Sold in Irmo, SC’s Ascot Estates in 17 Days
101 Laurent Way in Irmo, SC
The Situation
101 Laurent Way is a custom Dunbar Builders home in Ascot Estates, one of Irmo’s most established luxury communities.
With more than 5,600 square feet, 5 bedrooms, 4.5 bathrooms, and a tree-surrounded 1-acre corner lot overlooking the neighboring pond, this was not a home that could be marketed with a standard listing approach.
The property offered the size and craftsmanship luxury buyers expect, but what truly separated it was the way the home was designed for everyday living — including a main-level owner’s suite, dual offices, multiple living spaces, exceptional storage, and expansive outdoor living.
Our goal was to make sure buyers understood not only the size of the home, but the lifestyle, functionality, and custom details behind it.
The challenge. A slow buyer’s market with very little traffic in the neighborhood.
The Strategy
We built the marketing strategy around the features that make 101 Laurent Way stand out within Ascot Estates and the greater Irmo luxury market.
Rather than simply promoting square footage and bedroom count, we highlighted the details serious buyers compare when considering homes at this level: Dunbar custom construction, a main-level owner’s suite, dual office spaces, a baking-focused kitchen, a den with bar, flexible upstairs living, a gaming or exercise room, and exceptional storage throughout the home.
We also emphasized the setting — a private, tree-lined 1-acre corner lot with pond views, an open-air deck, a screened-in porch, and a backyard with room for future pool plans.
A major part of our strategy was long-form YouTube video marketing.
Instead of relying only on photography and short-form social media, we created video content designed to let buyers experience the home in greater detail — walking through the layout, understanding the flow of the property, seeing the finishes up close, and getting a better sense of the Ascot Estates lifestyle.
Our YouTube home tour strategy allows potential buyers to spend significantly more time with a property than they typically would through a traditional listing portal or social media post. It also gives us the ability to expose our listings to an audience beyond the buyers already searching the MLS.
We supported the YouTube campaign with professional photography, digital marketing, and targeted online exposure designed to drive additional attention to the home.
We also positioned the property around the Ascot Estates lifestyle, including the neighborhood clubhouse, community pool, tennis courts, playground, sidewalks, and convenient Irmo location.
The goal was simple: present 101 Laurent Way as more than another large home for sale. We wanted buyers to understand what made this particular property different — and give them multiple ways to experience it before ever walking through the door.
The Results
101 Laurent Way successfully sold in 17 days.
Our marketing strategy helped showcase the home’s custom construction, functionality, setting, and lifestyle while using professional presentation and YouTube video marketing to create additional exposure beyond a traditional listing launch.
See the marketing we created to sell 101 Laurent Way in Irmo, SC
Where Elegance Meets Exceptional Function
Welcome to 101 Laurent Way in Ascot Estates, a custom-built home by Dunbar Builders, one of Columbia, South Carolina’s premier custom home builders. With more than 5,600 square feet of thoughtfully designed living space, this home combines timeless elegance with a level of functionality that is hard to find. Set on a tree-surrounded, 1-acre corner lot with views of the neighboring pond, the 5-bedroom, 4.5-bath layout features an owner’s suite on the main level, a dual office setup, multiple living spaces, including a family room, den with a bar, & gaming or exercise room, and remarkable cabinetry & walk-in storage throughout.
The outdoor living spaces are just as thoughtfully designed, with a beautiful open-air deck overlooking the backyard & surrounding woods. A screened-in porch provides a more private, comfortable place to relax & can be accessed directly from either the deck or the office, creating an easy connection between the indoor workspace & the peaceful outdoor setting. The backyard is free of obstructions & offers an ideal setting for a future pool.
The kitchen is truly the centerpiece of the home & was designed with both cooking & baking in mind. In addition to generous cabinetry & workspace, it features a custom baking island with a pullout appliance garage designed for mixers, complete with convenient electrical access. The kitchen also includes a built-in desk work area & extensive cabinetry with custom storage systems. A large walk-in pantry provides even more storage & functionality, making this a kitchen that is as practical as it is impressive.
A striking floating curved staircase leads to the second level, where the thoughtful design continues. Upstairs, you’ll find an exercise or gaming room & a separate den with its own bar. The den also provides access to Bedroom 2, which features an en suite full bath, creating an ideal private space for guests, extended family, or entertaining. A half bath is also conveniently located in the hall to serve the second floor.
Bedroom 3 features a walk-in closet, full bath, built-in desks, built-in book storage, & a view of the backyard, adding even more everyday functionality. Bedroom 4 offers a built-in desk & cabinetry, a dedicated reading area, & a walk-in closet. It shares a Jack-and-Jill bath with Bedroom 5 at the front of the home, which also features a walk-in closet.
Storage is exceptional throughout the home, with extensive cabinetry, walk-in storage areas, & dedicated space for seasonal & Christmas décor. Outside, the corner lot offers privacy among mature trees, a circular driveway, an attached side-entry garage, & additional parking.
Located in one of Irmo’s most desirable communities, Ascot Estates offers a clubhouse, community pool, tennis courts, playground, & sidewalks along both sides of the street. 101 Laurent Way is a rare combination of elegant design, substantial space, & smart features that make everyday living easier.
Thinking about selling a home in Irmo, SC?
Frequently Asked Questions
Was 101 Laurent Way sold?
Yes. 101 Laurent Way is a sold case study from The Patrick O'Connor Team at Coldwell Banker Realty. The page covers how the team marketed this custom Dunbar Builders home in Ascot Estates, Irmo, SC.
What community is 101 Laurent Way in?
Ascot Estates in Irmo, SC — a community with a clubhouse, community pool, tennis courts, playground, and sidewalks. The home sits on a 1-acre corner lot with privacy among mature trees and a circular driveway.
How many bedrooms and bathrooms does 101 Laurent Way have?
The custom Dunbar Builders home has 5 bedrooms, 4.5 baths, an office, 2 dens, and 5,638 sqft.
Who sold 101 Laurent Way?
The Patrick O'Connor Team at Coldwell Banker Realty. Thinking of selling in Ascot Estates or Irmo? Call 803-243-0224. Email patrick.russell.oconnor@gmail.com. Office: 607 Columbia Avenue, Lexington, SC 29072.