How Strategic Marketing Sold this Irmo, SC Home in 45 Days
The Situation
The sellers had a 90-day window to sell under their relocation package. If they hit that deadline, they earned a bonus. It was that simple. But with over 200 homes on the market, we had to move fast. We launched an aggressive marketing strategy immediately to beat the clock and protect their equity.
The Strategy
Visual Storytelling: We knew the 90-day timeline left no room for trial and error. We focused on high-quality imagery that accurately represented the space while highlighting the premium finishes and neighborhood amenities. This clear presentation was designed to attract serious interest immediately.
Aggressive Ad Spend: We didn't just broadcast the listing; we deliberately directed our spend to ensure the property was seen. By increasing the frequency of these ads, we kept the home at the top of search results and social feeds, maintaining a constant stream of qualified traffic to the listing page.
The Result
Our campaigns generated over 20,000 views on social media and on our webiste.
Traffic: We had a steady stream of showings and interest.
Outcome: We secured a strong offer closing in the timeline the seller needed.
See The Narrative & Marketing We Created To Sell 337 Poets Walk in Irmo, SC
Located in Irmo’s Caedmons Creek, 337 Poets Walk offers the perfect all-brick layout with 3 bedrooms on the main level, a bonus room, and a huge deck overlooking a private fenced-in backyard that backs up to trees. The entry opens to a formal dining room and an office or flex space, and leads to a kitchen with plenty of cabinet and counter space, a true pantry, and an eat-in area open to the family room with vaulted ceilings and a gas fireplace, all with easy access to the back deck. This open area is perfect for the family and entertaining.
The owner’s suite is located on the left side of the home for privacy and offers vaulted ceilings, a view of the wooded backyard, a walk-in closet, and a private bath with dual vanities, a soaker tub, and a large shower. Bedrooms 2 and 3 are on the opposite side of the home and share a full hall bath. A half bath, true laundry room, and access to a two car garage are also located on this side of the home.
Caedmons Creek is located close to everything in Irmo, including Harbison for restaurants and shopping (5 miles) and I-26 (3 miles) for a direct commute to downtown Columbia (15 miles). The home feeds into Lexington/Richland Five schools, including Dutch Fork Elementary (2 miles), Dutch Fork Middle (3.4 miles), and Dutch Fork High School (3.9 miles). The neighborhood offers residents access to a community clubhouse, pool, and playground.
Thinking about selling your home in Irmo, SC?
Frequently Asked Questions — 337 Poets Walk
Where is 337 Poets Walk located? 337 Poets Walk is in Caedmons Creek, an established Irmo neighborhood in the heart of the Lake Murray side of the Midlands. It's well-positioned for Lexington-Richland 5 schools, easy access to I-26 and Harbison shopping, and just a short drive to Lake Murray and downtown Columbia.
What kind of home is 337 Poets Walk? An all-brick home with three bedrooms on the main level, a bonus room upstairs, and a huge deck looking out over a private fenced backyard that backs up to trees. It's the kind of layout that holds value in Irmo — single-level living for the day-to-day with extra room on top when you need it.
What was the situation when the sellers came to us? The sellers had a 90-day window to sell as part of their relocation package. Hit the deadline, they earned a bonus. Miss it, they lost it. At the same time, more than 200 homes were active on the market in the area. We had to launch fast and stay visible the entire way.
Why does 90 days matter so much in a relocation? Relocation packages often build in a sale deadline tied to a bonus, a buyout, or a payout structure. That window isn't a guideline — it's money on the table. When a seller is on the clock, every week of slow marketing is real dollars at risk. We treat that timeline as the most important number in the listing plan.
How did you sell it in 45 days? Two things, working together. First, the presentation: high-quality photography that showed the home accurately and highlighted the premium finishes and the neighborhood feel. Second, marketing intensity: a deliberate paid ad strategy with high frequency, designed to keep the listing at the top of search results and social feeds — not just placed once and forgotten.
How much exposure did the marketing generate? Over 20,000 views across social media and our website, plus a steady stream of showings and inquiries. That's the kind of volume that turns a busy market with 200+ competing homes from a problem into background noise — your listing is the one buyers keep seeing.
What was the outcome for the sellers? A strong offer that closed within the seller's required timeline — well inside the 90-day relocation window, with the bonus protected. That was the entire point of the plan.
We're relocating and our package has a sale deadline. Can you help us hit it? Often, yes — and we build the plan around your specific deadline. From the first conversation, we work backward from your required close date to set pricing, marketing intensity, and ad frequency. We've done it for the sellers at 337 Poets Walk and for other Midlands sellers navigating a corporate relocation.
Why does ad frequency matter, not just total reach? Buyers don't always act the first time they see a home. Showing the listing repeatedly to the same qualified audience — across search, social, and video — is how interest converts to showings and showings convert to offers. A one-time impression is a wave; sustained frequency is a tide.
What kinds of buyers does Caedmons Creek attract? Families drawn to Lexington-Richland 5 schools, professionals working in the Harbison and downtown Columbia corridors, and buyers looking for an established Irmo neighborhood with mature trees and a real sense of community. All-brick homes with main-level layouts hold particular appeal in this segment of the market.
Who is The Patrick O'Connor Team? We're the top Coldwell Banker team in South Carolina, based in the Midlands, with 1,600+ homes sold and over $500 million in volume over the past 12 years. We specialize in Lake Murray waterfront and luxury, and we've built a process around selling homes on the timelines our clients need — including under relocation deadlines.
How do I start a conversation about selling my home? Reach out through our contact page at scmidlandsagent.com/contact. Tell us your timeline, your goals, and any deadline you're working against. We'll walk you through exactly how we'd market your home and what success looks like for your situation.