Chapin Property SOLD After Listed With Another Agent For 101 Days
How We Revived A Stale Listing And Attracted The Perfect Buyer
The Situation
127 Lake Summit Dr sat on the market with another agent for 101 days and didn't sell. The sellers were frustrated. They needed a fresh approach to shake off the "stale" label and get things moving.
The Strategy
We had to re-introduce the home as a fresh opportunity. We saw that the previous marketing didn't fully capture the perks of living in Timberlake on Lake Murray.
Visual Storytelling: We focused our imagery on the neighborhood, golf course lot, and Lake Murray lake access.
Aggressive Ad Spend: We didn't rely on organic reach. We ran targeted paid ads on social media and search engines to find the right buyers.
Volume Strategy: Our goal was to flood the listing with traffic to wake up the algorithm.
The Result
The "fresh start" strategy paid off immediately. Our campaigns generated over 35,000 online ad views quickly.
Traffic: Showings increased from near-zero to a steady stream of potential buyers.
Outcome: We secured a contract with buyers who absolutely love the property and the sellers are very happy.
See The Narrative & Marketing We Created To Sell 127 Lake Summit Drive in Timberlake
Situated along the sixth fairway of the Timberlake golf course (where deer often gather in the evenings), 127 Lake Summit Dr offers a lifestyle complete with Lake Murray access, tennis courts, a clubhouse, a fitness center, and an on-site restaurant and bar. The property also includes an equity membership to Timberlake Country Club (valued at $10,000) that can be transferred to the new owner for only $150.
The home is tucked away near the lake toward the front of the neighborhood, providing quick access without a long drive through the community, and it is just a short golf cart ride to Timberlake Marina.
Built in 2023 and meticulously maintained, the home offers nearly 3,000 square feet with a layout that perfectly balances open common areas and private retreats. The main level is anchored by a spacious, two-story great room featuring a gas fireplace and golf course views. The kitchen offers ample counter and cabinet space, granite countertops, stainless steel appliances, an eat-in area, and a true pantry.
The owner’s suite is located on the main level at the back of the home, offering a practical single-level living experience if desired. The suite features golf course views, a private bath with dual vanities, a large tiled shower, a soaking tub, and a massive closet. The second floor provides three large guest bedrooms with generous closet space, a loft, a full bath, and a large bonus room - perfect for a home theater or private gym. The laundry is located on the first level for convenience.
Outside, a screened porch and large paver patio overlook a wooded lot, ideal for entertaining while watching the activity on the course. Due to the lot’s specific location on the hole, you get the views without the worry of stray golf balls in the yard. High-end upgrades include a whole-house Kohler generator, an encapsulated crawl space with an industrial-grade dehumidifier, and French drains.
127 Lake Summit Dr feeds into award-winning Lexington/Richland Five schools: Piney Woods Elementary (3.5 miles), Chapin Middle (7.6 miles), and Chapin High (5.8 miles).
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