SOLD | 187 Hearthwood Circle in Irmo, SC
How We Sold This Home With 100+ Competing Homes At The Same Price Point In Irmo, SC
Home Sold Irmo SC 187 Hearthwood Circle Competitive Market Patrick O'Connor
The Situation
Selling a home in Irmo comes with a unique challenge. It is one of the most popular areas in the Midlands, which means inventory levels are often high. At the time we listed 187 Hearthwood Circle, buyers had over 100 other options to choose from in the same price range. When a buyer has that many choices, they suffer from analysis paralysis. The danger was that this home would get lost in the sea of listings and sit on the market while buyers toured other properties.
The Strategy
We knew we had to win the battle of attention. To make this home stand out against over 100 competitors, we treated it like a luxury listing regardless of the price point. While other agents in this bracket often use standard photography or minimal descriptions, we invested in high-quality professional visuals to ensure this home looked like the clear best-in-class option online. We focused our marketing message on the condition of the home and the move-in readiness, positioning it as the smart choice for buyers who wanted to avoid the hassle of repairs.
The Result
The strategy worked perfectly. By presenting the home as superior to the competition, we cut through the noise of the crowded market. We attracted immediate attention from serious buyers who recognized the value we highlighted. We successfully secured a contract and closed the sale, proving that even in a saturated market, superior marketing creates demand.
See The Narrative We Created To Sell 187 Hearthwood Circle
Located in Chelsea Park, 187 Hearthwood Circle offers the perfect layout for the family and entertaining. with 4 bedrooms, an office, formal and eat-in area, flex room off the family room, bonus/loft upstairs and a 2nd office or flex space in the owner's suite. These features set this 3,250 sqft home apart from the competition!
The main floor offers a dedicated office, a formal dining room, and an open-concept kitchen with HUGE center island, ample cabinetry, a true pantry pantry, and breakfast nook that connects to the family room overlooking the large, fenced-in backyard. The family room also features a private flex space perfect for a craft room or he/she cave. Upstairs, the primary suite includes a flex loft for study or exercise, two large walk-in closets (one in the bedroom and one in the bathroom), and an en-suite bath with double vanities, large shower and separate soaking tub. The upstairs also features a large loft or play area. Bedroom 2, 3 and 4 share a full bath in the hall. The fenced backyard features an expanded concrete patio and stone area for gatherings, a play set, and large storage shed that conveys. Neighborhood amenities include a pool, sidewalks, and Lexington/Richland 5 schools Ballentine Elementary, Chapin Middle, and Chapin High with quick access to Lake Murray and I-26.
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