Case Study: How Strategic Pricing & Marketing Helped 920 Wildwood Circle Sell at Full Price on Lake Murray
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When the sellers of 920 Wildwood Circle decided to make a move, they were stepping into a market where caution was the default advice. After speaking with multiple agents, they kept hearing the same thing: price the home below $800,000, play it safe, and hope the market responds. But this was not a property that called for a generic approach. It was a standout Lake Murray home with features, presentation, and positioning that deserved a stronger strategy.
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The Challenge
The biggest challenge was not the home itself. It was perception. In a slower market, many agents lean conservative, especially on waterfront property. The risk with that approach is simple: if you price based on fear instead of value, you can leave serious money on the table. For these sellers, that could have meant giving up a major portion of their equity before the home ever hit the market.
Why We Saw More Value
920 Wildwood Circle offered a combination that is hard to replicate on Lake Murray. The property sits on a .53-acre lot and includes a private dock, grandfathered boat ramp, circular drive, and oversized detached two-car garage. Inside, the home had been significantly renovated, with a remodeled kitchen featuring leathered granite, new cabinetry, upgraded storage, stainless appliances, and a built-in office nook. The layout also included a glass-lined all-weather room, oversized covered deck, updated owner’s bath, and 100% owned solar panels that kept electric bills remarkably low.
This was not just another lake listing. It was a lifestyle property with direct water access, strong utility, and meaningful upgrades. More importantly, it was positioned among other beautiful homes on Lake Murray and offered the kind of sunrise views, outdoor living, and flexibility that buyers in this segment actively search for.
The Strategy
Instead of following the safer recommendations the sellers had already heard, we made the decision to list the property at $825,000. That pricing was backed by a close look at current inventory, the home’s competitive position, and the story the property was capable of telling in the market. We believed the right pricing strategy was not about discounting early. It was about aligning the home with the right buyer through strong positioning and confident marketing.
From there, the focus shifted to exposure and narrative. The campaign was built to highlight what made this property different, not just in terms of features, but in the experience of owning it. The goal was to create urgency, attract qualified attention quickly, and make sure buyers understood the full value of the opportunity.
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The Result
The response was immediate. The listing generated more than 75,000 online and social media views, created a surge in showings, and secured a full-price contract within 24 hours. Just two days later, the property also received a backup offer. The home ultimately closed in December 2025 for $825,000, with terms structured to fit the sellers’ needs, including a delayed closing that made their transition easier.
What This Sale Proves
This sale is a great example of what happens when a property is evaluated through the lens of market positioning instead of market fear. The easy advice would have been to underprice the home and call it strategy. The better strategy was to recognize the value other agents missed, present the property correctly, and let the market respond. That is exactly what happened here.
For sellers on Lake Murray, the lesson is clear: the right agent is not just someone who can put a sign in the yard. The right agent knows how to identify hidden value, create a compelling narrative, and launch a listing with the kind of marketing that drives real demand. On 920 Wildwood Circle, that difference translated into strong exposure, multiple offers, and a full-price sale.
Seller Experience
The sellers summed it up simply: “Patrick was outstanding to work with and would highly recommend for his knowledge of the market and quality of work.”
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Thinking of Selling on Lake Murray?
If you are worried your home may be undervalued, or you want a strategy built around maximizing exposure and leverage, not just listing low and hoping for the best, let’s talk. Homes like 920 Wildwood Circle show what can happen when pricing, presentation, and marketing all work together.
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About Patrick O’Connor at Coldwell Banker Realty.
Patrick O'Connor is the founder and leader of The Patrick O'Connor Team at Coldwell Banker, specializing in real estate across the SC Midlands including Lake Murray real estate. As a top realtor, he has assisted over 1,600 families in buying and selling homes and is recognized as the #1 Coldwell Banker team in South Carolina, Patrick brings unparalleled expertise on Lake Murray and in the Midlands of South Carolina real estate market, earning accolades for his dedication and success in the industry.
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