SOLD: How Patrick O’Connor Generated 60+ Showings On This Lexington Property
Overcoming The 'Slow Market' Myth With Aggressive Marketing
Unique Home Sold Lexington SC 930 Corley Mill Road Slow Market Strategy
The Situation
Selling a home on a busy thoroughfare like Corley Mill Road is already a hurdle. Add in a unique, non-traditional layout during a market slowdown, and you have the recipe for a listing that sits for months. Buyers today are incredibly selective; the moment they see a busy road or a quirky floorplan online, they usually swipe left. We needed a strategy that would stop the scroll and get them in the door.
The Strategy
We didn't hide the home's character; we framed it as a rare opportunity. We marketed the 1.57-acre lot as a private sanctuary that provided seclusion despite the central location. We used visual storytelling to explain the layout, showing buyers how the unique flow offered versatility that cookie-cutter homes couldn't match. By targeting buyers who were tired of generic HOA subdivisions, we turned the property's 'quirks' into its biggest selling points.
The Result
The results were undeniable. While 'perfect' homes in other neighborhoods sat quiet, we generated over 60 showings on this unique property. We successfully found the buyer who saw the vision, proving that aggressive marketing creates demand even for the most challenging listings.
See The Narrative We Created To Sell 930 Corley Mill Road
Escape the ordinary at 930 Corley Mill Road, a secluded, flat 1.57-acre estate with no HOA, just minutes from Lake Murray, River Bluff High School, downtown Lexington, and I-20. This move-in ready property features a recently renovated interior with a stunning new kitchen (all new cabinets, appliances, fixtures, and LVP flooring throughout), elegant bathrooms, and a two-story family room with a brick wood-burning fireplace. Fresh Hardi plank siding, an extended driveway, and energy-efficient tilt-in windows combine curb appeal and practicality. Enjoy both an attached two-car garage and a detached garage, plus a spacious storage building with dual lean-tos, perfect for boats, a workshop, or additional parking. Relax in the main-level owner’s suite with a spa-inspired bath, and work from home in the dedicated office. Upstairs, three bedrooms offer flexibility for guests, family, or creative use, including a unique bonus room with expansion potential. Updates include a new roof, HVAC, PEX plumbing, and well/septic for lower utility costs. The expansive backyard is pool-ready and ready for gatherings. Located on desirable Corley Mill Road, this home is your gateway to top schools, recreation, and Lexington’s best amenities. Schedule your showing today—ask about $2,000 in lender credits!
Is your unique home sitting on the market? Don't let a slow market stop your plans.
Contact Patrick O'Connor to find the right buyer for your property.
