The Blueprint for Selling Land: 3 Case Studies in Lexington, SC Homes On Acreage
Sold on land in Lexington, SC
A Winning Marketing Approach: Homes on Land
Selling a home on land requires a different approach than a standard subdivision listing. In Lexington, South Carolina acreage is a lifestyle, not just a lot size.
We recently closed three unique properties that prove how a targeted, high-intensity marketing strategy can turn a niche property into a massive success.
From a sprawling 100-acre manor to a 7 acre renovated gem with a private pond, these sales highlight how we leverage visual storytelling to get tens of thousands of eyes on our listings and multiple qualified buyers through the front door.
Sold on Land Lexington, SC
7.28 Acres Sold in Lexington, SC
355 Irwin Road hit the market as a fully renovated retreat on over seven acres in Lexington. The property offered rare privacy with no HOA, a stocked pond, and a saltwater pool. The sellers invested heavily in the interior, fully renovating the kitchen and both bathrooms to modern standards and adding a large screened-in porch to the back of the home.
The owners understood the value of a seven-acre estate and interviewed multiple agents to ensure they had the right representation. They chose our team to execute a marketing strategy designed to secure specific terms and a premium price. We focused our efforts on the property’s unique assets, specifically the 30x40 detached workshop and the infrared sauna located in the bonus room.
Our digital marketing campaign created significant momentum within hours, generating over 33,000 online views. This proactive reach produced immediate interest, a high volume of showings, and ultimately a contract that fit the sellers’ needs.
The Patrick O’Connor Team
Sold on land in Lexington, SC
2 Acres Sold On Corley Mill Road in Lexington, SC
Just down the road, 930 Corley Mill Road offered a more refined take on acreage living. Situated on over 1.5 acres in one of the county’s most desirable corridors and zoned for Midway Elementary and River Bluff High School, the property delivered a rare combination of privacy, space, and convenience.
We built the marketing strategy around that balance, highlighting both the secluded setting and the easy access to schools and Lexington’s everyday amenities. The result was a successful contract that allowed the sellers to move forward with their out-of-state relocation.
100 Acres Sold In Lexington, SC
Sold on land in Lexington, SC
Selling a 100-acre estate requires a strategy built around the rarity of owning such a substantial piece of land in the heart of Lexington. We positioned this farmhouse as a true lifestyle property, starting with its unforgettable entrance: a 300-foot driveway framed by twelve mature White Oaks.
The home had been listed multiple times over the past 10 years without selling, so we took a different approach. Rather than marketing it as just another home with acreage, we identified its highest and best use as a potential event venue and built the campaign around that vision. We created a property video that brought the concept to life, featuring a couple celebrating their marriage on the property.
That strategy led to a marketing campaign that generated significant digital engagement and ultimately a successful sale. Today, the property lives on as 12 Oaks Farms, hosting weddings throughout the year.
Our home sat on the market for 10+ years with other agents. Patrick and his team put together the perfect presentation of our 100 acre property that resulted in a sale in 10 days! We could not be more happy with the result and experience.
- Client review
Selling a home on land in Lexington, SC or the Greater Columbia, SC Area?
The Patrick O’Connor Team
About Patrick O’Connor at Coldwell Banker Realty.
Patrick O'Connor is the founder and leader of The Patrick O'Connor Team at Coldwell Banker, specializing in real estate across the SC Midlands including Lake Murray real estate. As a top realtor, he has assisted over 1,600 families in buying and selling homes and is recognized as the #1 Coldwell Banker team in South Carolina, Patrick brings unparalleled expertise on Lake Murray and in the Midlands of South Carolina real estate market, earning accolades for his dedication and success in the industry.
The Patrick O’Connor Team