How We Helped This Seller 1031 Exchange This Property For Another Investment
The Situation
After serving as a successful rental for years, 105 Ashley Court in Lexington, SC became the starting point for the owner’s next investment move, using a 1031 exchange to purchase another property in a different part of South Carolina.
The Strategy
We didn’t rely on the MLS and Zillow, we leveraged a custom website, content and paid advertising on Facebook generating over 12,000 views quickly.
The Results
A quick contract and the ability for the seller to reinvest the equity.
See The Marketing We Created To Sell 105 Ashley Court in Lexington, SC
Home for Sale in Mallard Lakes
Located at the end of a private road in a cul-de-sac and close to everything, 105 Ashley Court is just 2 minutes to Publix and Starbucks, 4 minutes to Target and Walmart, and 6 minutes to Lexington’s Main Street. The entry opens to a welcoming family room with a fireplace. The kitchen offers plenty of counter and cabinet space plus a built-in desk or study area, an eat-in space, and a formal dining room. Both the family room and kitchen open to the deck and a fenced backyard. Upstairs, the owner’s suite features a private bath and dual closets, while bedrooms 2 and 3 share a full hall bath. Fresh paint throughout (Jan 2026). Lexington One schools: Lakeside Elementary (about 1.2c miles), Lakeside Middle (about 1.1 miles), River Bluff High (about 4.3 miles).
Thinking About Selling A Home In Lexington, SC?
Frequently Asked Questions — Selling Fast in Lexington, SC
How quickly can a home actually sell in Lexington, SC?
It depends on price point, condition, and how the home is marketed — but with the right preparation and a real plan, well-positioned Lexington homes routinely go under contract in the first one to three weeks. 105 Ashley Court is a recent example: a long-term rental that moved to a quick contract after we built demand outside the MLS. The market rewards homes that show up prepared and priced honestly.
What does "selling fast" really mean in this market?
For us, fast is a contract that holds — not just a quick offer that falls apart in due diligence. We measure success by closed price, days under contract, and how clean the transaction stays from offer to closing. A two-week contract that closes at full ask is a win. A three-day offer that re-trades twice is not.
Isn't the MLS enough? Why go beyond it?
The MLS is the foundation, not the strategy. Putting a home in the MLS gets it in front of agents and the major portals. It does not, by itself, create urgency, attract relocating buyers, or pull cash investors off the sidelines. On 105 Ashley Court, we built a dedicated property website, ran targeted content, and put paid advertising behind it — generating more than 12,000 views and a quick contract. That is what "beyond MLS" looks like in practice.
What does your marketing plan actually include?
Every listing gets professional photography and a written marketing strategy tailored to the home. From there, we layer in some combination of a custom property website, video and short-form content, targeted Facebook and Instagram advertising, agent-to-agent outreach across the Midlands, and direct distribution to our buyer database. The mix changes by property. The discipline does not.
How should I price my home if speed matters? Price is the single biggest lever on days on market. We pull recent comparable sales from your neighborhood, factor in current Lexington supply and active competition, and give you a range with the trade-offs spelled out — what we expect at the top of the range, the middle, and the bottom. Then you decide. We do not believe in pricing high "to leave room to negotiate." That strategy usually costs sellers time and money.
Does pre-list prep — paint, repairs, staging — really change the outcome?
Yes, and the return is usually measurable. Small, targeted investments — a fresh coat of paint, deep cleaning, decluttering, minor repairs, and selective staging — frequently return multiples of their cost in final sale price and shave weeks off the timeline. We walk every home before listing and give you a short, prioritized punch list. No upsell, no wasted spend.
Can you sell a tenant-occupied or rental home without disrupting the tenant?
We do this regularly. The plan depends on the lease terms, the tenant's cooperation, and your timeline. Options range from selling occupied with limited-window showings, to coordinating a move-out for vacant marketing, to targeting investor buyers who want the rental income in place. We will lay out the trade-offs before you commit to a path.
Do I need to sell first if I'm buying my next home?
Not necessarily. Many of our sellers coordinate a sale and a purchase together, and some use a 1031 exchange to roll the proceeds from an investment property into the next one. We will map the sequence with you and bring in a lender or qualified intermediary when the situation calls for it.
Who is the Patrick O'Connor Team?
We are the top Coldwell Banker team in South Carolina, with 1,600+ homes sold and over $500 million in volume across 12 years in the Midlands. We are based locally — Lake Murray, Lexington, Columbia, Chapin, Irmo — and most of our business comes from referrals and repeat clients.
What's the first step if I want to talk through selling?
A short, no-pressure conversation. We will ask about your timeline, your goals, and your property, and tell you honestly what we think the home will do in today's market. From there, you decide if and when to move forward. Contact us here.