30,000 Views & A Ratified Contract In Lexington, SC In Under 30 Days
The Situation
After acquiring 503 Regal Hill Drive for $392,821 in 2023, the owners focused on long-term equity through calculated improvements. The addition of a pool serves as both a lifestyle upgrade and a strategic investment in the property’s market value.
The Strategy
We didn’t rely on the MLS and Zillow, we leveraged a custom website and content on YouTube, Facebook and Instagram generating over 30,000 views.
The Results
A contract in less than 30 days and closing favorable to the seller.
See The Marketing We Created To Sell 503 Regal Hill Drive
*Original Floor plans do not highlight alll upgrades in this home.
Located in Lexington with a pool installed in 2021 and just around the corner from shopping, restaurants, and the Lake Murray Dam (2.6 miles), 503 Regal Hill Drive in Kingsley Downes offers a prime location in an area known for excellent nearby schools: Midway Elementary (3.2 miles), Meadow Glen Middle (4.7 miles), and River Bluff High School (2.9 miles). The layout is perfect for family living and entertaining, complete with a tree-lined, fenced-in backyard oasis.
The foyer opens to an office or formal dining room with coffered ceilings, perfect for a large table, and leads to a spacious, open-concept family room with a gas fireplace and a kitchen with an eat-in area. The kitchen features an oversized island with seating, a gas cooktop, plenty of counter and cabinet space, a tiled backsplash, a bar area, and a walk-in pantry with built-ins. A guest bedroom is located on the main level at the back of the home with access to a full bath. There is also a drop zone near the entrance to the 2-car garage.
Upstairs you’ll find a loft with a storage closet, the owner’s suite with tray ceilings, a private sitting area or office, a huge walk-in closet with built-ins, and a bath with dual vanities, a tiled shower, and a soaker tub, plus pass-through access to the laundry room. Bedrooms 3 and 4 are located at the front of the home and share a full bath with dual vanities and large closet space.
The home has been meticulously maintained and offers the details buyers want, including an expanded driveway for extra parking, a large covered deck, a fenced-in backyard, an in-ground pool with an expanded deck for lounging, and upgraded fixtures, molding, and quality materials.
Thinking of selling a home in Lexington, SC?
Frequently Asked Questions — 503 Regal Hill Drive, Lexington, SC
How long did 503 Regal Hill Drive take to sell?
We had a ratified contract in under 30 days. The terms favored the seller at closing, which is the result that matters once the marketing has done its job.
How is the way you marketed 503 Regal Hill different from a typical listing?
Most agents post a home on the MLS, push it to Zillow, and wait. We treated this listing the way a brand would treat a product launch. We built a custom website for the property, produced video for YouTube, and ran targeted content on Facebook and Instagram. The MLS and Zillow were the floor, not the ceiling.
How did you generate over 30,000 views on this listing?
By putting the home in front of buyers in the places they already spend time. YouTube, Facebook, and Instagram, paired with a property-specific website, give a Lexington home the kind of reach a single MLS post never will. Volume of qualified eyeballs is what shortens days on market and protects price.
Why does that level of marketing matter for me as a seller?
More qualified attention compresses your timeline and strengthens your leverage. When a buyer believes other buyers are watching, you negotiate from a different position. That is how a Lexington home gets to a ratified contract in under 30 days with closing terms favorable to the seller.
Will this approach work for my home, or is it only for luxury or Lake Murray listings?
The marketing system is the same across price points. We are best known as Lake Murray waterfront specialists, but the team has sold 1,600+ homes and over $500 million in volume across Lexington, Columbia, Chapin, Irmo, and the broader Midlands. The strategy scales up and down — what changes is the storyline we build around the home.
The sellers added a pool. Did that improvement actually pay off?
It did. The owners bought 503 Regal Hill in 2023 for $392,821 and made calculated improvements — the pool being the most visible — as a long-term equity play. When the time came to sell, the home was positioned as a lifestyle property, not a commodity, which is exactly the story our marketing was built to tell. We are happy to walk any Midlands seller through which improvements typically return on resale and which do not.
How do you decide on a list price in a Lexington neighborhood like this one?
We look at recent closed sales, active competition, the home's condition relative to that competition, and the buyer pool we expect the marketing to attract. Pricing is a strategic decision, not a guess off a Zestimate. We will share the comparable data and the reasoning before we ever recommend a number.
We sell homes others can't. How do I get this same marketing approach for my Midlands home?
Start with a no-pressure conversation. Tell us about your property and your timeline, and we will show you the marketing plan we would build specifically for your home — including the custom website, video, and social distribution that worked on 503 Regal Hill.
Where does The Patrick O'Connor Team sell?
We serve sellers and buyers across the South Carolina Midlands — Lake Murray, Lexington, Columbia, Chapin, Irmo, and the surrounding towns. As the top Coldwell Banker team in South Carolina, with 1,600+ homes sold and $500M+ in volume over 12 years, we have deep market data in nearly every neighborhood our clients ask about.