How This Lexington, SC Home Sold For Double It’s Original Purchase Price
100 Birch Terrace Court in Lexington, SC
The Situation
The owners had purchased this Lexington home for $417,500 and made it their own — most notably adding a pool that transformed the backyard into a true retreat. When they decided to sell, the goal was clear: maximize the return on what they had invested, both in the original purchase and in the improvements that followed. The question wasn't whether the home had appreciated. It was how to position it so the market recognized its full value, not just its sale history.
The Strategy
We built the pricing and marketing around what the home had become, not what it once cost. After studying recent Lexington sales and the features today's buyers pay a premium for, we listed at $875,000 — a number backed by the home's improvements, its condition, and demand in the area. From there, we presented the property to match that price: professional marketing that showcased the pool and the lifestyle it created, and exposure aimed at the buyers most likely to value it. Every decision pointed at one outcome — a qualified buyer who saw the home the way the sellers did.
The Result
The home sold for double the $417,500 the sellers originally paid. The pool and improvements didn't just make the house more enjoyable to live in; positioned correctly, they translated directly into return. The sellers walked away having maximized their investment, and the market confirmed the value we set from the start.
See The Marketing We Created to Sell 100 Birch Terrace Court in Lexington, SC
Located in one of Lexington, SC’s most popular subdivisions, Kenwood, 100 Birch Terrace Court offers a 35,000-gallon diamond-brite gunite saltwater pool with a splash lounge deck waterfall and bubblers, 4 bedrooms, with the owner’s suite on the main level, 3 1/2 baths, an office, and a bonus room with two closets that could be used as a 5th bedroom.
The entry opens to a vaulted foyer with an office to the left and a formal dining room to the right, then leads to a vaulted family room with a gas fireplace and easy access to a huge screened-in porch overlooking the backyard and pool. Back inside, the kitchen features an eat-in area overlooking the backyard, along with plenty of counter and cabinet space. A large lounge room is conveniently located off the kitchen and includes cabinet storage and a sink. The owner’s suite is located on the main level and offers plenty of space for large furniture, along with two walk-in closets and a remodeled bathroom with two separate vanities, a soaker tub, a large tile shower, and a private toilet room.
Upstairs, you’ll find Bedroom 2 with a private bath, a walk-in closet, and access to a huge attic storage room. Bedrooms 3 and 4 both feature large closets and share a full bath off the hall. At the end of the hall is a huge bonus room with two closets and a built-in desk with storage.
The home sits on a large corner lot with a huge driveway and attached two-car garage. It also features a circular drive and a fenced backyard. 100 Birch Terrace Court is just around the corner from schools, including River Bluff High School, as well as shopping and restaurants.
Thinking about Buying or Selling in Lexington, SC?
Frequently Asked Questions - 100 Birch Terrace Court in Lexington, SC
How did this home sell for double its original purchase price?
The sellers bought the home for $417,000 and invested in meaningful improvements, most notably adding a pool. We priced and marketed the home around its current value and condition rather than its purchase history, listing at $875,000 — a price the market supported.
Does adding a pool really increase a home's value in the Midlands?
It can, when the pool fits the home, the lot, and what buyers in the area are looking for. A pool isn't an automatic return on every property, but in the right home it adds both livability and resale appeal. The key is positioning and marketing it to the buyers most likely to pay for it — which is exactly what we did here.
How do you decide what to list a home for?
We start with the data: recent comparable sales, current demand, the home's condition, and the specific features buyers are paying a premium for right now. From there we set a price the market will support and back it with marketing that presents the home at that level. The goal is always to maximize the seller's return without sitting on the market.
Will my home appreciate the way this one did?
Every home and every market is different, so we won't promise a specific number. What we can tell you is how your home compares to recent sales, what improvements tend to pay off in your area, and what a realistic, well-supported list price looks like. The best place to start is a conversation about your specific property.
We've made improvements to our home. How do we make sure they're reflected in the sale price?
This is where pricing and marketing strategy matter most. Improvements only translate into return when they're presented to the right buyers in the right way. We help sellers identify which upgrades carry value in today's market and build the listing around them — so the work you put in shows up in the final number.
How do I find out what my Lexington-area home is worth?
Contact The Patrick O'Connor Team for a no-obligation home valuation. We'll walk you through recent sales, current demand, and a pricing strategy built to maximize your investment.