A Lake Murray Masterpiece That Required Strategy, Not Luck
220 Old Forge Road, Chapin SC – Lake Murray Luxury Success Story
Sold for $2,625,000
Strategy: High-End Luxury Marketing + Aggressive Online Advertising + Expert Negotiation
A Lake Murray Masterpiece That Required Strategy, Not Luck
220 Old Forge Road is one of Lake Murray’s most iconic luxury estates — a resort-style showpiece with a dramatic multi-tier pool complex, panoramic lake views, and a two-year custom renovation that transformed the property into a one-of-a-kind retreat. When the sellers contacted me, they weren’t looking for a miracle. They were looking for a strategy and a partner they could trust.
“Patrick, you are truly in the profession you were meant for. We can’t thank you enough for all of your patience, your wisdom, your reassurance, your willingness to think outside the box and for just being a genuinely great person… Throughout this process, there was no doubt that we made the right decision in contacting you… Thank you!”
— Old Forge Seller
That trust became the foundation of this sale.
Situation: A Rare Luxury Offering in a Challenging Market
The property required an agent with deep Lake Murray expertise, national marketing reach, and the ability to navigate a volatile luxury climate.
High interest rates were shrinking the buyer pool. Luxury confidence was down.
And because the home was so uniquely designed, we needed to attract the right buyer — not just any buyer.
The sellers needed a plan capable of surviving setbacks and maintaining momentum no matter what.
Task: Position the Property as a Lake Murray Icon
Our objective was to elevate 220 Old Forge far beyond a conventional listing and present it as a high-end lifestyle offering, not just a home.
To do that, we needed to:
Showcase the lifestyle as much as the property features
Push the listing into regional and national luxury buyer pools
Build an online marketing engine capable of reaching 1M+ impressions
Convert interest into showings, and showings into qualified buyers
Manage complexity, emotions, setbacks, and negotiations with confidence
The Three Buyers — and Three Turning Points
Buyer #1: An Over-Ask Offer That Collapsed
The first buyer moved fast and wrote over asking price, but backed out just as quickly over commute concerns.
Buyer #2: A Contingent Offer With Red Flags
Another strong offer arrived, but it hinged on an out-of-state home that — to this day — remains unsold.
We protected our sellers by declining.
Buyer #3: The Buyer Who Came Back
This buyer toured in February, loved the home, then went silent for nearly a month. We stayed steady.
They resurfaced in May with a real offer — but with one major complication: They wanted to fire their agent mid-transaction. This is where experience and and professionalism changed everything. With the agent’s cooperation, I helped guide both sides through a tense negotiation, navigating emotions, expectations, and legalities — all while keeping the deal alive.
“Patrick O’Connor is a consummate professional… This was the best realtor we’ve had in any buying experience over the last 30 years! Patrick could not have been more helpful, courteous, and professional.”
— Old Forge Buyer
This review perfectly captures the behind-the-scenes complexity that made this sale so unique.
Best Real Estate Agent in Elgin, SC
Action: Magazine-Quality Media + 1M+ Impressions + Precision Targeting
To reach qualified luxury buyers, we deployed a full high-end marketing campaign:
Luxury Media Package
Magazine-level photography
Cinematic lifestyle film
Drone sequences showcasing shoreline + resort pool
Twilight visuals for emotional impact
Digital Advertising & Syndication
Geo-targeting in feeder markets (Charlotte, Atlanta, Northeast)
Interest-based targeting for luxury, waterfront, and relocation buyers
Retargeting sequences for all high-intent website visitors
Enhanced listing placement on special luxury platforms
National syndication to reach out-of-state prospects
This multi-channel approach generated over 1 million digital impressions shortly after launch.
Result: $2,625,000 Luxury Sale in a Volatile Market
Against the backdrop of:
A difficult luxury climate
Two failed offers
A buyer/agent conflict
Extended timelines
Market uncertainty
…we brought the transaction to a successful close.
220 Old Forge Road sold for $2,625,000, giving the sellers a result that reflected the true value of their home — and proving the power of experience, strategy, and calm negotiation.
This sale is the perfect example of what we tell clients:
“Marketing sells the lifestyle. Expertise saves the deal.”
Best Real Estate Agent in Elgin, SC
About Patrick O’Connor at Coldwell Banker Realty.
Patrick O'Connor is the founder and leader of The Patrick O'Connor Team at Coldwell Banker, specializing in real estate across the SC Midlands including Lake Murray real estate. As a top realtor, he has assisted over 1,500 families in buying and selling homes and is recognized as the #1 Coldwell Banker team in South Carolina, Patrick brings unparalleled expertise in the Midlands of South Carolina real estate market, earning accolades for his dedication and success in the industry.