Lake Murray Homes Deserve Better Marketing. That’s What We Do Best.
When you hire me to sell your waterfront or lake-access home, you get my signature marketing strategy: cinematic video, YouTube home tours, drone footage of the lake, and online and social advertising, shared with our audience of over 120,000 subscribers and followers.
Selling Consultation: pricing, prep, marketing plan and timing. Home Evaluation: a pricing opinion based on comparable lake sales.
1,800+homes closed: team career, Greater Columbia area
$600M+in sales: team career
Over 120,000subscribers and followers
Millions Of Views Online
The short answer
To sell a waterfront or lake-access home on Lake Murray, you need a price built from true lake comparables and marketing that reaches out-of-area buyers as well as local ones. Marketing is the difference. I lead with video, YouTube, drone and online advertising.
My signature marketing: see it in action
These are real videos from my Lake Murray channel: home tours and lake footage that show the marketing approach. They're shown as marketing examples, not sale results.
Flip through marketing photos from our listings, including Lake Murray waterfront and lake-access homes plus interiors from homes nearby. Shown as examples of our marketing.
“The video and photos were absolutely amazing also just a great team all around .”
— Lisa Neshat · General seller experience · Google review
“His ability to market homes to reach potential buyers is unmatched in this area.”
— Julia Terrell · General seller experience · Google review
“I recently had the good fortune of working with him and his team to sell a home and buy a new one. He and his team were professional, highly organized, and strategic as it related to the selling process.”
— Caroline Yarborough · General seller experience · Google review
We do more than put a home on the MLS and hope for the best.
Buyers shopping from out of town can tour your home on video before they ever visit. My signature marketing strategy leans into what I do on YouTube: full home tours, drone footage of the lake and lifestyle content on my Lake Murray channel, plus professional photos, social and online advertising so your home is seen well beyond the local MLS.
“He was innovative with his marketing, knowledgeable of every aspect of how to best sell our home, and incredibly responsive anytime we needed anything at all, day or night!”
— Sid Mullins · Lake Murray-area seller · Google review
02
Pricing grounded in waterfront and lake-access comps
Waterfront and lake-access homes don't price like typical subdivision homes. Water frontage, dock, views and water depth all change value. Pricing isn’t just about the comps. It comes from experience listing, selling, and touring lake properties regularly—not occasionally. I explain the pricing strategy up front.
“he was very upfront about the price point it would sell at and how long it would take. Both turned out to be spot on.”
— Darryl Stromberg · General seller experience · Google review
03
A custom plan for one-of-a-kind properties
No two lake homes are alike. I build each listing's story around what makes the property and its lifestyle different.
“It was a fairly unique property and I was very happy with the way he marketed it.”
— Nicholas Mermiges · General seller experience · Google review
04
Fresh energy when a listing has stalled
If your lake home has been sitting, a new strategy, new media and a new marketing push can change the conversation.
“We had our home on the market for about 5 months with another agent and didn’t see any results. As soon as Patrick took over, everything changed.”
— Denise Tala · General seller experience · Google review
05
Strong negotiation—from the first offer to the closing table
A strong offer is about more than price. We weigh the buyer’s financing, contingencies, closing timeline, and the terms that matter to you. When inspections or dock and shoreline questions arise, we help you evaluate your options and negotiate with your goals in mind.
“When it came time to negotiate offers, Patrick's skills truly shone. He advocated strongly on our behalf, helping us navigate multiple counter-offers to secure the best deal.”
— James Perry · General seller experience · Google review
06
Support if you're moving away or selling from out of state
If you've already moved or live out of state, I keep the property and the process moving when you can't be here.
“Even after we had relocated out of state, he checked in on the property regularly and helped us manage some final details before closing.”
— James Perry · General seller experience · Google review
07
Constant communication from listing to closing
You'll always know where things stand: showings, feedback, offers and next steps.
“He was an "over communicator" which is extremely refreshing in todays world.”
— Sid Mullins · Lake Murray-area seller · Google review
Quotes are excerpts from verified Google reviews. "Lake Murray-area seller" marks the review that names a Lake Murray access neighborhood; other quotes describe general seller experiences across the Midlands.
Lake Murray market snapshot
Single-family home sales by Lake Murray area, Jan 1 – Nov 5, 2026.
Area
Sales
$1M+ sales
Avg. price
Avg. days on market
Chapin / Lake Murray
82
46
$1,062,516
69
Lexington / Lake Murray
24
18
$1,832,625
33
Gilbert / Leesville / Saluda
36
11
$892,870
75
Columbia / Irmo
19
9
$1,216,632
92
Prosperity / Newberry
42
5
$754,015
82
Source: CMLS data for single-family homes on Lake Murray, 1/1/2026–11/5/2026. Excludes off-market, lot and unreported sales.
Consult or evaluate. Choose a selling consultation or a home evaluation.
Price & prep. Lake comparables, positioning and prep recommendations.
Signature launch. Photos, video, YouTube tour, drone and online ads.
Negotiate. Offers, inspections and terms handled with you.
Close. Updates through closing, even if you've moved.
About Patrick
Patrick O'Connor leads The Patrick O'Connor Team at Coldwell Banker Realty, serving Lake Murray and the Greater Columbia area. The team has closed over 1,800 homes and over $600 million in sales across its career. Patrick also runs a Lake Murray & Columbia SC YouTube channel featuring home tours and lake lifestyle content.
Ready to talk about selling your Lake Murray home?
Use the form below to request a Selling Consultation or a Home Evaluation.
Do you work with both waterfront and lake-access homeowners?
Yes. This page is for homes on the water (the lot touches the lake) and homes in neighborhoods with deeded or community lake access, such as a shared dock or boat ramp, around Lake Murray.
How do you market a Lake Murray home?
My signature strategy combines professional photos and video, YouTube home tours, drone footage of the lake, online and social advertising and the MLS. The exact media plan for your home is set in your consultation.
What's the difference between a selling consultation and a home evaluation?
A home evaluation is a pricing opinion based on comparable sales. A selling consultation covers pricing plus your timing, prep, marketing plan and next steps.
Do you guarantee a sale price or timeline?
No. No agent can guarantee a price or timeline. I give you a data-based pricing strategy and an honest outlook for your home.
Can I sell my lake home if I've already moved or live out of state?
Yes. If you've already moved or live out of state, we keep the property and the process moving and keep you updated throughout.
