Lake Murray Home SOLD In A Challenging Real Estate Market
How we sold this Lake Murray for top dollar with a lot of competition.
The Situation
The seller invested a lot of money in their Lake Murray home and wanted to ensure they maximized their investment in a challenging real estate market.
The Strategy
Professional photography became an especially important part of the strategy because this was a manufactured home competing against traditional single-family homes at a slightly higher price point. We knew the presentation had to immediately separate the property from buyers’ preconceived expectations and position it more like a lifestyle-driven home rather than “just” a manufactured property.
We invested in high-quality interior, exterior, and drone photography designed to showcase the home’s strengths, including the setting, land, outdoor space, privacy, upgrades, and overall functionality. The drone photography helped tell a much bigger story by highlighting the property lines, surrounding scenery, access points, and the amount of usable space buyers were getting, something difficult to fully appreciate from standard ground-level photos alone.
The goal was to elevate the perception of the home online and create a presentation that felt polished, aspirational, and competitive with nearby site-built homes. Strong visuals helped buyers focus on the value, lifestyle, and features being offered instead of simply the construction type. This allowed us to attract more serious interest, justify the price point more effectively, and generate stronger engagement across Zillow, social media, email marketing, and our website.
The Result
A contract and closing that will allow the seller to move on to the next project.
See The Marketing We Created To Sell 1049 Newberry Shores Drive on Lake Murray, SC
Situated on a .94-acre lot with no HOA, sunset views, a shared dock, and a pool, 1049 Newberry Shores Drive offers incredible value at this price point on Lake Murray. Recently renovated and completely turn-key, this property is ideal as a full-time residence, a weekend retreat, or an income-producing short- or long-term rental.
The entry opens to a spacious family room with a stacked-stone wood-burning fireplace and plenty of room for entertaining. A large island with bar seating connects the family room and kitchen, which is equipped with ample counter and cabinet space, stainless appliances, and newer LVP flooring that flows throughout the main living areas. A mud/laundry room is conveniently located off the kitchen. The back door leads to an oversized, covered deck that extends to the pool. The owner’s suite overlooks the lake and features two huge walk-in closets, one with extra shelving and a dressing area, dual vanities, a large shower, and a separate tub. Bedrooms 2 and 3 both feature large closets and share a full hall bath. The property provides plenty of space for parking and storage with a carport near the home, and a second covered area. In addition to all the renovations/pool and deck addition that has occurred over the last few years, the seller recently installed a new roof (6 months old with transferable warranty), new HVAC (5 months old), new hot water heater and new vapor barrier in the crawlspace.
The home is located in a prime Lake Murray location close to everything - Martins Landing Bar and Grill, Na’Cho Margarita, Big Mans and Dreher Island Marina.
Imagine waking up to 50,000 acres of sparkling blue water stretching as far as the eye can see, framed by more than 650 miles of pristine shoreline. That is Lake Murray, one of the Southeast’s premier destinations for luxury living, weekend escapes, and unforgettable memories. Known as the “Jewel of South Carolina,” Lake Murray blends natural beauty with vibrant community life, offering an experience that feels like a permanent vacation.
Days here begin with boating adventures or paddleboarding along quiet coves and often end with golden sunsets enjoyed from a waterfront deck. Anglers know Lake Murray as one of the top bass fishing lakes in the country, home to the famed Blue Marlin tournament and countless seasonal competitions that draw participants from across the Southeast.
Beyond the water, the lake pulses with energy thanks to its gathering spots. Locals cruise to Liberty on the Lake for cocktails over the water, drop anchor near Sandy Beach or Spence Island for an afternoon swim, or enjoy live music at Catfish Johnny’s. Upscale marinas such as Timberlake and SouthShore serve as gateways to both adventure and relaxation, while lakefront parks and islands make weekends feel like a resort retreat.
Lake Murray is also a stage for spectacular events. The iconic Fourth of July fireworks show, one of the largest displays in the state, lights up the summer sky over the water. Seasonal concerts, regattas, and community celebrations create an atmosphere where neighbors quickly become friends, all united by the lake lifestyle.
And when it’s time for a change of pace, downtown Columbia is only minutes away, offering fine dining, shopping, universities, and cultural experiences, all while you return home to the serenity of lake living.
Whether you’re envisioning a luxury waterfront estate, a stylish weekend retreat, or a smart investment property, Lake Murray offers an unparalleled blend of recreation, beauty, and sophistication. It’s not just a place to live, it’s a story to be lived every single day.
Looking for a Top Real Estate Agent on Lake Murray?
Frequently Asked Questions: 1049 Newberry Shores Drive on Lake Murray
Who sold 1049 Newberry Shores Drive on Lake Murray?
The Patrick O'Connor Team at Coldwell Banker represented the seller at 1049 Newberry Shores Drive on Lake Murray and brought the home to contract and close. The team is the top Coldwell Banker team in South Carolina.
How was 1049 Newberry Shores Drive marketed?
1049 Newberry Shores Drive was marketed with professional photography, including drone shots, designed to highlight the home's features and its Lake Murray setting. The visuals were built to carry the listing in a market where buyers shop online before they ever drive out.
Why use drone photography on a Lake Murray home?
Drone photography shows what ground-level photos can't — the shape of the lot, the home's relationship to the water, and the scale of the surrounding setting. On a Lake Murray home, that aerial perspective is often what turns an online viewer into a scheduled showing.
The seller had invested heavily in this home. How did that shape the strategy?
When a seller has put real money into a property, the marketing has to put every dollar of that investment in front of the right buyer pool. Our photography and presentation plan at 1049 Newberry Shores Drive were built to make sure the work the seller had done was reflected in the price buyers were willing to pay.
What does a "challenging real estate market" mean for a Lake Murray seller?
A challenging real estate market means more competing inventory, longer buyer decision cycles, and tighter scrutiny on both price and presentation. Lake Murray homes that win in that environment are the ones that look the part online and are priced against current data rather than last year's market.
Can a Lake Murray home still sell for top dollar in a challenging market?
Yes — 1049 Newberry Shores Drive on Lake Murray is a case study in exactly that. The seller wanted to maximize their investment in a difficult market, and the home went to contract and closed. The marketing has to do more work in a slower market, but the outcome is still available with the right plan. The home sold for tens of thousands more than the recommended price from another agent.
What was the outcome for the seller at 1049 Newberry Shores Drive?
The seller closed on 1049 Newberry Shores Drive and was able to move on to their next project. That is the standard we work toward on every listing — not just a sale, but a clean result the seller can build their next chapter on.
How do I get this same approach on my Lake Murray home?
Contact The Patrick O'Connor Team for a seller consultation. We'll walk your property, review the current Lake Murray market, and build a marketing plan around your goals — the same approach we used at 1049 Newberry Shores Drive.