Sell With Us · Marketing Kit
Our Marketing Strategy
Our 2026 Results
Professional photos, cinematic video, YouTube home tours and targeted social ads that put your home in front of buyers well beyond the MLS.
Professional Photos & Video
Buyers have a preconceived notion of value, which is why the online presentation is so important. Our listings are marketed with professional photography, drone footage and cinematic video, and we film full-length YouTube home tours that let buyers walk through a home before they ever schedule a showing.
Lake Murray South Carolina Drone Tour (2026)
$2,075,000 Lake Murray Home Tour South Carolina
Professional drone and cinematic video from our marketing.
Featured: a 58-second Short of a $1,425,000 home in Chapin, South Carolina.
The short answer: The Patrick O'Connor Team markets homes in Columbia, SC and Lake Murray with professional photos and video, long-form YouTube home tours, local and national Facebook and Instagram ads, our private network of agents and industry professionals, and the MLS. Our YouTube channel has over 110,000 subscribers, and one national Facebook ad for a single listing reached 4,683,708 people.
YouTube
YouTube Long-Form Home Tours
Our channel, Patrick O'Connor | Lake Murray & Columbia SC, has over 110,000 subscribers. These are our six most-viewed home tours. Each one shows the kind of full walkthrough your home can get.
1. $1.3 Million Lake Access Home Tour | Chapin, SC on Lake Murray
2. Lexington South Carolina Home Tour on 7 Acres
3. $765,000 for 7,000+ SQFT?! Columbia SC Home Tour
4. $7+ Million Dollar Lake Murray Home Tour South Carolina
5. Why Everyone in South Carolina is Talking About This $4.5 Million Dollar House
6. $3,000,000 Lake Murray Home Tour Gilbert South Carolina
View counts as of November 11, 2026. Some tours feature homes listed by other brokerages; listing credits are in each video's description.
Seller Reviews
What Sellers Say About Our Marketing
"He marketed our home with a custom video, four color brochure/flyer, took new photos of our house, held open houses for realtors only and for the public, our home was elevated on Zillow through his paid marketing efforts, and he marketed on Facebook as well. My co-workers were seeing my home on their FB feed!"
Darryl Stromberg, Google review
"It was a fairly unique property and I was very happy with the way he marketed it."
Nicholas Mermiges, Google review
"He sold our home at asking price within a day of it hitting the market, making it the highest off-lake sale ever recorded in Chapin!"
Savanna Green, Google review
Quoted from Google reviews shown on our Reviews page.
Exposure
We Do More Than Put It on the MLS and Hope for the Best
Your home isn't just listed. It is marketed to an audience we have spent years building, then pushed further with paid local and national ads.
One national Facebook ad for a single listing reached 4,683,708 people. Over one 90-day stretch, our Facebook content earned 1,231,173 views.
Real numbers from our Facebook listing posts
Screenshots from Facebook insights, as shown in our October 2026 listing presentation.
Social Media That Tells Your Home's Story
- YouTube: full-length home tours buyers can watch from anywhere.
- Facebook: listing posts plus paid local and national ads targeted to likely buyers.
- Instagram: reels and photo posts; individual listing posts have drawn more than 90,000 views.
- Our website: over 120,000 visits this year, with a page for your home.
- Google and AI search: SEO and online marketing so buyers find your home and our team when they search.
Our Network
Our Network: Agents and Industry Professionals Nationwide
Who you work with matters. We present your property directly to the agents and brokers most likely to have a buyer, and we use our private network of industry professionals to spread the word before and after launch.
- Local agents and brokers: calls, emails, newsletters and meetings.
- Our national network: agents across the United States who know Patrick from the stage.
- Coldwell Banker's relocation network: buyers moving to South Carolina from other markets.
Patrick is an active speaker across the United States. He spoke at the 2026 Tom Ferry Success Summit in Anaheim, California, in front of thousands of real estate agents from across the country, and presented on AI at Coldwell Banker's Gen Blue conference in 2025.
Results That Back It Up
Our team's average sale closes 0.9% below list price, compared with 6.0% below list for the average home in our MLS, with a 39-day average time on market in 2026.
"The professional photos and marketing materials they created were simply beautiful and really showcased the home's best features."
James Perry, Google review
"He was innovative with his marketing, knowledgeable of every aspect of how to best sell our home."
Sid Mullins, Google review
"Within just hours of going live on the market, we received two excellent offers!"
One Stop Plumbing, Google review
Excerpts from Google reviews. Read more reviews.
Marketing in Action
What This Marketing Has Done for Sellers
To set a record price, you have to create demand. We use data-driven campaigns, lifestyle storytelling and targeted ads to reach buyers who were not already searching.
Every record on our Record Home Sales page is confirmed against MLS data.
How We Launch Your Listing
- Consultation: pricing strategy from real comparables, prep advice and timing.
- Production: professional photos, drone footage and video.
- YouTube tour: a long-form walkthrough on our channel when it fits your home.
- Listing launch: MLS, our website, Facebook and Instagram, plus local and national ads.
- Network push: calls, emails and newsletters to agents and industry professionals.
- Updates to closing: showing feedback, offers, negotiation and next steps.
Thinking About Selling? Let's Build Your Marketing Plan.
Tell us about your home and your timing. We will walk you through pricing, prep and exactly how we would market it.
Or call Patrick at 803-243-0224.
Marketing Strategy FAQ
How does The Patrick O'Connor Team market a home for sale?
At The Patrick O’Connor Team, we combine professional presentation, a large online audience, and local and national advertising to help your home stand out and attract buyer interest. Our marketing brings together multiple channels to showcase your property and reach potential buyers wherever they are searching.
We start with professional photography and video that highlight your home’s best features and create a strong first impression. Our YouTube home tours introduce your property to our large audience, giving viewers a closer look at the layout, flow, and details that make it special. These tours help buyers picture themselves living in the home and give those searching from out of town a meaningful way to experience it before scheduling a visit.
We promote your home through Facebook and Instagram, supported by targeted paid advertising locally and nationally. This expands your property’s exposure and helps us reach prospective buyers nearby, as well as people considering a move to South Carolina.
Your home also receives an individual property page, giving buyers a convenient place to explore the listing and share it with others. We feature your property on our team website and in the Multiple Listing Service (MLS), making it available to agents and their buyers. We also share it through our agent network, connecting your listing with real estate professionals who may have buyers looking for a home like yours.
Together, these efforts give buyers multiple opportunities to discover your property, explore its features, and take the next step. Our goal is to turn strong presentation and broad exposure into serious buyer interest, showings, and offers.
Will my home get a YouTube home tour?
Many of our listings get a full-length YouTube tour on our channel, which has over 110,000 subscribers. The exact media plan for your home is set in your listing consultation.
How many people will see my listing?
No agent can guarantee views or a sale price. For reference, we have over 110,000 YouTube subscribers, over 10,000 Facebook followers and over 9,000 Instagram followers, and one national Facebook ad for a single listing reached 4,683,708 people.
Do you reach buyers and agents outside South Carolina?
Yes. Targeted Facebook ads, our YouTube audience, Coldwell Banker's relocation network and Patrick's nationwide agent network all reach beyond the Midlands.
Who is Patrick O'Connor?
Patrick O'Connor is a Realtor and Team Lead of The Patrick O'Connor Team at Coldwell Banker Realty, the #1 Coldwell Banker team in South Carolina, with over 1,800 homes sold and over $600 million in sales. He spoke at the 2026 Tom Ferry Success Summit.
How do I get started?
Request a listing consultation through our contact page or call Patrick at 803-243-0224. We will review pricing, prep, timing and your marketing plan.
No Obligation
Request Your Listing Consultation
Tell us a little about your home and your timing. We will follow up to walk through pricing, prep and exactly how we would market it.
Prefer to talk now? Call Patrick at 803-243-0224.