16 Days to Sold: How We Rescued a Listing That Sat for 116 Days
The Situation
334 Coldwater Crossing sat on the market with another agent for 116 days and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
We had to re-introduce the home as a fresh opportunity. We saw that the previous marketing didn't fully capture the perks of living in Saluda River Club.
Visual Storytelling: We focused our imagery on the neighborhood and the lifestyle - professional photos and videos, and a long-form YouTube detailed home tour that attracted interest.
Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads on social media and search engines to find the right buyers. We also targeted nearby areas with low luxury inventory, like Lexington and Downtown Columbia.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.
The Result
The "fresh start" strategy paid off immediately.
Traffic: Showings increased from near-zero to a steady stream of buyers.
Outcome: We secured a solid contract for the sellers in 16 days.
See The Marketing We Created To Sell 334 Coldwater Crossing
Yard maintenance is included! Experience low-maintenance cottage living in Saluda River Club, featuring mostly main-level living and timeless upgrades throughout, including 10 foot ceilings, hardwood floors, and custom trim work. The home’s charming covered front porch features unique stenciling and offers peaceful views overlooking a protected wooded area, making it an ideal spot to unwind. A fenced-in side yard provides the perfect outdoor space for pets, play, or gardening, plus there is a screened-in porch.
Inside, the bright, open living room centers around a cozy gas fireplace. The stunning kitchen is a true highlight, featuring gorgeous marble countertops, a classic subway tile backsplash, and a window above the sink that fills the space with natural light. Stainless steel appliances, a gas cooktop, and a large center island make it both beautiful and functional, and a ceiling fan adds comfort to the open-concept layout. The kitchen flows seamlessly into the dining area, which is surrounded by three large windows, creating a light-filled space perfect for everyday meals and entertaining.
Enjoy the comfort of a spacious primary suite on the main floor, complete with an oversized shower and a walk-in closet with a window, plus a second walk-in closet. Upstairs, you’ll find two additional bedrooms and a full bath. You’ll also appreciate generous closet space and walk-in attic storage.
Additional highlights include a welcoming drop zone with built-ins, ideal for extra storage, and the main-level laundry room, oversized with built-in shelving, a folding area, and a window that brings in natural light. Located in the award-winning Saluda River Club, residents enjoy exceptional amenities including two clubhouses and pools, sidewalks, walking trails, multiple playgrounds, open fields and play areas, fire pits, and access to the Saluda River. Zoned for Lexington One Schools: Midway Elementary, Meadow Glen Middle, and River Bluff High School. Ask about possible $2,000 in lender credits.
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