SOLD | Historic Winnsboro Home
How We Sold This 1903 Classic Despite Low Local Buyer Demand
Historic Home Sold Winnsboro SC 124 W Liberty St Low Demand Market
The Situation
124 W Liberty Street is a breathtaking piece of history (built in 1903) on a 1-acre corner lot. However, selling a large historic home in Winnsboro comes with a major challenge: limited local demand.
Unlike Lexington or Columbia, where buyers are plentiful, Winnsboro has a much smaller buyer pool. The property had lingered on the market, creating a "stale" perception. Buyers loved the idea of the home but were hesitant about the location and the maintenance of a historic property.
The Strategy
We realized we couldn't just market this to locals. We had to find a "needle in the haystack" buyer—likely from out of the area—who was specifically seeking a historic Southern lifestyle and willing to commute or work remotely.
We pivoted the marketing to sell the "Small Town Dream." Instead of just listing features, our campaign highlighted the romance of the wraparound porch, the grand foyer, and the 12-foot ceilings. We targeted history buffs and "historic preservation" groups online, positioning the home not as "old," but as a rare architectural masterpiece at an unbeatable price compared to city markets.The Result
By targeting the history of the home and dream of restoration rather than the specific location, we successfully connected with the right buyer who appreciated the home's potential. We secured a contract on a property that many agents would have struggled to sell due to its condition and location.
The Results
Expanded Reach: Our digital ads reached buyers in Columbia, Charlotte, and even out of state, bypassing the quiet local market.
Finding the "One": We successfully attracted a buyer who saw the vision and fell in love with the home's character.
Successful Contract: We secured a contract on a property that many agents would have struggled to move, proving that the right marketing creates demand where there is none.
See The Narrative We Created To Sell 124 W Liberty Street
20,000+ Views Online & Consistent Showing Activity Despite Low Demand In The Area
A Piece of Winnsboro History
Here’s your rare opportunity to own a timeless piece of Winnsboro, SC history—lovingly maintained by the same family since the home was built in 1903. This classic Southern home sits on a picturesque 1-acre corner lot in the heart of the Winnsboro Historic District, surrounded by beautifully preserved period homes and just a short walk to downtown and cultural landmarks.
From the moment you arrive, the wraparound front porch invites guests to relax and take in the charm of this storied neighborhood. Inside, the grand foyer is flanked by a formal living room and a separate den or home office—ideal for entertaining or working from home. Toward the back of the home, a spacious kitchen opens to a stunning formal dining room adorned with intricate trim and historic character.
The main-level owner’s suite offers convenience and privacy, complete with an en suite full bath. A large laundry room is conveniently located nearby. Upstairs, you’ll find four generously sized bedrooms, each with its own closet, and a shared full bath.
Additional features include original hardwood floors, high ceilings, and period details throughout. A detached 2-car garage is just steps from the back door, offering additional storage or workspace.
Located just 30 minutes from Columbia, Winnsboro is known for its small-town charm, vibrant arts scene, and rich architectural history. Whether you're drawn by the historical significance, peaceful lifestyle, or proximity to city conveniences, this home offers the perfect blend of past and present.
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