How We Sold This Lake Murray Home After It Was Listed By Another Agent For 176 Days
The Situation
When the sellers called us, their home on Lake Murray had been listed for 176 days with no contract and a stack of feedback that never turned into an offer. They had done what most sellers do when a listing stalls: a price reduction, then another, and then a stretch of silence as showing activity faded. By the time we walked through the property, the listing had gone cold, the family was carrying a house they had emotionally moved out of months earlier, and the conversation had shifted from "when will it sell" to "should we take it off the market and wait."
The home itself was not the problem. On paper, it should have moved. What it didn't have was a strategy built for how Lake Murray buyers actually search, what they compare it against, and what stops them from writing an offer once they're standing in the driveway.
Our Strategy
We started with the part most agents skip: a clear-eyed market read. We pulled every comparable waterfront sale within the relevant cove and price band over the previous twelve months, mapped the home's true competition (not just the closest zip code), and showed the sellers exactly where the listing had been positioned versus where the market was actually trading. The number wasn't far off. The packaging and the plan were.
From there, we executed the playbook we use on every Lake Murray listing we take over:
Repositioning, not just repricing. We rewrote the listing from the buyer's point of view — leading with the lake, the dock, and the lifestyle the property actually delivers, not the floor plan. The new MLS copy, headline, and photo order were built to win the click on Zillow and Realtor.com, where Lake Murray buyers do their first pass.
New photography, new video, new aerials. We brought in our full media team for fresh interior photography, drone footage of the cove and shoreline, and a walk-through video built for buyers shopping from Charlotte, Atlanta, and out of state. On a waterfront home, the water has to be the hero — and it has to be shot at the right time of day.
Direct outreach to the buyer pool that matters. Lake Murray waterfront is a small, specific market. We pushed the relaunched listing to our internal buyer database, the Coldwell Banker network across the Carolinas, and the agents in Columbia, Charlotte, and the Upstate who consistently bring lake buyers. Then we hosted a [private agent preview / open house / broker event] to put the home back in front of the people who had stopped paying attention.
A re-launch, not a re-list. We coordinated the photography, the copy, the price, and the marketing push to hit the market on the same day, so the relaunch read as a new opportunity instead of a tired listing with a new sign.
The Results
In a short amount of time we sold the home so the buyers could move on.
After 176 days of stalled activity, the sellers were able to close the chapter, move forward with their next purchase, and walk away with a result that matched what their property was actually worth.
The lesson we share with every seller in this position is the same one this sale proved out: a home that has been on the market for months is rarely a "bad house." It is almost always a marketing and positioning problem, and those are problems we know how to fix. Lake Murray is our specialty, re-launches are a meaningful part of our business, and we sell homes others can't — not because we have a secret, but because we run a real plan, all the way through.
If your Lake Murray home has been sitting and you want a straight read on why, we'll come out, walk the property, and tell you exactly what we'd do differently. No pressure, no pitch — just a clear plan.
See The Marketing We Created to Sell 367 Cabana Way in Lexington, SC
Lake Murray Waterfront Living with Private Boat Lift and Stunning Sunset Views! Experience effortless lake living in this move-in-ready waterfront retreat. Built in 2018 and meticulously maintained by its original owner, this home offers beautiful water views and thoughtful updates throughout. Enjoy approx. 62 feet of shoreline with direct access to 50,000 acres of Lake Murray just steps from your back door-perfect for boating, fishing, paddle boarding, or relaxing at sunset.
A shared dock with a private boat lift (added 2019) makes getting on the water quick and easy. Outdoor living is just as inviting with a spacious screened porch overlooking the lake and a private balcony off the primary suite, both featuring ceiling fans and waterfront views. Inside, the bright open floor plan showcases high ceilings, hardwood floors, and a gas-log fireplace.
The kitchen is designed for everyday living and entertaining with granite countertops, tile backsplash, oversized island, gas range, and stainless appliances, including a new refrigerator, microwave, and disposal. The kitchen sink sits beneath a window overlooking Lake Murray, bringing scenic views into the heart of the home. The dining area flows seamlessly into the main living space. A flexible main-level room with French doors and a closet can serve as a guest bedroom, office, or additional living space with convenient access to a full bath.
Upstairs, the primary suite offers lake views and private balcony access, with double doors leading into the ensuite bath featuring a soaking tub, separate shower, dual vanities, a walk-in closet, and second closet. Three additional bedrooms, a full bath, and a recreation area complete the upper level. Recent improvements include a new tankless water heater and 10-yr termite bond. The exterior has been power washed, windows professionally cleaned, and the garage is immaculate. Amenities include a lakeside cabana, fire pit, beach area, community dock, and boat ramp.
Conveniently located under 2 miles to Rocky Creek Elementary and Beechwood Middle, and 3.5 miles to Lexington High. Move-in-ready Lake Murray waterfront homes with boat access are rare - schedule your showing today!