Ascot Estate Sold For $670,000 By Top Listing Agent Patrick O'Connor

How We Beat The Neighborhood Competition Selling This Home When Others Sat On The Market

Sold Ascot Home with Pool - Patrick O'Connor Team

The Situation

Ascot Place is one of the most desirable neighborhoods in Irmo, but even in popular areas, homes can stall if the market shifts. At the time we listed 217 Treyburn Circle, inventory was sitting. Buyers had become more selective, and other homes in the neighborhood were lingering on the market without offers. The sellers needed a strategy that would create urgency and separate their property from the stagnant competition.

The Strategy

We knew we had to win on presentation. When buyers see multiple homes sitting, they assume they have time to wait and negotiate. We had to break that mindset. We launched a "Fresh to Market" campaign that highlighted the specific updates and move-in readiness of this home compared to others that were dated or needed work. We used high-definition visuals to showcase the crisp, clean interior, positioning it as the "best in show" option. Our goal was to make every other available home in Ascot look like second place.

The Result

The strategy worked. While other signs in the neighborhood stayed up for weeks, we generated immediate activity. We positioned the home correctly to capture the most serious buyers in the market. We successfully secured a contract and closed the sale, proving that even when the neighborhood inventory is moving slowly, the right marketing approach can still deliver a quick and successful result.

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See The Narrative We Created To Sell 207 Treyburn Circle

Located in the Ascot, 217 Treyburn Circle catches your eye from the curb with a beautifully landscaped yard that continues to the private backyard with a gunite saltwater pool and outdoor grill and bar area. The interior layout is practical for a family and guests. A two-story entry opens to a formal dining room and a vaulted family room with built-ins, a gas fireplace, and a wall of windows and door that leads to the huge screened-in porch and fenced-in private backyard. The kitchen is semi-open to the main living area and includes plenty of counter space, stainless appliances including double ovens and a gas range and an eat-in kitchen area that overlooks the backyard and pool. The owner's suite is on the main level at the back of the home and offers a walk-in closet with built-in drawers and a private bathroom with a tub, large shower, and offset dual vanities. A separate guest suite with a full bath is also on the main level on the opposite side of the home for privacy. Upstairs, the layout is perfectly designed for privacy and functionality. There are three bedrooms, two full bathrooms, and a large bonus room over the oversized 2-car garage with a closet that could be used as a sixth bedroom if desired. All bedrooms have large or walk-in closets. The home has been well cared for and maintained - new roof (2022), a main-level HVAC unit (2025), upstairs HVAC (2017) and a new sand filter for the pool (2025). Laundry room is located on the main level with a sink. The home also has a full zoned irrigation system and a storage shed in the backyard that will convey. Ascot feeds into Lexington/Richland 5 Schools, including River Springs Elementary and Dutch Fork Middle and High Schools. Community amenities include a pool, clubhouse, tennis courts, sidewalks and walking trails.