SOLD | Record-Breaking Lake Murray Sale
How We Achieved One of the Highest Sales Prices Per Sq. Ft. in 2025
1557 Counts Ferry Road in Lexington, SC - Record Breaking Sale on Lake Murray, SC
The Situation
1557 Counts Ferry Road was more than just a home; it was a high-stakes investment project. The sellers had completely renovated this unique property, which features water on both sides, with ultra-high-level finishes. They needed to sell at a premium price to realize a return on their significant investment and hard work.
The challenge was justifying a price per square foot that was well above the neighborhood average. We couldn't just sell "square footage"—we had to sell a luxury product that rivaled new construction.
The Strategy
We treated this listing like a luxury brand launch. We knew that a standard MLS listing wouldn't be enough to capture the emotions of high-net-worth buyers.
We launched a cinematic video and digital ad campaign focused on the rarity of the lot ("sunrise and sunset views") and the perfection of the renovation. Our marketing targeted luxury buyers who wanted the "new construction feel" without the wait, positioning this home as a turnkey masterpiece.
The Result
100,000+ Online Views: Our targeted campaign went viral among luxury buyers in the Midlands.
Immediate Offer: We received an offer almost immediately after launching.
Record Price: We successfully closed the sale, achieving one of the highest price-per-square-foot sales on Lake Murray for the year.
The Client Review
Patrick defines what it is to be a real estate professional!! His is knowledgeable, comforting, responsive, and aggressive when necessary. He had our best interest at heart throughout the entire transaction and weren’t just concerned about making a sale! We have done multiple real estate transactions over the years and won’t do another one without Patrick by our side. To say Patrick and his team are impressive would be an understatement!!!!!
See The Narrative We Created To Sell 1557 Counts Ferry Road
100,000+ Views Online | Record Lake Murray Sale
Life Should Feel Like A Vacation
Welcome to 1557 Counts Ferry Road where you get the sunrise, sunset and everything in between… This home is the pinnacle of Lake Murray living with unparalleled views, privacy and serenity. Inside, the home is a symphony of design and luxury, completely renovated in 2022 to the highest level. The entry is impressive and complemented by a floor-to-ceiling glass wine enclosure, with views all the way to the back of the home overlooking the pool, spa, and Lake Murray. The open living space is perfect for family and entertaining and was designed with functionality in mind. The kitchen is perfect, with every detail accounted for. The owner’s suite is positioned at the back of the home for privacy and provides sunset views from bed, although the evening views are best while relaxing on the deep, covered patio with a fireplace, outdoor kitchen, or even better - in the pool or hot tub. Back inside, bedrooms 2 and 3 are located on the opposite side of the home and share a full bath. Bedroom 4 is situated at the front of the home with a private full bath. A multi use space or second den can also be found at the front of the home. If you have to leave home, I would suggest early so you can enjoy the sunrise walking out your front door.
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