SOLD | $2,625,000 Lake Murray Record Sale

How We Generated 1 Million+ Views & Sold One of South Carolina’s Largest Residential Pools

Luxury Lake Murray Home Sold 220 Old Forge Road Resort Pool Patrick O'Connor

The Situation

220 Old Forge Road wasn't just a home; it was a resort. With a 76,000-gallon pool (one of the largest residential pools in South Carolina), a guest house, and a massive main residence, this property required a specific ultra-luxury buyer.

Selling a property at the $2.6 Million price point on Lake Murray requires more than just putting it on the MLS. We needed to reach high-net-worth individuals who might not even be looking in South Carolina yet. We had to create a "viral" moment.

The Strategy

We treated this listing like a national product launch. We produced a cinema-quality video tour that focused heavily on the "Resort Lifestyle"—the lazy river, the swim-up bar, and the guest compound.

We then deployed an aggressive digital strategy, syndicating the property to luxury affiliates and targeting specific wealth demographics across the Southeast and the Northeast. We didn't just wait for buyers; we interrupted their feeds with undeniable content.

The Results

The campaign went viral, generating over 1,000,000 views online. This massive reach allowed us to filter through the noise and find the specific buyer perfect for this unique estate. The home sold for $2,625,000, marking one of the highest sales on Lake Murray in 2025.

The Client Reviews

“Patrick, you are truly in the profession you were meant for. We can’t thank you enough for all of your patience, your wisdom, your reassurance, your willingness to think outside the box and for just being a genuinely great person. Throughout this process, there was no doubt that we made the right decision in contacting you to help us sell our home. We appreciate you so much and I know we’ll keep in touch. Thank you!”

Old Forge Seller

“Patrick O’Connor is a consummate professional! We found the house that we loved and were trying to negotiate a deal for several months. Unfortunately, we had to let our agent go and we allowed Patrick to help us get to the closing table as customers. Patrick could not have been more helfull, courteous, and professional. In fact, I can say quite candidly that this was the best realtor we’ve has in any buying experience over the last 30 years!”

Old Forge Buyer

Thinking of Selling? Let us help.

Other Record Sales

See The Narrative We Created To Sell 220 Old Forge Road

Over 1,000,000 Views Online | Local & National Syndication | Record Lake Murray Sale - $2,625,000 (2025)

The Best on Lake Murray

There is no other property on Lake Murray like 220 Old Forge Road. The recent renovations and addition of a 73,000 gallon pool make this one of the most special properties on the lake.

Located in Chapin, South Carolina, this luxurious, resort style home offers a 4,736 sqft main house, 2,000 sqft guest house, one of the largest custom pools in South Carolina - 76 foot long with massive hot tub complete with waterfall feature and swim up bar, a commercial grade variable lazy river that wraps around the pool, bridge feature to a jetted sundeck, an oversized sun ledge splash pad for the kids, and 3 infinity edges - one being 94 feet long, and multiple entrances for comfortable access for all ages. Everything runs on an app. The backyard is a resort and the home was designed with privacy and discrete luxury in mind. Steps away from the pool you’ll find an outdoor kitchen with pizza oven and the guest party house with wet bar, game room, ½ bath and guest suite upstairs with a den, full kitchen, bedroom suite and full bath. 7 zone Sonos system inside and out, and unbelievable multi-color outdoor lighting and landscaping - this home has more than everything you could ever want and was meticulously designed to allow for multiple areas inside and outside of the pool to maximize the sunset views. If you’re able leave the backyard, your boat is close by on a brand-new private dock with a 20,000 lbs lift and jet ski dock for 3. The position on Lake Murray is ideal with sunset views and easy access to the Lake Murray Dam, Bomb Island and waterfront restaurants and bars. The main house features three levels. A lower level with den, kitchenette, 2 bedrooms, a full bath, lower covered patio and access to the oversized two-car garage. The main level features a 2-story family room, open concept kitchen, large formal dining, glassed-in porch with sliders and AC, two bedrooms and a full bath. The private upper level features a loft, the owner’s suite with stunning bath and huge walk-in closet with sunrise and sunset views of the lake from both sides of the home. Award winning Chapin Schools.

Outdoor Living | Guest/Party House

Living on Lake Murray, South Carolina

Lake Murray, South Carolina, offers more than just recreational bliss; it's a lifestyle coveted by many who enjoy boating, fishing, swimming and watersports. For those considering a move to Lake Murray, the real estate market offers a diverse array of options. From cozy lakeside cottages to sprawling waterfront estates like 220 Old Forge in Chapin.

Homes for sale on Lake Murray are highly sought after, with properties boasting stunning views and direct access to the water. Whether you're in the market for a year-round residence or a weekend getaway, there's no shortage of options to explore. This is why so many across the country have make the jump moved to Lake Murray. But beyond the allure of waterfront living, Lake Murray offers a sense of community unlike any other. Neighbors become friends, and weekends are spent gathered around backyard barbecues or out on the water together. It's a place where memories are made, and every day feels like a vacation.

So, if you're dreaming of a life by the water, consider making the move to Lake Murray. With its unparalleled beauty, vibrant community, and endless recreational opportunities, it's more than just a place to live; it's a place to call home.