406 Steeple Crest N in Irmo, SC — Sold
The Situation
The sellers reached out to me because a job relocation meant they needed to sell their home and move. They wanted an agent with a proven track record in Irmo’s Ascot community who could help make that transition as smooth as possible.
Their relocation program also required them to work with a relocation-certified real estate professional. Fortunately, I have been a certified relocation specialist for more than a decade and have extensive experience helping families navigate the additional requirements, communication, paperwork, and timelines that often come with a corporate move.
This was about much more than simply putting their home on the market. They were managing a major career and life transition and needed someone who could take the real estate side off their plate. My job was to position the home to sell, manage the process from start to finish, and help them move confidently into their next chapter.
The Strategy
Because the sellers were relocating for a job, our goal was not simply to put the home on the market. We needed to create a strong launch, generate as much exposure as possible, and clearly communicate why living in Ascot is different from buying in another Irmo neighborhood.
We marketed the Ascot lifestyle, not just the home.
Ascot is one of Irmo’s most established and recognizable communities, so we made the neighborhood itself a major part of the marketing strategy. We highlighted the community amenities, setting, streetscape, clubhouse, pool, tennis courts, playground, sidewalks, and overall lifestyle buyers gain by living in Ascot.
We used professional photography to showcase the home and the community.
Professional images were used to present the property at its absolute best, but we did not stop at the front door. We also captured the neighborhood amenities and surrounding community so buyers could see the full value of the location before ever scheduling a showing.
We created video that allowed buyers to experience Ascot.
Video gave us the ability to tell a much bigger story than photos and listing remarks alone. We showcased the home while also taking buyers through the neighborhood and its amenities, helping them understand what it would actually feel like to live in Ascot.
We leveraged YouTube to reach buyers beyond the MLS.
The home was featured through our growing YouTube marketing platform, giving us another opportunity to reach buyers who may not have discovered the property through a traditional home search. Video also gave relocating and out-of-town buyers a much more complete look at the property and neighborhood before traveling to Irmo.
We used our track record in Ascot to strengthen the positioning.
Having successfully marketed and sold homes in Ascot before, we understood what buyers respond to, which features of the community matter most, and how to position the property against competing homes in Irmo.
We expanded the marketing beyond a traditional listing.
The home received professional photography, video marketing, YouTube exposure, social media promotion, online syndication, and targeted digital exposure. Each piece of marketing worked together to tell the same story: this was not simply a home for sale, it was an opportunity to live in one of Irmo’s premier communities.
For sellers facing a relocation, that level of marketing matters. The strategy was to make the home easy to discover, easy to understand, and easy for buyers to fall in love with, while allowing the sellers to focus on their move and the next stage of their lives.
The Result
The home sold, and most importantly, the sellers were able to move forward with their job relocation and the next chapter of their lives.
By combining strong positioning, professional photography, neighborhood-focused video, YouTube marketing, and a clear understanding of what makes Ascot special, we were able to create the exposure and buyer interest needed to get the home sold.
For the sellers, the result was more than a successful closing. It meant they could complete their move, focus on their new opportunity, and leave the real estate process behind with confidence.
See The Marketing We Created To Sell This Home
406 Steeple Crest N in Irmo, SC in Irmo’s Ascot Downs offers the kind of floor plan that is incredibly hard to find. This 5-bedroom, 4.5-bath home features 4 of the bedrooms & 3 full baths on the main level, including the owner’s suite, with only the 5th bedroom located upstairs. Set on a large, flat lot with a huge backyard & beautiful surroundings, this home combines main-level living, privacy, flexibility, & space in one of Irmo’s most established neighborhoods.
Inside, the two-story foyer makes an impressive first impression. A large formal dining room sits to the right, while an office or sitting room is tucked privately around the corner to the left. From there, the home opens into a spacious great room wrapped in windows, filled with natural light, & anchored by a gas fireplace.
The kitchen is one of the most memorable spaces in the home. Open to the family room, it features soaring ceilings, dramatic pendant lighting, extensive cabinetry, generous counter space, & a large eat-in area overlooking the backyard. The scale of the room gives it a bright, open feel, while the layout makes it practical for everyday living, entertaining, & family gatherings. The kitchen also offers easy access to the laundry room, half bath, garage entry, & formal dining room.
The owner’s suite is privately positioned at the back of the home & offers direct access to the back deck. The suite features two large closets & a remodeled bathroom with impressive ceiling height, dual vanities, a soaking tub, & a large shower.
Bedroom 2 is located on the opposite side of the home for added privacy & has access to a full bath in the hall. Bedrooms 3 & 4 share a Jack-and-Jill bath, creating an ideal setup for family or guests. Upstairs, bedroom 5 offers excellent flexibility with a large walk-in closet & private full bath, making it perfect for guests, teens, a private office, or a separate retreat.
Ascot Downs is around the corner from top-rated Lexington-Richland School District 5 schools, including River Springs Elementary, Dutch Fork Middle, & Dutch Fork High.
Thinking of selling a home in Irmo, SC?
Frequently Asked Questions
What is 406 Steeple Crest N?
406 Steeple Crest N (Steeple Crest North) is a home in Ascot Downs, Irmo, SC, marketed and sold by The Patrick O’Connor Team at Coldwell Banker Realty. It is a 5-bedroom, 4.5-bath home with about 3,776 square feet, built in 1998, with four bedrooms on the main level including the owner’s suite.
What school zone is 406 Steeple Crest N in?
Lexington-Richland School District 5. On-page details list River Springs Elementary, Dutch Fork Middle, and Dutch Fork High.
Is there an HOA, and what are the dues?
Ascot Downs is an established HOA neighborhood. On-page details list dues for this address at $1,200 per year.
How many bedrooms are on the main level?
Four of the five bedrooms are on the main level, including the owner’s suite with direct deck access, two large closets, and a remodeled bath.
Who sold 406 Steeple Crest N?
The Patrick O’Connor Team at Coldwell Banker Realty helped these sellers with a corporate relocation. Thinking of selling in Irmo or Ascot? Call 803-243-0224. Email patrick.russell.oconnor@gmail.com. Office: 607 Columbia Avenue, Lexington, SC 29072.