across the street from Lake Murray & in Lex/Richland 5 school district.