How We Sold This Home After It Sat On The Market With Another Agent For 4+ Months
The Situation
203 Rising Star sat on the market with another agent for 137 days and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
To position the home as a fresh opportunity, we executed a complete visual overhaul. This included a new professional photoshoot to show the home’s full potential and an aggressive ad spend reaching thousands out the gate.
The Result
The “Fresh Start” strategy delivered fast results. Our campaigns drove showings, strong online traffic, and multiple offers immediately.
See The Marketing & Story We Created To Sell 203 Rising Star in Lexington, SC
Located in The Estates at Creekside in Lexington, SC, 203 Rising Star is tucked away, yet just 2.5 miles from shopping and restaurants on Main Street in Downtown Lexington. Top Lexington One schools are also convenient: New Providence Elementary, Lakeside Middle and River Bluff High School.
This home offers features you won’t typically find at this price point, including an owner’s suite on the main level, quality flooring, crown molding and architectural details, and three bedrooms upstairs with two full baths Best of all, a fenced-in backyard on a corner lot with landscaping for privacy, plus a hot tub, covered and open patios, and an outdoor kitchen.
The entry opens to a formal dining room with plenty of room for a large table and flows into a spacious family room with a gas fireplace and bar area, open to the kitchen. The kitchen offers ample storage, a true pantry, and easy access to the large laundry room, half bath, and two-car garage. The owner’s suite is located on the main level at the back of the home and features tray ceilings and detailed molding, along with a private bath with dual vanities, a large shower, a soaker tub, and a huge walk-in closet. Upstairs you’ll find a loft that works well as a separate play area, bedroom 2 with vaulted ceilings and a private bath, and bedrooms 3 and 4 with vaulted ceilings and large closets, connected by a Jack-and-Jill bath.
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Frequently Asked Questions — 203 Rising Star
How long had 203 Rising Star been on the market before you took it over? 137 days — more than four months with another agent — with no acceptable offer. By the time we stepped in, the listing was carrying the "stale" label that buyers and their agents pick up on quickly.
Why didn't the home sell the first time? We won't speak to another agent's plan. What we can say is what we saw when we evaluated the listing: the presentation wasn't doing the home justice, and the marketing wasn't reaching enough of the right buyers. The home itself — owner's suite on the main, three bedrooms up, fenced corner lot, outdoor kitchen, hot tub — was stronger than the listing made it look.
What did you do differently? We ran what we call a "Fresh Start" relaunch. A complete visual overhaul with a new professional photoshoot, a new narrative that positioned the home as a fresh opportunity rather than a returning listing, and an aggressive paid ad campaign that put it in front of thousands of qualified buyers out of the gate.
How fast did it work? Quickly. The relaunch drove showings and strong online traffic almost immediately, and we received multiple offers shortly after.
What kind of home is 203 Rising Star? A four-bedroom, three-bath in The Estates at Creekside in Lexington (29072), with an owner's suite on the main level, crown molding and architectural details throughout, and three bedrooms with two full baths upstairs. The outdoor space is a real feature — fenced backyard on a corner lot, covered and open patios, hot tub, and an outdoor kitchen.
Where is The Estates at Creekside? It's a quiet Lexington neighborhood in the 29072 ZIP code, with easy access to Lexington schools, shopping along Sunset Boulevard, and a short drive to downtown Columbia and Lake Murray.
My home didn't sell with my last agent. Can you actually do something different? Often, yes. "We sell homes others can't" isn't a slogan for us — it's a category of business we've built a process around. We've helped families across the Midlands re-launch listings that sat too long, and the playbook is different from a standard new-to-market listing. We'd be glad to walk you through what we'd do specifically with your home.
What does the relaunch process look like for a seller? It starts with an honest conversation about why the home didn't sell, a walk-through to identify what we'd change in the presentation, and a fresh strategy that covers photography, pricing, positioning, and paid marketing. The goal is for the home to come back to market looking and reading like a new opportunity — not a returning one.
Who is The Patrick O'Connor Team? We're the top Coldwell Banker team in South Carolina, based in the Midlands, with 1,600+ homes sold and over $500 million in volume over the past 12 years. We specialize in Lake Murray waterfront and luxury, and we have a long track record of selling homes that didn't move the first time around.
How do I talk to your team about my home? Reach out through our contact page at scmidlandsagent.com/contact, and we'll set up a no-pressure conversation about your situation and what a relaunch could look like.