The Million-Dollar Rollercoaster: Selling a Lake Murray Masterpiece (2025)
Thank you for checking out my content. if you’re thinking about selling a home on lake murray, i meet a lot of clients through my website and would love to work with you, click here to contacT ME.
When the owners of 220 Old Forge Road, a Lake Murray showpiece crowned by one of South Carolina’s largest private pools, asked me to sell their home, they weren’t chasing miracles; they wanted a strategy.
We launched with magazine-caliber photography, a cinematic video tour, and state and national luxury syndication highlighting the masterpiece the sellers created over a 2-year period. After launching the property, the listing amassed more than one million digital impressions in total and a flurry of mentions and calls.
Buyer #1 raced in with an over-ask offer. Celebration turned to disappointment when a long commute spooked the buyer and they cancelled, sending the property back to market amid whispers of what went wrong.
High rates and shaky economic headlines thinned the buyer pool, the worst climate we had seen in years, but a strong plan thrives under pressure. Buyer #2 surfaced next, yet their offer hinged on selling an out-of-state home that still sits unsold today. We declined and pressed on.
Enter Buyer #3. Their February tour ended with rave reviews and a promise to return. A month passed before the second showing, and the imminent offer never came. Momentum fizzled; we regrouped.
In May, Buyer #3 resurfaced, this time with a contract and a problem: they wanted to fire their agent mid-deal. Tensions ran high, but experience kicked in. With the buyer's agent’s blessing, we navigated the situation so I could guide both sides to a win-win closing.
The result? Happy Sellers and a Lake Murray dream come true for the Buyers.
Marketing sells the lifestyle; expertise saves the transaction. Thinking of selling? Let’s craft the next success story, yours.
Sold Home In Columbia, SC
Sold home on Lake Murray SC
Table of Contents
Introduction: A Story of Strategy, Not Miracles
The Launch: Magazine-Caliber Marketing
The Setbacks: The Challenges of a Tough Market
A Pivot and Perseverance: Navigating Buyer #2 and #3
The Resolution: Expertise Saves the Day
Conclusion: Marketing Sells, Expertise Closes
Best Real Estate Agent on Lake Murray South Carolina, Patrick O’Connor
About Patrick O’Connor
Patrick O'Connor is the founder and leader of The Patrick O'Connor Team at Coldwell Banker, specializing in real estate across the SC Midlands and on Lake Murray. As a top realtor, he has assisted over 1,500 families in buying and selling homes, generating over $500 million in sales volume. Recognized as the #1 Coldwell Banker team in South Carolina, Patrick brings unparalleled expertise in the Midlands of South Carolina real estate market, earning accolades for his dedication and success in the industry.
