Lexington Home SOLD After Listed With Another Agent For 183 Days

How We Revived A Stale Listing & Attracted A Buyer In 4 Days

The Situation

561 Plymouth Pass Drive sat on the market with another agent for 183 days and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.

The Strategy

To position the home as a fresh opportunity, we executed a complete visual overhaul. This included a new professional photoshoot and strategic virtual staging to help buyers visualize the home’s full potential after the furniture had been cleared.

Visual Storytelling: Understanding the nuances of the local market allowed us to showcase what truly sets this home apart: the serenity of its wooded surroundings, a thoughtful layout featuring a main-level guest suite, and the seamless lifestyle afforded by Lake Murray access.

Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads on social media and search engines to find the right buyer.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.

The Result

The "fresh start" strategy paid off immediately. Our campaigns generated significant online views and a contract in 4 days.

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See The Narrative & Marketing We Created To Sell 561 Plymouth Pass Drive

Settlers Pointe At Lake Murray

Located in Settlers Pointe at Lake Murray with private neighborhood boat access to Lake Murray, 561 Plymouth Pass Drive sits on a wooded fenced lot with a spa and peaceful views. The entry opens to a flexible dining room and sitting area or office, then leads to the spacious family room with a gas fireplace. The home offers plenty of space for the family and entertaining and separate areas if the adults want privacy from the kids. The oversized kitchen offers ample counter and cabinet space, a true pantry, and an eat-in area with a view. A main-level guest suite has access to a full bath.

Upstairs, a large loft provides another gathering space perfect for a 2nd family room, theater or play area. The owner’s suite is tucked at the back of the home, perfect for large furniture and features a private bath and a large walk-in closet with custom shelving. Bedrooms 3 and 4 share a full hall bath. The laundry room is on the second floor with cabinet storage. The home’s layout and lot positioning keep the screened-in porch, deck, patio, and spa area private from neighboring views. The backyard shed conveys.

Award winning Lexington One Schools include New Providence Elementary (1.8 miles), Lakeside Middle (0.7 miles), and River Bluff High (4.8 miles).