How We Outperformed the Competition in a Crowded Lexington, SC Market
The Situation
Relocating for work adds enough stress without the added pressure of a crowded market. These sellers were particularly concerned about the influx of new construction nearby and the number of stagnant listings sitting on the market. They needed a strategy that would differentiate their home from the cookie-cutter options and ensure they didn't get lost in the noise.
The Strategy
We analyzed the competition and found they were leaning on low-quality photography and stagnant marketing. Very few listings utilized video walkthroughs, which gave us a clear opening to stand out. While some competitors were offering buyer incentives, we countered by sharpening our price point and matching those closing cost credits to remain the most attractive option on the market.
Visual Storytelling: We created a video that quickly generated 12,000+ views and a steady stream of
Aggressive Ad Spend: We moved beyond a "putting it on MLS and hoping for the best" strategy. Instead of relying solely on organic reach, we launched targeted paid ad campaigns to guarantee high-volume exposure that standard MLS and Zillow placements simply can’t match.
The Result
We secured a contract that aligned perfectly with the sellers' timeline and preferred closing date.
See The Narrative & Marketing We Created To Sell 205 Prismatic Way
205 Prismatic Way in Lexington, SC was built in 2023, is in like-new condition, backs up to woods and is next to green for added privacy. The entry opens to a formal dining room with a bar pass-through to a spacious kitchen complete with ample counter and cabinet space, a true pantry, white tile backsplash, and stainless appliances including a gas range. An eat-in area overlooks the oversized patio and backyard. The family room is open to the kitchen and features a gas fireplace and plenty of room for large furniture, and a half bath is conveniently located near the family room.
Upstairs you will find the owner’s suite with a sitting room or office, two large walk-in closets, and a private bath with a soaker tub, separate tiled shower, and dual vanities. Bedrooms 2, 3, and 4 also offer large walk-in closets. Bedroom 4 is currently used as a second den. An oversized laundry room completes the second level.
205 Prismatic Way is located in Lexington’s Rocky Springs neighborhood close to Publix, Lowes Foods and Planet Fitness (3 miles), downtown Lexington/Main Street (6 1/2 miles), Lake Murray access (11 miles), and extremely convenient to Lexington One Schools including Rocky Creek Elementary (a 1/2 mile), Beechwood Middle School (2 miles), and Lexington High School (3 miles).
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