How Strategic Marketing Sold this Irmo Home in 45 Days
The Situation
The sellers had a 90-day window to sell under their relocation package. If they hit that deadline, they earned a bonus. It was that simple. But with over 200 homes on the market, we had to move fast. We launched an aggressive marketing strategy immediately to beat the clock and protect their equity.
The Strategy
Visual Storytelling: We knew the 90-day timeline left no room for trial and error. We focused on high-quality imagery that accurately represented the space while highlighting the premium finishes and neighborhood amenities. This clear presentation was designed to attract serious interest immediately.
Aggressive Ad Spend: We didn't just broadcast the listing; we deliberately directed our spend to ensure the property was seen. By increasing the frequency of these ads, we kept the home at the top of search results and social feeds, maintaining a constant stream of qualified traffic to the listing page.
The Result
Our campaigns generated over 20,000 views on social media and on our webiste.
Traffic: We had a steady stream of showings and interest.
Outcome: We secured a strong offer closing in the timeline the seller needed.
See The Narrative & Marketing We Created To Sell 337 Poets Walk in Irmo, SC
Located in Irmo’s Caedmons Creek, 337 Poets Walk offers the perfect all-brick layout with 3 bedrooms on the main level, a bonus room, and a huge deck overlooking a private fenced-in backyard that backs up to trees. The entry opens to a formal dining room and an office or flex space, and leads to a kitchen with plenty of cabinet and counter space, a true pantry, and an eat-in area open to the family room with vaulted ceilings and a gas fireplace, all with easy access to the back deck. This open area is perfect for the family and entertaining.
The owner’s suite is located on the left side of the home for privacy and offers vaulted ceilings, a view of the wooded backyard, a walk-in closet, and a private bath with dual vanities, a soaker tub, and a large shower. Bedrooms 2 and 3 are on the opposite side of the home and share a full hall bath. A half bath, true laundry room, and access to a two car garage are also located on this side of the home.
Caedmons Creek is located close to everything in Irmo, including Harbison for restaurants and shopping (5 miles) and I-26 (3 miles) for a direct commute to downtown Columbia (15 miles). The home feeds into Lexington/Richland Five schools, including Dutch Fork Elementary (2 miles), Dutch Fork Middle (3.4 miles), and Dutch Fork High School (3.9 miles). The neighborhood offers residents access to a community clubhouse, pool, and playground.
Selling A Home In Irmo, SC? Let Us Help.
