How We Market Homes on YouTube: Lake Murray & Midlands SC Home Tours That Reach Buyers
How does The Patrick O'Connor Team market homes on YouTube? We film full-length, room-by-room video tours of Midlands homes and publish them on our YouTube channel, @PatrickOConnorRealtor, with the price and town right in the title so the right buyers find them. Those tours are backed by professional photography, drone video, and paid ads on YouTube, Facebook, Instagram, and Google aimed at relocation and out-of-market buyers. As of October 2026, the channel has about 110,000 subscribers, and our top six South Carolina tours have drawn 395,010 combined views.
The heart of it is authenticity. Our tours are honest, unscripted, full walkthroughs, so a buyer relocating from out of state gets a true idea of what they'll get for their money. That trust is what turns viewers into calls, and it's why your home reaches motivated buyers who already know us.
If you're thinking about selling a home in Lexington, Chapin, Irmo, Gilbert, or anywhere around Lake Murray and the Midlands, this post walks through how that system works and what it's done for the homes we've featured.
What do our YouTube channel numbers look like as of October 2026?
Here's where the channel stood on October 12, 2026, according to its YouTube About page:
Subscribers: about 110,000 (YouTube rounds this number)
Videos published: 483, including 431 long-form videos
As our YouTube page puts it: "We publish several new videos a week."
Our top six South Carolina home tours have brought in 395,010 combined views. The team describes itself on the channel as "the top Coldwell Banker team in South Carolina based on the number of families and individuals helped and overall sales volume."
Why do we film full-length, room-by-room home tours?
A 30-second clip can't show a buyer what it feels like to live in a home. Our tours usually run about 13 to 23 minutes. We walk through every room in order: the kitchen, the owner's suite, the extra bedrooms, the office, the outdoor living space, and the yard or shoreline. Someone watching from another state comes away with a real sense of the layout before they ever book a flight.
Why does authenticity matter so much in our home tours?
We don't script our tours or cut them down to the highlights. We walk through the whole home the way a buyer would, showing the real size of the rooms, how the spaces connect, and what the yard, lot, or shoreline actually looks like. If something is worth pointing out, we point it out.
That honesty matters most to relocating buyers. Someone moving from another state can't drive over on a Saturday to look around. They need to know that what they see on screen is what they'll get for their money. When our videos give them a true picture, they start to trust us, and that trust carries over to every home we show them.
How do our home tours drive traffic and turn into leads?
It works like a funnel:
Search brings viewers in. Titles with the price, the town, and a standout detail match how people search for homes in Lake Murray, Lexington, Chapin, and Columbia.
Paid ads widen the reach. We advertise on YouTube, Facebook, Instagram, and Google to active relocation and out-of-market buyers, so the tours reach people who aren't searching yet.
Full walkthroughs build trust. Viewers who watch 15 or 20 minutes of an honest tour get to know the home, the area, and us.
Every video has a clear next step. Each tour ends with Patrick's cell number, our Lake Murray Home Buyer Guide, and our Google Reviews.
Patrick says some of his videos have brought in 20+ calls from people interested in or considering a move to the area. Those calls are often the start of a relationship with a buyer who is already serious about the Midlands.
Why does this matter to you as a seller?
When we feature your home, it isn't shown to strangers scrolling past. It goes in front of motivated, out-of-area buyers who already watch our tours and trust how we present homes. They know our walkthroughs are honest, so a buyer who likes your home on video has a good reason to believe it will look the same in person. That means fewer wasted showings and more serious buyers.
Why do we put the price and the town in every video title?
People shopping for homes on YouTube search the same way they talk: "Lake Murray home tour," "Chapin SC homes," "Lexington house on acreage." So we title our videos to match. Most of our top tours lead with a price and a place, like "$1.3 Million Lake Access Home Tour | Chapin, SC on Lake Murray" or "$3,000,000 Lake Murray Home Tour Gilbert South Carolina." We add hooks like acreage, square footage ("7,000+ SQFT"), or a question so the right buyers click.
How do we feature Lake Murray homes and the lake lifestyle?
Lake Murray is one of the biggest draws in the Midlands, so our lake tours show the lifestyle along with the house. That means docks, lake access, waterfront views, outdoor kitchens, and pools. Four of our six most-watched South Carolina tours are Lake Murray homes, from a $1.3 million lake-access home in Chapin to a $7 million-plus waterfront estate.
If you're selling on or near the lake, our Lake Murray home sellers page shows how we market lake properties and includes results from real listings.
How do relocation buyers find homes through our channel?
A lot of the people buying in the Midlands are moving here from somewhere else. As the channel's About section puts it: "Many of the buyers we help relocate to Lake Murray and the Midlands first discover us right here on YouTube."
Our website says the same thing: "Many of the team's client relationships begin through Patrick's YouTube channel." And because "a large share of our clients are relocating from out of state," we follow up with "video walk-throughs, FaceTime tours, and neighborhood breakdowns."
Do we run paid ads, or do we rely on organic views?
We do both. Every listing gets paid advertising, and we don't count on organic reach by itself. Our seller page states it plainly: "Every listing gets professional interior and exterior photography, drone photography and video of the home and shoreline, a property-specific video tour, and paid advertising across Facebook, Instagram, Google, and YouTube targeted to active relocation and out-of-market lake buyers. That's the baseline."
Luxury and waterfront listings also get extra placement through the Coldwell Banker Global Luxury network.
What drone and photo work does every listing get?
Every listing gets professional interior and exterior photography, plus drone photography and video of the home and, for lake homes, the shoreline. Our seller page walks through the Westridge Court case study. We used "professional photography including beautiful drone shots and a video tour," and then "ran targeted paid ads on social media and search engines." The result was "immediate showings and an offer in 24 hours." You can read more on our Lake Murray home sellers page.
Which of our South Carolina home tours have drawn the most views?
Here are our six most-watched South Carolina home tours as of October 2026.
1. $1.3 Million Lake Access Home Tour | Chapin, SC on Lake Murray — 184,507 views
Lake access, a pool, an outdoor kitchen, a home office, and a guest den with a kitchenette at a $1,300,000 price point made this our most-watched tour.
2. Lexington South Carolina Home Tour on 7 Acres — 77,296 views
Seven acres in Lexington caught the eye of buyers looking for land and privacy close to town.
3. $765,000 for 7,000+ SQFT?! Columbia SC Home Tour — 66,493 views
Viewers clicked to see how $765,000 could buy more than 7,000 square feet in the Columbia area.
4. $7+ Million Dollar Lake Murray Home Tour South Carolina — 33,533 views
A waterfront estate with a main residence, a detached party house, and a private dock gave viewers a look at the top of the Lake Murray market.
5. Why Everyone in South Carolina is Talking About This $4.75 Million Dollar House — 18,063 views
More than 11,000 square feet on 2+ acres in Woodcreek Farms, with a pool, a pool house, and golf course views, gave this tour plenty to talk about.
6. $3,000,000 Lake Murray Home Tour Gilbert South Carolina — 15,118 views
A $3 million Lake Murray home in Gilbert drew buyers shopping for luxury on the quieter side of the lake.
Frequently asked questions
Will my home be featured on your YouTube channel?
If you live in the South Carolina Midlands and are thinking about selling, we'd love to feature your home. Every listing gets a property-specific video tour.
Which areas do you cover?
Lake Murray, Lexington, Chapin, Irmo, Gilbert, Batesburg-Leesville, Prosperity, Lugoff, Elgin, Pomaria, and greater Columbia.
How big is your YouTube channel?
As of October 2026, @PatrickOConnorRealtor has about 110,000 subscribers and 483 videos, and we publish several new videos a week.
Do you pay to advertise listings, or just post them?
We pay to advertise. Every listing gets paid ads on Facebook, Instagram, Google, and YouTube, targeted to active relocation and out-of-market buyers.
Is drone photography included?
Yes. Every listing includes professional interior and exterior photography plus drone photography and video of the home and shoreline.
Thinking about selling in Lexington, Lake Murray, or the Midlands? Call Patrick O'Connor at 803-243-0224.