SOLD | 114 Judiths Path in West Columbia

How We Beat New Construction Competition & Builder Incentives

The Situation

Selling a resale home in a neighborhood still under construction is one of the hardest challenges in real estate. At 114 Judiths Path, we weren't just competing with other resale homes; we were in a direct "David vs. Goliath" battle against the builder.

The builders were offering massive financial incentives - closing costs, rate buydowns, and agent bonuses - that we simply couldn't match dollar-for-dollar. Buyers were being lured by the "shiny penny" of new construction deals, overlooking the value of this move-in-ready home.

The Strategy

We knew we couldn't win on financial incentives, so we changed the battlefield to layout and lifestyle.

We identified a specific weakness in the new inventory: many new homes force bedrooms upstairs to cut construction costs. We doubled down on marketing this home's superior "All Bedrooms on Main" floor plan.

Our digital ads laser-focused on buyers seeking single-level living—retirees, families with young children, and those wanting to avoid stairs. We positioned this home not as the "cheaper" option, but as the better designed option.

The Result

12,000+ Online Views: Our specific messaging cut through the noise of generic builder ads.

Beating the Incentives: By selling the layout, we attracted buyers who cared more about daily livability than a one-time closing cost credit.

Multiple Interested Buyers: We generated interest from several qualified parties and successfully sold the home despite the heavy competition next door.

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See The Narrative We Created To Sell 114 Judiths Path

12,000+ Views Online | Under Contract (December 2025)

114 Judiths Path in West Columbia, SC in The Cottages at Roofs Pond offers quick access to Downtown Columbia (5 miles), Downtown Lexington (10 miles) and the Columbia Metropolitan Airport (7 miles), making it an ideal convenient location. The layout is perfect if you’re looking for all the bedrooms on the main-level. The kitchen is open to the family room and offers large island, stainless steel appliances, pendant lighting, granite counters, tile backsplash, an eat-in area and easy access to the large covered patio overlooking the tree-lined backyard. The family room offers plenty of room for large furniture and entertaining and a gas fireplace. The owner’s suite can be found at the back of the home with a walk-in tiled shower and large walk-in closet. Bedroom 2 and 3 can be found at the front of the home and share a full bath in the hall. A bonus room can be found over the garage and would be perfect for a home office, gym or playroom.

 

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