Lexington Home SOLD After Listed With Another Agent For Months
How We Revived A Stale Listing & Attracted A Buyer In 18 Days
The Situation
108 Gander Court in Lexington sat on the market with another agent for months and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
To position the home as a fresh opportunity, we executed a complete visual overhaul, including new professional photos and an aggressive online marketing strategy that quickly attracted thousands of views and drove strong showing traffic.
The Result & Review
The "fresh start" strategy paid off immediately and we secured a contract in 18 days.
See the marketing we created to sell 108 Gander Court in Lexington, SC
Located in Lexington’s Millstream Crossing around the corner from River Bluff High School, 108 Gander Court sits on a cul-de-sac lot with a fenced-in backyard. The entry opens to a family room filled with windows and centered around a gas fireplace. The open-concept kitchen offers ample cabinet and counter space and a dining area perfect for a large table.
Upstairs, the spacious owner’s suite is located at the back of the home and features a full bath with dual vanities and a walk-in closet. Bedrooms 2 and 3 are also upstairs and share a full bath. The backyard offers mature trees, a deck, and a backyard fireplace. Zoned for Lexington One Schools, including Midway Elementary, Meadow Glen Middle, and River Bluff High School (2.2 miles). The home is also just around the corner from Publix, Lowes Foods, Target, restaurants and more.
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Frequently Asked Questions
Why didn't 108 Gander Court sell with the previous agent?
The home wasn't broken — the marketing was. After months on the market, the listing had picked up the "stale" label that buyers and agents both notice. Online interest had dropped off, and the photos and presentation no longer gave the home a fair shot at standing out in the Lexington search results.
What did you actually change to get it under contract in 18 days?
We treated the relaunch like a brand-new listing, not a price cut. That meant a full visual reset with new professional photography, refreshed marketing assets, and an aggressive online distribution plan built to put the home back in front of active Lexington buyers — and the agents working with them. The goal was to reintroduce the property, not re-advertise it.
Did the sellers have to lower the price to make this work?
A repositioning is not a fire sale. The first move is always to fix what's controllable — photography, presentation, exposure, and how the home shows up online. Price is a lever we use deliberately, with the seller, after the new marketing has had a real chance to perform.
My home is listed with another agent right now and not selling. Can we still talk?
Yes. We meet with sellers in this exact situation regularly. We'll review your current listing honestly — photos, copy, online presence, showing activity, feedback, and pricing — and tell you what we'd do differently. If your current agreement is still active, we'll walk you through the right way to handle that conversation before you make any decision.
My listing just expired. What's the first thing you'd do?
We start with a full diagnostic. We look at how the home was presented, what the data says about buyer behavior during the listing period, and where the previous strategy lost momentum. From there we build a relaunch plan — new photography, new marketing, refreshed positioning — so the home re-enters the market as a new opportunity, not a recycled one.
Do new photos really move the needle that much?
For most buyers, the photos are the showing. If the images don't earn a click, the home doesn't earn a tour. Professional photography is the single highest-leverage change on most stale listings, and it's almost always the first investment we make on a relaunch.
What kinds of homes does The Patrick O'Connor Team specialize in?
We work across the Midlands at every price point, with named specialties in Lake Murray waterfront, luxury, and homes that need a stronger marketing strategy than they originally received. Over 12 years we've sold 1,600+ homes and more than $500M in volume as the top Coldwell Banker team in South Carolina.
How do I get started?
The simplest first step is a conversation. Contact us through the Contact Us page and we'll set up a no-pressure meeting to review your home, your timing, and what a relaunch — or a first launch — would look like with our team.