How We Sold This Home Quickly In Cassatt, SC
The Situation
1629 Porter Road hit the market after the owners finished building their next home. They needed a team that prioritized the bottom line and knew exactly how to protect the equity they built over the years. This property represents a significant investment, and the goal from day one was to ensure the return reflected that.
The Strategy
We didn’t rely on the MLS and Zillow, we leveraged a custom website and content on social media generating thousands of views and showings quickly.
The Results
A contract and closing that fit the seller’s needs.
See The marketing We Created To Sell 1629 Porter Road In Cassatt, SC
Situated on a 1-acre lot with no HOA and a huge fenced backyard, 1629 Porter Road in Cassatt, SC features a single-level floor plan with new flooring, fresh paint on the walls and cabinets, and new stainless steel appliances. Just 18 miles from Lake Wateree, this move-in-ready home offers a great mix of privacy, space, and convenience. The family room is filled with natural light, features a gas fireplace, and is semi-open to the kitchen. The kitchen also offers abundant natural light from large windows and a sliding glass door, along with plenty of counter and cabinet space and an eat-in area. Step outside to the huge backyard, complete with a black-stained fence and gate access, perfect for pets or storing equipment and boats. Back inside, the owner’s suite is spacious and features tray ceilings and a private bath with a soaking tub and separate shower. Bedrooms 2 and 3 share a full hall bath.
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FAQ — 1629 Porter Road, Cassatt, SC
Why did the owners of 1629 Porter Road decide to sell?
The owners had just finished building their next home and were ready to move on. Their priority was protecting the equity they had built into the property over the years, so they needed a team that would treat the sale as a financial outcome, not just a transaction.
Why didn't we rely on the MLS and Zillow alone?
The MLS and Zillow are baseline tools — every agent has them. For a home like 1629 Porter Road, baseline isn't enough. We built a custom property website and ran targeted social media content that generated thousands of views and brought qualified buyers to the door quickly.
Where is Cassatt, SC, and is it part of our service area?
Cassatt is a small community in Kershaw County, about 30 minutes northeast of Columbia. While the Midlands and Lake Murray are our home base, we routinely list and sell homes across the broader region when a seller needs the level of marketing and negotiation we bring.
What kind of seller is this approach built for?
Sellers with meaningful equity, a unique property, or a timeline that matters. When the result has real financial weight, generic marketing is the wrong tool. Our process is designed to put the home in front of the right buyer pool and protect the seller's number through close.
How long did 1629 Porter Road take to sell?
The custom marketing produced showings quickly, and we moved from listing to a contract and closing that fit the seller's needs. Speed mattered here because the owners had already moved into their new home — carrying two properties is something we work hard to avoid for our sellers.
Can we see the actual marketing used on this listing?
Yes. The full set of photos and marketing assets we created for 1629 Porter Road is on the page below the case study, so prospective sellers can see exactly what the work looks like before they hire us.
How do we get a strategy like this for our own home?
Reach out through our Contact page. We'll walk through your property, your timeline, and the equity you're protecting, then put together a marketing plan built for your home — not a template.
Who are The Patrick O'Connor Team?
We're the top Coldwell Banker team in South Carolina, with 1,600+ homes sold and over $500M in volume across 12 years. We're known across the Midlands for Lake Murray waterfront, luxury, and for selling homes other agents couldn't.