Lexington Home SOLD After Listed With Another Agent For 183 Days
How We Revived A Stale Listing & Attracted A Buyer In 4 Days
The Situation
561 Plymouth Pass Drive sat on the market with another agent for 183 days and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
To position the home as a fresh opportunity, we executed a complete visual overhaul. This included a new professional photoshoot and strategic virtual staging to help buyers visualize the home’s full potential after the furniture had been cleared.
Visual Storytelling: Understanding the nuances of the local market allowed us to showcase what truly sets this home apart: the serenity of its wooded surroundings, a thoughtful layout featuring a main-level guest suite, and the seamless lifestyle afforded by Lake Murray access.
Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads on social media and search engines to find the right buyer.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.
The Result & Review
The "fresh start" strategy paid off immediately. Our campaigns generated significant online views and a contract in 4 days.
See The Marketing We Created To Sell 561 Plymouth Pass Drive in Lexington, SC
Settlers Pointe At Lake Murray
Located in Settlers Pointe at Lake Murray with private neighborhood boat access to Lake Murray, 561 Plymouth Pass Drive sits on a wooded fenced lot with a spa and peaceful views. The entry opens to a flexible dining room and sitting area or office, then leads to the spacious family room with a gas fireplace. The home offers plenty of space for the family and entertaining and separate areas if the adults want privacy from the kids. The oversized kitchen offers ample counter and cabinet space, a true pantry, and an eat-in area with a view. A main-level guest suite has access to a full bath.
Upstairs, a large loft provides another gathering space perfect for a 2nd family room, theater or play area. The owner’s suite is tucked at the back of the home, perfect for large furniture and features a private bath and a large walk-in closet with custom shelving. Bedrooms 3 and 4 share a full hall bath. The laundry room is on the second floor with cabinet storage. The home’s layout and lot positioning keep the screened-in porch, deck, patio, and spa area private from neighboring views. The backyard shed conveys.
Award winning Lexington One Schools include New Providence Elementary (1.8 miles), Lakeside Middle (0.7 miles), and River Bluff High (4.8 miles).
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FAQ
Where is 561 Plymouth Pass Drive located? 561 Plymouth Pass Drive is in Settlers Pointe, a Lake Murray–access community in Lexington, SC. Residents are minutes from the lake, Lexington schools, and the shops and restaurants along Highway 378.
Why did this home sell in 4 days after sitting on the market for 183? The home itself was always sellable — what it needed was a fresh introduction. We rebuilt the listing from the ground up with new professional photography, strategic virtual staging, and a paid media push designed to reset the algorithm and reintroduce the home to buyers who had already scrolled past it.
What does "Lake Murray access" mean for a home in Settlers Pointe? Settlers Pointe residents enjoy proximity and access to Lake Murray without paying the premium of a true waterfront lot. For buyers who want the lake lifestyle — boating, fishing, sunset cruises — without the waterfront price tag, communities like this one are a strong fit.
Our home didn't sell with our previous agent. Can you do the same thing for us? Often, yes. We've built a specialty around relisting homes that didn't sell the first time. Every situation is different, so we start with a candid conversation about pricing, presentation, and exposure — then we put together a fresh strategy that gives the home a real second chance.
Do we have to wait until our current listing expires to talk to you? No. Many of the sellers we help are still under contract with another agent when they first reach out. A consultation is confidential, no-pressure, and gives you a clear read on what's working, what isn't, and what changes would move the needle.
What does your "fresh start" strategy actually include? At minimum: new professional photography, refreshed copy and positioning, virtual staging where it helps buyers visualize the space, and a paid advertising plan across social and search to drive real volume to the listing. The exact mix depends on the home, the price point, and where the previous campaign fell short.
Do you only sell Lake Murray and waterfront homes? Lake Murray waterfront and luxury are named specialties, but they aren't the whole picture. We list and sell across the Midlands — Lexington, Columbia, Chapin, Irmo, and the surrounding towns — at every price point. 561 Plymouth Pass is a good example: a non-waterfront home in a lake-access neighborhood, sold quickly with the right strategy.
How much do you invest in marketing a listing? Meaningfully more than the typical agent, and we don't rely on organic reach to do the work. Paid social and search are part of nearly every listing campaign because they let us put the home in front of the right buyers on demand rather than waiting and hoping.
Who is The Patrick O'Connor Team? We're the top Coldwell Banker team in South Carolina, based in the Midlands. Over the past 12 years we've sold 1,600+ homes and more than $500M in volume, with a reputation for Lake Murray waterfront and luxury — and for selling homes other agents couldn't.