Irmo Home SOLD In A Challenging Real Estate Market
How we sold this Irmo home with 100+ competing homes on the market.
The Situation
After moving to their dream home on acreage, the sellers were ready to part with their former residence in Irmo’s Belfair.
The Strategy
Beautiful photography, professional marketing, and targeted social media advertising helped the property stand out from the competition in Irmo, SC.
The Results
A contract and closing that meets the seller’s needs.
See The Marketing We Created To Sell 1 Alverston Court in Irmo, SC
1 Alverson Court is situated on a corner lot with a beautiful pond view in Irmo’s Belfair subdivision. If you love spending time outdoors and relaxing on a porch, this home is the perfect escape. The entry opens to a spacious foyer with an office to the left (with doors for privacy) and a formal dining room to the right. From there, the foyer flows into the family room filled with natural light, a gas fireplace, and high ceilings. The kitchen offers abundant counter and cabinet space, granite counters, a tiled backsplash, stainless appliances, a large pantry, and an eat-in area overlooking the backyard and pond with easy access to the large deck. Upstairs, the owner’s suite features a sitting area/office, tray ceiling, and a newly renovated bath with a custom shower, dual vanity, and sauna (available through a separate bill of sale). Bedrooms 2, 3, and 4 are also located upstairs and share a newly renovated full hall bath and all nicely sized closets. The front yard landscaping has been thoughtfully designed as a native habitat, while the backyard features a dwarf nectarine tree, dwarf Bartlett pear tree, dwarf Asian pear tree, American elderberry, blueberry, raspberry, and blackberry bushes, four grapevines, an herb garden, six raised vegetable beds, and additional planting beds beside the garage! Belfair offers sidewalks throughout the neighborhood, a pool, and convenient access to award-winning Lexington/Richland 5 schools: River Springs Elementary, Dutch Fork Middle, and Dutch Fork High.
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Frequently Asked Questions
Where is 1 Alverston Court located?
1 Alverston Court sits in Belfair, an established neighborhood in Irmo, SC, in the heart of the Midlands. Belfair is convenient to I-26, Harbison, Lake Murray, and the Lexington-Richland District 5 school footprint, which is a big part of why homes here continue to attract relocating families and move-up buyers.
Why did the sellers choose The Patrick O'Connor Team?
The sellers had already moved to their next chapter — a dream home on acreage — and needed a team that could carry their former residence across the finish line in a crowded market. They chose us because we have a track record of selling homes in difficult conditions, and because our marketing system was built for exactly this situation: a quality home that needs to stand out from a long list of competing listings.
How did this home stand out with more than 100 competing homes on the market in Irmo?
We treated the listing like a product launch, not just a posting. That meant magazine-quality photography, polished print and digital marketing, and targeted paid social campaigns aimed at the buyers most likely to act in Belfair's price band. The goal was to make 1 Alverston Court the home that buyers remembered and prioritized touring, even when their list was long.
What is Belfair like as a place to live in Irmo, SC?
Belfair is a quiet, well-kept neighborhood with mature trees, sidewalks, and a community feel that draws families and professionals. It's a short drive to Lake Murray, the Village at Sandhill, downtown Columbia, and Fort Jackson — which is why we consistently see interest from buyers relocating into the Midlands for work, military assignments, and lifestyle.
Does professional photography really change how quickly a home sells?
Yes — and it shows up in the data. For most buyers, photos are the first showing. When photography is flat or phone-shot, qualified buyers skip the listing entirely. When it's done well, click-through, saves, and showing requests all rise. In a market with 100+ competing homes, the photo set is often the single biggest lever a seller has.
What does the Irmo, SC market look like for sellers right now?
Inventory has loosened compared to the frenzied 2021–2022 years, which means buyers have more choices and sellers have to earn attention. Well-priced homes that show beautifully and are marketed across the right channels still sell on strong terms. The homes that struggle are the ones treated as a passive listing instead of an active campaign.
Does The Patrick O'Connor Team only sell Lake Murray and luxury homes?
No. Lake Murray waterfront and Midlands luxury are named specialties, but the team sells across price points throughout Irmo, Lexington, Chapin, Columbia, and the surrounding Midlands towns. We've sold 1,600+ homes and over $500M in volume across 12 years, and the same marketing playbook that wins at $1M is the one we apply on Alverston Court.
What does the marketing plan look like for a home like this?
Photography and video first, then a layered launch: MLS, the major portals (Zillow, Realtor.com, Redfin, Coldwell Banker), targeted Facebook and Instagram campaigns, email to our active buyer database, and outreach to agents working with buyers in the price band. Every step is built to find the buyer, not to wait for them.
What schools serve homes in Belfair?
Belfair falls within Lexington-Richland School District 5, which serves the Dutch Fork and Irmo communities. Specific school assignments can shift, so we always confirm the current zoning with buyers before they make an offer.
We're thinking about selling our home in Irmo or somewhere else in the Midlands. How do we start?
A 20-minute consultation is the easiest first step. We'll walk through where the market sits today, what your home is likely to bring, the timeline that fits your next move, and the exact marketing plan we'd run. There's no pressure and no obligation — just a clear plan you can decide on at your pace. Reach us through the Contact page on this site.